Tubi: 25% of SVOD Subs Have Dropped Service for AVOD

Tubi, Fox Corp.’s ad-supported VOD service, Sept. 10 released new data underscoring what it claims is a rise in popularity of so-called “free streaming” or ad-supported video-on-demand services.

Citing data from research firm OnePoll, Tubi said 25% of survey respondents have dropped a SVOD streaming service in favor of AVOD in the past few months. In addition, 37% surveyed said they would try a new streaming service with ads to discover new content. The OnePoll online survey polled 2,000 people nationwide from Aug. 7 to 12, 2020.

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San Francisco-based Tubi, which Fox acquired earlier this year for $440 million, said the ongoing coronavirus pandemic has caused financial difficulties resulting in 33% of respondents reevaluating their subscription streaming services. To save money, 25% started a free trial and canceled it before paying the subscription fee, with the average person who employs this tactic doing so three times.

Meanwhile, 17% have shared passwords with others in order to gain access to streamers they don’t subscribe to, with 38% of respondents 18-24 and 31% of 25-34 participating in password swaps.

The survey also showed that streaming has continued to boom with social distancing practices still in place, with over half of respondents (52%) stating that they streamed more than they would in a typical summer due to stay-at-home restrictions with COVID-19. Over the past two months alone, the average person has binged four shows and watched 20 movies.

Respondents ages 25 to 34 increased their streaming the most this summer, with the average person watching an additional four hours of content a day on top of what they were watching at the start of quarantine in March or April.

Streaming has also continued to be a resource for parents with children at home, as two in five parents — nearly half — estimate that their child is streaming more now than when the pandemic started. With many activities canceled this summer because of the pandemic, a third of parents were dependent on streamers to keep their child busy. At the same time, over half (55%) think that TV has become an educational tool to keep their child learning when school is not open.

In addition, 39% of respondents are struggling to find new content on streamers, leading 35% to try a new streaming service to find different content.

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