December 29, 2021
Netflix’s fantasy series “The Witcher” returned to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Dec. 24. After bowing its second season Dec. 17, the show had 72.8 times the demand of an average series during the week after a 100.5% gain in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “The Witcher” was No. 2 on the list of overall TV shows.
Amazon Prime Video’s “The Wheel of Time” dropped to No. 2 on the digital originals chart after three weeks in the top spot. Based on a series of fantasy novels, the show had 46 times the demand of an average series during the week after a 6.2% gain in demand expressions. “The Wheel of Time” was No. 5 on the list of overall TV shows.
The Disney+ Marvel series “Hawkeye” slipped a spot to No. 3 on the digital originals list. With its season finale premiering Dec. 22, it had a 4% rise in demand expressions to give it 41.4 times average demand. “Hawkeye” was No. 9 on the list of overall TV shows.
The Disney+ “Star Wars” series “The Mandalorian” rose to No. 4 on the digital originals chart. It had a 3.2% rise in demand expressions to give it 36.9 times the demand of an average series. Spinoff series “The Book of Boba Fett” debuts Dec. 29.
HBO Max’s superhero series “Titans” rose a spot to No. 5 with a 0.5% rise in demand expressions to give it 34.6 times average demand.
Netflix’s “Daredevil,” the Marvel series that ran three seasons from 2015 to 2018, rose back to No. 6 on the digital originals chart, up from No. 29 the previous week. Fans have been revisiting the show recently as characters from it have started to show up in newer MCU offerings, including “Hawkeye” and Spider-Man: No Way Home. It had a 97.5% boost in demand expressions to give it 34.4 times average demand.
Netflix’s “Karate Kid” sequel series “Cobra Kai” saw another 2.7% increase in demand expressions during the week as the Dec. 31 premiere of season four approaches, pushing it up a spot to No. 7 with 33.8 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 79 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.