August 9, 2021
Data from smart-TV viewer tracking service Samba TV found 2.8 million U.S. households watched The Suicide Squad on HBO Max Aug. 6-8.
Aug. 7 had the largest number of total viewers (first-time or repeat) with 1.2 million U.S. households watching that day, while Aug. 6 had the largest number of first-time viewers with 949,000 U.S. households watching for the first time that day.
The audience skewed slightly female (+2%), younger (44 years old and younger), and toward households with black (+20%) and Hispanic (+18%) viewers. Of the top 25 largest media markets, Sacramento, Calif., over-indexed the most (+25%), followed by Phoenix (+19%) and Philadelphia (+13%).
Meanwhile, 257,000 U.S. households watched the season two premiere of “The L Word: Generation Q” over the weekend, down 31% from the season one premiere. The season two premiere audience skewed female (+4%), older (45+), white (+11%) and Black (+14%). Of the top 25 largest media markets, Cleveland over-indexed the most (+110%), followed by Sacramento, Calif., (+75%) and New York (+64%) for the season two premiere.