‘Toy Story 4’ Box Office Debut Bodes Well for Home Video

Disney/Pixar’s Toy Story 4 quietly opened with a reported $118 million gross at the North American box office — on par with the 2010 opening weekend for Toy Story 3, which went on to generate $415 million domestically.

The fourth installment of the animated toy-talking franchise, which began in 1995 with Tom Hanks and Tim Allen supplying the voices to memorable characters Sheriff Woody and Buzz Lightyear, respectively, and Randy Newman’s Oscar-nominated soundtrack, continues Disney’s theatrical success following Captain Marvel, Avengers: Endgame and Aladdin.

The title also portends success for Walt Disney Studios Home Entertainment, which has established a lucrative business selling “Toy Story” DVD and Blu-ray Disc units, among other formats.

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The original Toy Story — directed by John Lasseter — ranks the 8th best-selling VHS title with more than 19.5 million units sold for $463 million in revenue (based on inflation) since its Oct. 29, 1996 retail release. It was also released on Laserdisc.

It is the 12th best-selling home entertainment release with 5.65 million combined DVD/Blu-ray Disc units sold since its March 20, 2001, DVD release and Blu-ray on March 23, 2010.

The title was released on the defunct Universal Media Disc (UMD) format on Sept. 6, 2005.

Toy Story 2 was released at retail in 1999, with a special edition re-release on Jan. 11, 2000. It generated $42.2 million in domestic DVD sales; $16.3 million in Blu-ray.

Toy Story 3 sold 10.8 million discs for $192 million in revenue, and was the No. 2 selling disc in 2010. Overall, the title sold $184 million worth of DVDs and $53.2 million on Blu-ray, according to The-Numbers.com.

Indeed, when asked whether franchise films such as Toy Story 4 would be fast-tracked to Disney’s pending subscription streaming service, Disney+, CEO Bob Iger told CNBC in April that there was little financial incentive to do so.

“Don’t forget, in that [home video] window after it’s available in first theatrical run, these movies will be available for a form of rental or download or purchase,” Iger said. “Physical copies are still being sold.”

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