December 7, 2021
Binge viewing is popular among global content viewers, with half saying they binge watch most or all of their shows, according to a new study from Whip Media’s TV Time app and Kauser Kanji.
Viewers don’t like to wait for episodes to roll out. More than three quarters of respondents (78%) said they prefer a simultaneous — rather than weekly — release of all episodes.
Serialized drama was the top binge genre with 87% of respondents saying they like to binge those type of shows; 40% said they like to binge sitcoms. Meanwhile, lifestyle/food/travel/home and garden shows, at 7%, and game shows, at 6%, were the-least liked genres to binge.
A large majority (81%) of respondents said that bingeable content was an important factor when thinking about subscribing to OTT services, with about one-third (31%) saying they had churned from a service because of lack of bingeable content.
The definition of binging watching in a single viewing session varied from only 2% saying it was two episodes at once, to 24% saying it was three to 43% saying it was four, and 31% saying it was five or more.
The survey tallied 32,000 responses among active users of Whip Media’s TV Time app from seven countries — the United States, the United Kingdom, France, Germany, Italy, Spain and Sweden — Sept. 17-20, 2021. The TV Time app is used by 19 million global TV fans to track shows and movies. Download the study here.