‘The Croods 2’ Leads Slow Thanksgiving Weekend Box Office

Despite opening in more than 2,200 screens, Universal Pictures’ The Croods: A New Age¬†led another lackluster weekend box office undermined by the ongoing pandemic. Making matters worse was the fact the weekend in question was Thanksgiving, which saw projected theatrical revenue of less than $17 million over the five-day period (Nov. 25-29). That pales in comparison to the $262.2 million generated between Nov. 27 to Dec. 1, 2019, when Disney’s Frozen II and no pandemic fears lured moviegoers.

The Croods: A New Age performed as expected, generating $14.3 million in ticket sales. The sequel to 2013’s The Croods¬†joined Universal’s horror comedy Freaky ($1 million) to lead the weekend.

Universal unit Focus Features’ family drama Let Him Go, with Kevin Costner and Diane Lane, generated $660,000 to top $6.7 million since its Nov. 7 release, and finishe fourth. All three movies are headed to premium VOD release in accordance with shortened theatrical window agreements between Universal, AMC Theatres and Cinemark Cinemas. The chains will split PVOD revenue with Universal.

101 Studios’ The War With Grandpa generated $900,000 to finish the weekend in third place, as the Robert De Niro family comedy topped $17.2 million since its Oct. 9 release.

Michael Pachter, media analyst with Wedbush Securities in Los Angeles, says consumers won’t return to theaters in pre-virus numbers until there’s a vaccine on the market some time next year.

“People aren’t dying to go to the movies,” he said.

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