Thanksgiving Discounts Push ‘Joker’ Back to No. 1 on Disc Sales Charts

Warner’s Joker returned to the top spot on the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, as well as the dedicated Blu-ray Disc sales chart the week ended Nov. 28.

The film, based on the Batman villain from DC Comics, was previously the top title for a week in January upon its release on DVD and Blu-ray. It had been No. 2 in the week leading up to Black Friday, and retailers extending deep discount deals earlier in the week due to the coronavirus pandemic, including on home media, was enough to push it to the top of the sales charts.

Blu-ray Disc formats accounted for 65% of Joker sales for the week.

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Disney’s live-action Mulan, which had topped disc sales the previous two weeks, fell to No. 7 on both charts.

No new releases made it onto the top 50 chart for the week, with the possible exception of Paramount’s Nov. 24 re-release of Sonic the Hedgehog as a limited-edition Blu-ray with collector’s cards containing photos and art from the film. It was No. 4 on the overall sales chart and No. 2 on the Blu-ray chart.

Several holiday favorites continue to sell well in the lead-up to Christmas.

No. 2 on the overall sales chart, selling 96% as many copies as the top title, was Universal’s 2018 animated movie The Grinch, based on the classic Dr. Seuss tale. It was No. 9 on the Blu-ray chart.

No. 3 on both charts was Warner’s eight-film “Harry Potter” collection.

No. 5 on the overall sales chart was Home Alone, a 20th Century Studios movie now owned by Disney.

Other Holiday discs in the top 20 include Warner’s Elf at No. 9 (No. 19 on the Blu-ray chart), Warner’s National Lampoon’s Christmas Vacation at No. 11 (No. 17 BD), 20th Century’s Home Alone 2: Lost in New York at No. 14 and Warner’s The Polar Express at No. 17.

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On the Media Play News rental chart for the week ended Nov. 29, Disney’s Mulan remake returned to the top spot, pushing Lionsgate’s Unhinged to No. 2.

Paramount’s new comedy Buddy Games debuted at No. 3, while 20th Century’s The New Mutants dropped to No. 4. Newcomer Iron Mask, from Lionsgate, debuted at No. 5.

Top 20 Sellers for Week Ended 11-28-20
Top 20 Rentals for Week Ended 11-29-20
Top 20 Selling Blu-ray Discs for Week Ended 11-28-20
Top 20 Blu-ray Market Share for Week Ended 11-28-20
Sales Report for Week Ended 11-28-20
Digital Sales Snapshot for Week Ended 11-30-20

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