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TCL Bows New Mini-LED TV With 98-Inch Screen, Video Gaming Functionality

TCL Bows New Mini-LED TV With 98-Inch Screen, Video Gaming Functionality

China’s consumer electronics giant TCL Jan. 4 unveiled an updated line of QLED televisions (a new type of LED-backlit LCD TV) and soundbars at the CES 2023 confab in Las Vegas.

The company, which established a foothold in the U.S. market in 2014 with the launch of a branded Roku OS television, disclosed a new TV lineup across the S-Series and all-new Q Series TV models that include the company’s latest 98-inch screen model ($8,500) in the high-end QM8 collection to become TCL’s largest-screen mini-LED TV.

TCL is readying a line of QD-OLED televisions, which use so-called “quantum dots” in the pursuit of an alleged superior picture than OLED TVs. The company is also rolling out technology dubbed “Game Accelerator,” which claims to offer higher frame rates enabling high resolution and smoother images while playing video games.

TCL’s emphasis on larger screens across its televisions, in addition to upgrades for video gaming and enhanced cinematic home entertainment viewing, has helped the manufacturer become the No. 2-selling TV brand in the U.S. over the past four years, with unit sales totaling more than 25 million, according to the company.

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Big-screen televisions and football are frequently a winning combo, and TCL is spending big marketing dollars.

“2023 will be groundbreaking for TCL as the Official TV Partner of the NFL,” Chris Hamdorf, SVP, TCL North America, said in a statement.

To target football consumers in the home ahead of Super Bowl LVII on Feb. 12, TCL said it will rollout retail deals later in January to fans looking to buy a big screen TV.

“TCL’s pledge to make giant screens up to 98-inches will help the NFL continue to elevate fans’ experience and deepen their passion for the sport,” Hamdorf said.

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