Tubi Says Monthly AVOD Consumption Up 104%; Launches Spanish-Language Platform

Tubi, a division of Fox Entertainment, Sept. 16 announced a record 33 million monthly users in August, up 65% from the previous-year period. Since April and coronavirus pandemic, Tubi has averaged 200 million hours per month — an average monthly increase of 104% year-over-year.

Internationally, Tubi saw record increases in all countries where it operates. Year-over-year viewership rose 95% in Canada, and 242% in Australia. The company launched operations in Mexico this past June and has seen 900% growth.

“Tubi’s surge in viewership is a testament to 2020 becoming the year of AVOD,” CEO Farhad Massoudi said in a statement. “As we further grow our offering and capitalize on our partnership across Fox’s IP, we continue to develop a unique value proposition for many of today’s households seeking cost-free premium entertainment.”

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Separately, the service announced the launch of Tubi en Español, a dedicated Spanish-language destination within the Tubi app, on Roku devices in the U.S. Presented by Metro by T-Mobile and offering more than 1,000 titles and more than 3,000 hours of content, Tubi en Español features titles such as Biutiful, El Callejón De Los Milagros, El Violín, Ma Ma, Juana La Virgen, MasterChef Colombia, and MasterChef México. Tubi en Español complements Tubi’s overall library of more than 23,000 catalog movies and television shows.

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