November 13, 2019
The streaming wars have begun and early returns suggest Disney’s $6.99 branded subscription streaming service, Disney+, scored the first programming hits in comparison to Apple TV+ ($4.99).
“The Mandalorian,” the Disney+ exclusive “Star Wars”-themed original series, generated nearly 20 million “demand expressions” on its first day of release (Nov. 12), according to Parrot Analytics. That was nearly five times the first-day “demand” for the high-profile Apple TV+ series “The Morning News,” with 4.3 million “expressions” on Oct. 30.
“Morning News” features Jennifer Aniston and Steve Carell’s return to episodic TV. The series also stars Reese Witherspoon.
Parrot, which compiles its weekly proprietary “expressions” yardstick across social media posts, chatter and related metrics, disclosed the data to Business Insider.
The data does not necessarily reflect actual viewership numbers, including time spent streaming programming. Disney and Apple have not disclosed that information.
“Mandalorian” from producer Jon Favreau, bested Apple’s entire original programming slate, which includes “For All Mankind” (11.6 million expressions); “Dickinson” (8.4 million), and “See” (6.2 million).
It remains to be seen if “Mandalorian” bested Netflix’s “Stranger Things,” which has topped Parrot’s digital originals chart for 20 consecutive weeks.