BritBox, the subscription streaming video service launched in the United States by the BBC and ITV and now “imported” to the United Kingdom, has expanded distribution in the latter region
In addition to agreements with ad-supported VOD service Freeview Play and YouView set-top boxes, BritBox has inked a deal with Samsung to be included on its line of connected Tizen televisions.
The service, which has about 650,000 subscribers in North America, is also available on the Web, Apple iOS and Android devices.
“We have an ongoing commitment to provide the greatest experience to our customers, including offering the best range of apps currently available,” Guy Kinnell, VP of TV & AV Samsung Electronics U.K., said in a statement. “BritBox provides a new way to access the best of British content exactly whenever they want.”
Freeview Play, which has more than 5 million monthly users, has U.K. distribution through Sony, Digihome, JVC, Logik, Luxor, Polaroid, Techwood and Toshiba.
“Our viewers love great British TV, so BritBox is a fantastic addition to the Freeview line up, providing extra options to top up on the best of free TV they already enjoy via the nation’s biggest TV platform,” said Owen Jenkinson, marketing director at Freeview.
YouView set-top boxes will also be hosting the BritBox app by the end of 2019, making the new streaming service accessible to millions of additional households across the nation.
“At a time when U.K. produced television is going from strength to strength, BritBox brings a fantastic array of U.K. television, to compliment the SVOD services already available via YouView, which our users will love,” added Susie Buckridge, CEO of YouView.