October 11, 2021
The Emmy-winning Apple TV+ comedy “Ted Lasso” returned to the top spot on Parrot Analytics’ digital originals U.S. chart the week ended Oct. 8. With the final episodes of the soccer comedy’s second season, the series had 41.2 times the demand of an average show, though it have a weekly dip of 0.85% in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Ted Lasso” was No. 7 on Parrot’s list of all TV shows.
Netflix’s South Korean import “Squid Game” climbed another two spots to land at No. 2 for the week on the digital originals chart. The survival drama had 40.9 times the average series demand and was up 22.7% in demand expressions. “Squid Game” was No. 8 on Parrot’s list of all TV shows.
HBO Max’s “Titans” remained No. 3 on the digital originals chart. The superhero series had a 1.4% drop in demand expressions to give it 40.5 times the demand of an average show.
Netflix’s perennially popular “Stranger Things” slipped three spots on the originals chart to No. 4, after topping the chart the previous week. The series had a 15.1% drop in demand expressions, to give it 38.5 times the demand of an average show.
The Disney+ “Star Wars” series “The Mandalorian” climbed back into the top five with 31.9 times average demand and a 1.1% rise in demand expressions.
Hulu’s “Only Murders in the Building,” a mystery series starring Steve Martin, Martin Short and Selena Gomez as a podcasting trio, continues to make a space in the top 10, rising to No. 7 with 27.3 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 74.6 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.