April 4, 2018
Social media giant Twitter, beginning April 5, will live-stream one Major League Baseball game on a weekly basis through the 2018 season. The free, ad-supported, non-exclusive webcast between the Texas Rangers and Oakland Athletics begins at 3:35 PM ET at live.twitter.com/MLB.
The stream-cast is part of a renewed license agreement between the MLB and Twitter, as the national pastime seeks alternative distribution models.
Previously, Facebook announced an exclusive deal to live-stream 25 afternoon MLB games. YouTube is a presenting sponsor of the World Series. And ESPN+, Disney’s first standalone SVOD service, will live-stream more than 180 MLB games.
Indeed, MLB is no stranger to over-the-top distribution. It has been offering live-streaming access to out-of-market games through MLB.tv since 2012.