April 6, 2020
Netflix’s documentary series “Tiger King: Murder, Mayhem and Madness” has become a cultural phenomenon thanks to a captivating subject matter and the coronavirus pandemic keeping people at home with plenty of time to watch TV. The show, which bowed its seven episodes on Netflix March 20, jumped to No. 8 on Parrot Analytics’ digital originals rankings the week ended April 4, up 434% from the previous week, when it was No. 110.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
“Tiger King,” which chronicles the feuds between several private exotic-animal owners in the United States, registered 40.8 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. Netflix is reportedly preparing an eighth episode of the series to debut soon.
Netflix’s “Stranger Things” remained No. 1 on the digital originals chart for the eighth-consecutive week, down 5.7% from the previous week to 65.5 million expressions.
Demand for “Star Wars” continued to be split among the shows in the No. 2 and No. 3 spots. The Disney+ “Star Wars” spinoff “The Mandalorian” stayed at No. 2 with 54.8 million expressions, down 4.7% from the previous week. And the animated Disney+ series “Star Wars: The Clone Wars” remained No. 3, dropping 5.8% in expressions to 52.1 million.
The Netflix crime drama “Ozark” returned for a third season March 27, rising 86.5% in demand expressions to 46.7 million, placing it No. 4 from the week, compared with No. 20 a week earlier.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.