January 4, 2018
Entertainment technology company TiVo Corp. Jan. 4 announced the launch of a new cloud-based, next-gen platform designed to offer consumers hyper-personalization, recommendations and voice control, as well as integration of content across linear, over-the-top, on-demand and DVR platforms for multiscreen capabilities.
“Consumers face a fragmented, ever-changing media landscape as new services, content sources and devices continue to proliferate,” said Michael Hawkey, SVP and GM, user experience, TiVo, in a statement. “Media companies are compelled to evolve. TiVo’s Next-Gen Platform is specifically designed to meet the consumer’s insatiable desire for entertainment while enabling operators to maintain market share and remain relevant amid growing competition.”
“User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates, in a statement with the TiVo announcement. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
The platform allows providers to deliver content to customers where they want to watch it — including managed set-top-boxes such as Linux and Android TV as well as unmanaged bring-your-own devices such as Apple TV, Amazon Fire TV, mobile and web, according to the release.
Another key feature of the next-gen platform is its versatile deployment options —from full IPTV to hybrid, according to the company. The solution assists operators in their transition to IPTV by maintaining support for QAM deployments, while still offering a flexible migration path by addressing the capital expenditure, networking and rights constraints of the operator. The unified backend enables simplified operations and a consistent experience across an operator’s customer base, the company announced.