April 17, 2020
To Americans taking shelter-in-place seriously, streaming video has become a must-see practice, according to new data from ad-supported video-on-demand service Tubi.
In a self-promoting study of 2,000 survey respondents conducted by One Poll, Fox Corp.-owned Tubi found the average respondent streams eight hours of video content daily, including binge-viewing three TV shows per week. Some respondents binged streamed (three consecutive episodes or more) in 48 hours or less.
The report found that the average respondent has access to four streaming services, with 38% claiming access to five or more. Another 65% of adults admitted to allowing their children to stream more content, while 47% said they are using free streaming services (Tubi, Crackle, Shout! TV, The Roku Channel, Redbox TV, IMDb TV, etc.) to watch movies and TV shows to complement their existing subscription services or help cut costs.
That’s the kind of data that propelled Rupert Murdoch-owned Fox last month to spend $440 million acquiring San Francisco-based Tubi. ViacomCBS spent about $100 million less acquiring Los Angeles-based Pluto TV the year before.
“Whether you’re looking for new TV shows and movies to round out your streaming library, or you want to save a bit of money, checking out free, ad-supported streaming services is a great option,” read the report.
Tubi recently partnered with TransUnion to enhance the way consumers engage and interact with content, while rolling out “Tubi Kids” programming on April 14. The platform claims viewers consumed 163 million hours of ad-supported VOD content in December.