Erik Gruenwedel

April 4, 2019

Roku April 4, announced that HBO and (soon) Cinemax are available as add-on third-party subscriptions on The Roku Channel. HBO joins an array of more than 25 premium subscriptions already available on The Roku Channel.

The Roku Channel provides users access to 10,000+ free, ad-supported movies and TV episodes as well as third-party premium subscriptions. It is a top 5 channel on the Roku platform by active account reach. The channel’s easy-to-navigate, content-first interface, allows users to discover free, ad-supported entertainment as well as premium services in a single destination without having to switch between multiple streaming channels.

“The Roku Channel delivers a single destination to discover great free, ad-supported and premium subscription entertainment,” Rob Holmes, VP of programming and engagement, said in a statement. “We are expanding premium subscriptions by making HBO more easily available to The Roku Channel’s highly engaged user base.”

The Los Gatos, Calif.-based streaming media device manufacturer’s 27 million users can trial HBO for free for seven days. Following the seven-day trial, subscribers will be charged $14.99 per month.

The Roku Channel offers a single destination for both free (ad-supported) and premium movies and TV shows. Customers can browse all content, even those from premium subscription services, without needing a subscription.

Users ready to subscribe via The Roku Channel can take advantage of “one-click” signup and subscriptions can be managed through the “My Account” section on the website. Premium subscriptions are only viewable within The Roku Channel.

“The Roku Channel users will have a chance to watch the final season of “Game of Thrones” on their favorite platform,” said Jeff Dallesandro, SVP, worldwide digital distribution and new business development, HBO.