Digital Entertainment Group International Bows First ‘Mega Movie Week’ Promotion in Germany

The Digital Entertainment Group International, the global arm of the DEG focused on the home entertainment sector, May 13 helped to launch Germany’s first ever “Mega Movie Week” in partnership with The Federal Association for Audiovisual Media (Der Bundesverband für Audiovisuelle Medien e.V./BVV) and the Society for the Promotion of Audiovisual Media (Die Gesellschaft zur Förderung audiovisueller Medien mbH/FAM).

Through May, 16 distributors are offering a selection of current movies at reduced prices across 11 digital platforms.

With “Mega Movie Week” Germany, the DEGI is evolving the model and creative of the popular “Mega Movie Week U.K.” and Nordics campaigns of the last few years. The campaign aims to drive awareness, engagement and transaction by educating new consumers on the benefits of the electronic sellthrough format and encouraging trial and participation in the category.

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“Mega Movie Week” is available to German consumers on Amazon Prime Video, Apple TV, Chili, Maxdome Store, Microsoft, PlayStation, Rakuten TV, Sky Store, Videobuster, Videociety and Videoload.

More than 200 titles include German favorites After Truth to German-language movies Es ist zu Deinem Besten or Gott, Du Kannst ein Arsch Sein! to Disney/Pixar’s Soul and Warner Bros.’ 1917 and Tenet.

Distributors taking part in “Mega Movie Week” include Constantin Film, DCM Film Distribution, Edel Motion, Koch Films, LEONINE Studios, Lighthouse Home Entertainment, Neue Visionen Medien, Paramount Home Entertainment, Splendid Film, Sony Pictures Home Entertainment Germany, Studiocanal, Tiberius Film, Tobis Film, Universal Pictures Home Entertainment, The Walt Disney Co. and Warner Bros. Home Entertainment.

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