November 22, 2021
Tubi, the AVOD/free ad-supported streaming television platform owned and operated by Fox Entertainment, said the premiere episode of original animated series “The Freak Brothers” was the most-watched program on the platform since its Nov. 14 debut.
Based on the cult underground comic series, and featuring the voices of Woody Harrelson, John Goodman, Tiffany Haddish and Pete Davidson, among others, “Brothers” delivered 80% more viewers than the next closest series on Tubi.
“[The show] is a result of the synthesis between great content, stellar cast, superb marketing, new viewer engagement and organic viewership driven by our content personalization engine,” Adam Lewinson, chief content officer, said in a statement.
Since acquiring Tubi in 2020 for $440 million, Fox has doubled down on AVOD/FAST distribution as a less-expensive alternative to subscription streaming spearheaded by Netflix. Fox contends Tubi can soon generate upwards of $1 billion in annual advertising revenue as over-the-top video slowly supplants legacy pay-TV.
Indeed, Fox this month reported that first-quarter fiscal-year 2022 (ended Sept. 30) ad revenue increased 17% to $1.13 billion, from $969 million in the previous-year period.
CEO Lachlan Murdoch attributed the increase in part to the company’s focus on free ad-supported streaming TV and the return of a full schedule of live sports and more scripted programming compared with the postponements and cancellations in the prior year quarter as a result of the pandemic.
“We remain focused on bolstering our core brands and leveraging the unique assets that distinguish us to further propel growth and drive value for our shareholders,” Murdoch said on the fiscal call.