July 27, 2021
Ahead of Apple’s upcoming earnings report, research firm Parrot Analytics July 27 reported that its data shows that season two of “Ted Lasso” debuted as one of the most in-demand TV shows in the United States and around the world over the weekend.
As of July 24, the Jason Sudeikis-fronted comedy was the eighth-most in-demand overall show in the U.S., generating 41.2 times more audience demand than the average show. It was also the second-most in-demand digital original in the United States, just behind Disney+’s “Loki.”
Globally, Ted Lasso was the 18th-most in-demand overall show, and the seventh-most in-demand digital original.
The series revolves around Ted Lasso, an American college football coach who is unexpectedly recruited to coach an English Premier League team, AFC Richmond, even though he has no experience in coaching soccer. The series premiered in August 2020.
Audience demand for the show’s debut has grown exponentially season over season, Parrot Analytics says, and “Ted Lasso” been a key driver of Apple TV+’s demand share growth over the last year.
“With ‘Ted Lasso’’s weekly release schedule — a strategy proven to build audience demand over time — we expect to see these already impressive numbers to grow further over the coming weeks,” Parrot Analytics reported.
Parrot Analytics employs a proprietary metric called demand expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.