August 10, 2021
The 2020 Tokyo Summer Olympics may have been a relative ratings letdown in the United States compared to past Games, but north of the border, consumer interest remained high.
Spurred by the Canadian women’s soccer team’s penalty-kick gold medal win over Sweden, the 32nd Olympiad proved a ratings winner on broadcast, radio and streaming, according to official carrier CBC, Canada’s largest national public broadcaster.
A peak TV audience of 4.4 million watched live the women’s soccer team’s historic win, with an additional 725,000 live video views on digital platforms, making this Canada’s most-watched moment of Tokyo 2020. Canadians streamed 37 million video views on CBC digital platforms during Tokyo 2020, up 62% from the 2018 PyeongChang Games.
Overall, 28 million television viewers — 74% of all Canadians — tuned in for coverage, with CBC ranking as the most-watched network in Canada for 17 consecutive days, delivering a 21.4% audience share. Canada finished 11th in the medals count with 24, including seven gold.
“Whether watching online, through apps, social media or on television, millions of viewers across the country tuned in and engaged with CBC’s coverage each day, demonstrating the continued relevance of the Olympic Games,” Chris Wilson, executive director of sports and Olympics for CBC, said in a statement.