TiVo Inks Software Deal with Anime Provider Funimation

TiVo March 14 announced it is licensing software to Funimation, the anime content provider and a subsidiary of Sony Pictures Television. The software includes TiVo branded content search and recommendation technology.

The software will enable Funimation to test, manage and fine-tune search and recommendation performance in real-time to help improve the user experience and generate more engagement from viewer searches.

The software is now fully operational on Funimation’s website and on Funimation Now, the company’s streaming video platform, as well as across a wide range of over-the-top video platforms, including Apple TV, Google Chromecast and Roku streaming devices.

As part of the agreement, TiVo is also providing Funimation with an integrated product and merchandise search function that provides a single landing page for both viewable programs and relevant ecommerce merchandise including DVDs.

“Funimation provides an opportunity to showcase our personalization technology for content providers to help them make the consumer entertainment experience more engaging and streamlined,” Sean Moore, VP, content provider accounts, TiVo, said in a statement. “Through features like ‘More Like This,’ viewers will no longer have to search for content they might like; the content will now find them.”

 

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