Tubi Joins Nielsen’s Monthly Streaming Chart After Notching 1% Market Share

Fox Corporation’s ad-supported video-on-demand service Tubi March 16 announced it debuted on the February edition of Nielsen’s The Gauge Total TV and Streaming Snapshot. According to Nielsen, which tracks monthly TV and streaming usage in the U.S., Tubi reached 1% of total TV viewing minutes in February 2023, making it the most-watched free ad supported VOD service in the U.S. — ahead of rival Pluto TV.

“Reaching 1% of total viewing minutes is a huge milestone for us because it validates we are driving viewership,” Mark Rotblat, chief revenue officer at Tubi, said in a statement.

Tubi’s market share debut on The Gauge coincided with Netflix and Pluto TV losing 0.2% and 0.3% market share, respectively.

“We want to congratulate Tubi because this month they have officially reached the 1% threshold, which means we will be initiating coverage,” Brian Fuhrer, SVP of media analysis, said in a video post.

The Gauge is Nielsen’s monthly snapshot of total TV and streaming usage in the U.S. It is underpinned by Nielsen’s TV ratings service, in addition to Nielsen Streaming Platform Ratings, which provides clients with audience measurement data that details the amount of time consumers spend streaming and on which platforms.

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