December 14, 2020
TikTok, the Chinese-owned social media video app, is coming to connected televisions for the first time. In a Dec. 14 announcement, TikTok said its app would be embedded in Samsung Smart TVs in the U.K., with further rollout across Europe planned in 2021. The deal does not include the U.S. for now. About 100 million Americans use the TikTok app on a monthly basis.
“The past year has dramatically changed the way we live, work and play,” Rich Waterworth, GM of the U.K. amd E.U. at TikTok, said in a statement. “More of us are spending time at home watching TV. This has led us to think about how we can bring the creativity and joy of TikTok to even more people across the U.K.”
Waterworth, a former executive at YouTube and ITV, said the app would not require registering an TikTok account. Viewers will have access to 12 content categories, including a portfolio of original content, including recipe hacks, comedy skits, and video challenges.
The app will be available on all Samsung Smart TV models from 2018, which include 4K UHD and 8K TVs as well as Smart Monitor, The Premiere, The Frame and The Serif.