The Roku Channel Launches Spanish-Language Format

Roku June 6 announced the launch of “Espacio Latino,” a new destination for U.S. Hispanic audiences, offering a wide collection of programming geared at Spanish speakers on ad-supported The Roku Channel.

Roku says user appetite for Spanish-language content on The Roku Channel is strong; nearly 70% of Spanish-language viewing households watching The Roku Channel do not have pay-TV and they use the AVOD service more than three days per week.

“Espacio Latino” will feature thousands of hours of free movies and TV shows in Spanish, some of which are original and exclusive, plus English titles dubbed and subtitled in Spanish. The format will include more than 50 Spanish-language Live TV channels, of which more than 25 are brand new to The Roku Channel. Users will also have the ability to add Spanish-language subscription services. Additionally, Roku Original titles will be available, including the recently released series “Mamas,” narrated in Spanish by Zoë Saldaña. An all-new, Spanish-language Roku original, “Natural Born Narco,” will debut on July 8.

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“The launch of Espacio Latino marks an exciting step forward in our efforts to create a unified Spanish language experience for millions of streamers,” Ashley Hovey, head of The Roku Channel AVOD, said in a statement. “Our team worked diligently with some of the most renowned content providers in the Spanish language space to create a robust lineup of top tier telenovelas, sports, news, movies and TV series.”

NBCUniversal Telemundo, Hemisphere Media Group, Cisneros Media, Canela.TV, The Weather Channel en Español and Eurochannel are among new partners that The Roku Channel is working with to bring Spanish language content to users. Additional content providers include Lionsgate, Cinedigm, A+E Networks, BBC Studios, Sony Pictures Television, Film Movement, Pantaya, EstrellaTV, TelevisaUnivision and beIN SPORTS, among others.

Select programing includes Hernan, starring Oscar Jaenada and Michel Brown (A+E Networks); Hunting Ava Bravo, starring Kate del Castillo (Wild Sheep Content, Top Dead Center Films, Chollawood Productions); A la Mala, starring Aislinn Derbez and Mauricio Ochman (Lionsgate); Enamorada, starring Gaby Espino and Rene Lavan (Cisneros); and Amor Comprado, starring Elizabeth Gutierrez and Marjorie de Sousa (Cisneros).

Series include seasons 1-3 of “El Señor de los Cielos” (NBCUniversal Telemundo), starring Rafael Amaya and featuring Fernanda Castillo, “El Chema: Edición Especial” (NBCUniversal Telemundo) starring Mauricio Ochmann, and seasons 1-2 of “Señora Acero” (NBCUniversal Telemundo) starring Blanca Soto.

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