‘Tiger King’ Ascends to No. 1 on Parrot’s Digital Originals Chart

Netflix’s documentary series “Tiger King: Murder, Mayhem and Madness” jumped to No. 1 on Parrot Analytics’ digital originals rankings the week ended April 11.

A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

“Tiger King,” which chronicles the feuds between several private exotic-animal owners in the United States, registered 88.9 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 118% from the previous week, when it was No. 8. With the limited series having become an Internet sensation since its March 20 debut, Netflix April 12 released an eighth episode, an “Aftershow” hosted by Joel McHale interviewing some of the people who appeared in the documentary.

Parrot reported that, according to its audience attention measurement metrics, Tiger King is Netflix’s most demanded documentary ever, surpassing the second season of “Making a Murderer.”

Netflix’s “Stranger Things” slid to No. 2 on the digital originals chart, down 6% from the previous week to 69.5 million expressions. It had been No. 1 for eight weeks in a row.

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Netflix’s crime drama “Money Heist,” known internationally as “La Casa de Papel,” jumped to No. 3, with expressions up 81.8% to 69 million. The Spanish series was named by Parrot as the most in-demand series in the world after its fourth season debuted April 3.

With Netflix in the top three spots, Disney+ took the next two with its two “Star Wars” shows. “The Mandalorian” dropped two spots to No. 4, down 7.6% to 54.8 million expressions. And the animated “Star Wars: The Clone Wars” slid to No. 5, down 6.8% in expressions to 48.6 million. The final four-episode story arc of “The Clone Wars” begins April 17.

Returning to the top 10 during the week was DC Universe’s “Harley Quinn,” which climbed to No. 9 from No. 11 the previous week. The second season of the animated Batman-universe spinoff premiered April 3. Expressions were up 3.9% to 36.6 million.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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