July 15, 2022
Following a strong theatrical debut, Disney/Marvel Studios’ Thor: Love and Thunder looks to remain atop the North American box office with a projected $50 million in ticket sales across more than 4,300 screens through July 17. The superhero actioner generated $144.2 million in its opening July 10 weekend.
While the weekend eyes two new releases, Sony Pictures 3000’s Where the Crawdads Sing with $16.2 million in estimated opening weekend revenue, and Paramount Pictures’ animated family sequel Paws of Fury: The Legend of Hank ($7.5 million), the titles are not expected to beat Universal Pictures’ Minions: The Rise of Gru with another $25.8 million in projected ticket sales since its July 1 debut. The movie is expected to up its North American revenue to $264.3 million through the weekend.
Where the Crawdads Sing generated a promising $2.3 million in Thursday preview screenings. In the U.K., Sony and the British Association for Screen Entertainment collaborated for a special marketing video featuring lead star Daisy Edgar-Jones.
Meanwhile, Paramount’s Top Gun: Maverick shows no signs of exiting the theatrical channel, and is projected to generate another $12.6 million in revenue, upping its North American haul past $618 million.
Finally, Warner Bros. Pictures’ Elvis is projected to add $7.9 million in ticket sales, upping it domestic haul past $107 million.