August 11, 2022
Tubi Aug. 11 announced it would expand its ad-supported VOD footprint in Latin America this month with launches in Costa Rica, Ecuador, El Salvador, Guatemala and Panama. The five new territories join Tubi’s current offering in Mexico, where the platform debuted in 2020.
Tubi’s library in the region will be localized in Spanish-language and available on iPhone, iPad, and Apple TV as well as Google TV and other Android TV OS devices, in addition to LG TVs, Samsung TVs, Microsoft Store on Windows, VIDAA Smart OS on Hisense TVs, as well as Amazon Fire TV Stick devices and Roku TV and players in select countries. Consumers can also watch Tubi content on the web.
Movies, including The Green Hornet, Hellboy, American Psycho, Gridiron Gang, Snatch, Machete, Hook, The Other Guys, The House Bunny, The Social Network, Obsessed and La Bamba, as well as TV series including “L.A.’s Finest” and “Masters of Sex” will stream for free on Tubi in all five new territories.
Additionally, regionally produced TV series will soon be available, including Mexico’s “Bienvenida Realidad,” “Atrapada” and “El Sexo Debil;” as well as local versions of popular series such as “The Nanny,” “Bewitched,” and “Married With Children.”
“We’re eager to expand deeper into Latin America after the stellar success of Tubi in Mexico, which has seen tremendous growth in such a short amount of time,” Adam Lewinson, chief content officer for Tubi, said in a statement.
Over the last year in Mexico, Tubi has seen total viewing time (TVT) grow 60% year-over-year and Total Viewers grow 40% year-over-year. Partnered with TV Azteca, one of the two largest producers of Spanish-language content in the world, Tubi serves as the free streaming home in Mexico to TV Azteca’s popular titles.