November 18, 2019
Ad-supported VOD service Tubi TV Nov. 18 launched a star-filled “not on Netflix” marketing campaign to show case its alternative to subscription streaming video.
Claiming to bring “levity” in the midst of the streaming wars, Tubi launched of six brand commercials featuring recognizable actors trying to find the cure for subscription fatigue during what at first appears to be a typical therapy session.
The ad spots feature Chris Noth, Carmen Electra, Terrence Howard, Nicole Scherzinger, Robin Thicke and Colton Underwood “discovering” AVOD. They’ve all admitted that they’ve met “someone” new to help alleviate them of their streaming problems: Tubi.
The ‘Not on Netflix’ campaign features:
Chris Noth feeling guilty about wanting to make a change from his ‘first love’; Carmen Electra analyzing her commitment issues; Terrence Howard struggling to shake off past roles still haunting him; Nicole Scherzinger on avoiding drama; Robin Thicke overcoming everyone wanting a piece of him; The Bachelor’s Colton Underwood exploring something ‘on the side’ — with Cassie encouraging it.
In addition to a coordinated digital, social and CTV launch, billboards will also be appearing in New York and Los Angeles with the URL: www.notonnetflix.com.