April 2, 2019
The March 22 debut of the second season of “The OA” helped push the Netflix series to No. 4 on Parrot Analytics’ digital originals chart for the week ended March 30, up from the No. 27 spot a week earlier.
The show, a fantasy mystery about a young woman who resurfaces after being missing for seven years, registered 28.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 124% spike from the previous week.
Another big gainer for the week was Hulu’s “The Act,” based on the real life of Gypsy Rose Blanchard and the murder of her mother. The first two episodes became available on the streaming service March 20. The show registered 26.5 million expressions during the week, which coincided with the March 27 premiere of its third episode, a 60% jump that pushed it to No. 7 on the chart, up from No. 17 a week earlier.
Netflix’s “Stranger Things” held onto the No. 1 spot with 51.5 million expressions, a slight dip compared with the previous week but essentially flat. The popular supernatural series continues to ride the hype generated by the trailer for its third season, which doesn’t debut until July 4.
The No. 2 and No. 3 titles, Netflix’s “The Umbrella Academy” and DC Universe’s “Titans,” respectively, were also unchanged from the previous week.
Expressions for “Umbrella Academy” slipped 8.5% to 41.2 million expressions, while the “Titans” tally dropped 10.4% to 28.6 million.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.