Top Gun: Maverick
‘Top Gun: Maverick’ Most-Streamed Movie Debut Ever on Paramount+
December 28, 2022
Paramount+ announced that the year’s biggest box office hit and Golden Globes nominee Top Gun: Maverick was the biggest movie premiere ever on the subscription streaming video platform.
The Tom Cruise-starring sequel to the 1986 original Top Gun topped previous record holder Sonic the Hedgehog 2 by 60% viewership. Streaming interest in Cruise movies increased as well, with the original Top Gun upping its viewership on Paramount+ by 400%, and the “Mission: Impossible” movies growing viewership by 150%.
“The runaway success of this film across theatrical, digital and now in streaming is an undeniable proof point demonstrating the power of Paramount’s multi-platform release strategy,” Brian Robbins, CEO of Paramount Pictures and chief content officer for movies and kids and family at Paramount+, said in a statement. “Across all our 2022 titles, and now with Maverick, our studio has unlocked the value of variable windowing that streaming provides to augment a film’s overall success.”
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Indeed, Paramount is ending a banner year at the box office, with six movies debuting at No. 1 in their respective theatrical weekend premiere, including Maverick (which generated the studio’s highest-ever North American box office revenue and was the first movie to win both the Memorial Day and Labor Day weekend box offices); Sonic the Hedgehog 2; Smile; The Lost City; Scream and Jackass Forever.
Paramount+, which ended the most-recent fiscal quarter (ended Sept. 30) with 46 million standalone subscribers, this month added service to France, Austria, Germany and Switzerland.