March 29, 2021
“WandaVision,” the first Disney+ series set in the Marvel Cinematic Universe, remained No. 1 for a fifth consecutive week on Parrot Analytics’ digital originals U.S. chart the week ended March 27. It had 42.3 times the demand of an average series after a 5.8% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 8 on Parrot’s list of all TV shows.
Meanwhile, the second Disney+ Marvel original series, “The Falcon and the Winter Soldier,” jumped up to No. 4 on the digital originals chart after an 80% spike in demand expressions to give it 34.2 times average demand. The show, an extension of the “Captain America” side of the Marvel Cinematic Universe, bowed its first of six weekly episodes March 19, just two weeks following the conclusion of “WandaVision.” It had been No. 13 the previous week.
Disney+ had a third show in the top five digital originals with the live-action “Star Wars” series “The Mandalorian,” though it dropped a spot from the week before, to No. 3, garnering 36.6 times the demand of the average show after another 1.3% dip in demand expressions.
Netflix’s perennially popular “Stranger Things” moved up to No. 2 on the digital originals chart with 39.3 times average demand and a 9.5% rise in demand expressions. It was No. 9 on the list of overall TV show demand.
Netflix’s “Cobra Kai” dropped a spot to No. 5 on the digital originals chart with 31.3 times average demand and a 2% drop in demand expressions.
With the animated “Star Wars: The Clone Wars” at No. 6, Disney+ had four shows in the top 10 digital originals, while Netflix had five, including “The Crown” at No. 8, “Lucifer” at No. 9, and “The Witcher” at No. 10.
The top 10 original not from one of those two streamers was HBO Max’s “Titans” at No. 7.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 66.2 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.