Comscore: Five OTT Services Command 80% of Streaming Hours in U.S.

Comscore on July 6 released new data that found five streaming video services (Amazon Prime Video, Disney+, Hulu, Netfli and YouTube) collectively represent more than 80% of all OTT streaming hours in the United States.

Since the report is co-partnered with YouTube, much attention is given to the Google-owned social media platform, including increased (by 13%) household penetration in 2020, and 34% uptick since March 2019.

“We uncovered recent, rapid changes in the industry due to the growth of OTT services, content and devices, as well as the COVID-19 pandemic’s effect on consumer behavior,” Comscore’s Alison Robart and Kim Gardner wrote in a post.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

They wrote that since January, while all streaming services have increased their reach, most of the growth came from services that reached ad-supported households. Overall, ad-supported video-on-demand services have extended their reach at a faster pace than non-ad-supported services (+9% growth in reach vs. +5%, respectively, between January and April).

“This is good news for advertisers, as it means their content is getting in front of more viewers,” Robart and Gardner wrote.

Follow us on Instagram

While traditional devices such as desktops/laptops, phones and tablets have the largest reach across U.S. wireless households, Internet-connected TVs reached more than 70% of domestic households.

In addition to the growing reach of connected TVs, the amount of time spent watching content has increased as well. Time spent on YouTube increased 22% for total hours streamed (March 2019 vs. March 2020).

Notably, with audiences home more than ever, ComScore found that more than 60% of signed-in viewers of YouTube on TV watched a videos featuring titles that contain “Home Workout” (+340%), “Cooking/Recipes” (+45%), and “Meditation Videos” (+45%) and “Self-Care” (up +100%).

 

YouTube TV Hikes Membership Price

YouTube TV has raised its membership price to $64.99.

The new price takes effect June 30 for new members, with existing subscribers seeing the change reflected in their subsequent billing cycle on or after July 30, according to the official YouTube blog.

“We don’t take these decisions lightly, and realize how hard this is for our members,” read the blog. “That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. It’s all included in the base cost of YouTube TV, with no contract and no hidden fees.”

The blog noted the addition of new features to the service and new content from such sources as PBS, Discovery Network, and ViacomCBS, including eight channels, BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1, launching June 30.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“That means you can follow the biggest stories in news, politics and pop culture with ‘The Daily Show with Trevor Noah’; catch up with Catelynn, Cheyenne, Maci, Mackenzie and Amber on ‘Teen Mom OG’; join the search for America’s next drag superstar with ‘RuPaul’s Drag Race’; go on an adventure with ‘SpongeBob SquarePants’; and follow the fictional lives of the Dutton family on the new season of ‘Yellowstone,’” the blog noted.

YouTube TV is among the virtual MVPD services aiming to re-create the offerings of traditional pay-TV.

Kids YouTube Channel CoComelon Available on Roku Channel

Kids YouTube channel CoComelon is now available on The Roku Channel, Roku and Treasure Studio announced.

The channel offers a selection of children’s songs and videos that help preschoolers learn letters, numbers, animal sounds, colors and more. Available through the Kids & Family experience on The Roku Channel, the launch marks the first time CoComelon programming will be available outside of YouTube.

“At CoComelon, we’re driven by being able to engage families with entertaining and educational content that makes universally relatable preschool moments fun,” Jay Jeon, creator/founder of Treasure Studio, said in a statement. “We are thrilled to launch with Roku today to make our popular programming available to Roku fans everywhere. Roku shares our deep commitment to creating positive content environments for children and brings a unique ability to engage and promote programming to audiences especially within The Roku Channel. This partnership is an important component of our strategy to be everywhere our audience is today.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“CoComelon is beloved by tens of millions of children around the world and is a natural fit for our growing selection of content available to the millions of families who are increasingly turning to The Roku Channel every day for both entertainment and educational content,” Rob Holmes, Roku VP of programming and engagement, said in a statement. “CoComelon joins a robust line-up of children’s programming within our Kids & Family experience and we could not be more excited to welcome their incredible streaming content to The Roku Channel.”

Follow us on Instagram

CoComelon videos include “Bath Song,” “Yes, Yes Vegetables,” “Baa Baa Black Sheep,” “Wheels on the Bus,” and “Baby Shark Submarine,” which have amassed billions of views.

Kids & Family on The Roku Channel, which launched last fall, offers more than 20,000 TV episodes and movies.

YouTube Ups Q1 Revenue by $1 Billion

Google-owned YouTube continues to reign as the Internet’s top over-the-top video platform, generating more than $4 billion in first-quarter (ended March 31) ad-revenue. The tally topped the previous-year period that generated more than $3 billion.

YouTube revenue does not include the brand’s $50 monthly online TV platform, YouTube TV.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Overall, Google parent Alphabet reported revenue of more than $41.15 billion, compared with revenue of $36.33 billion in the previous-year period.

Regardless, CFO Ruth Porat cautioned that while the company’s performance was strong during the first two months of the quarter, March experienced a significant slowdown in ad revenue due in large part to COVID-19 pandemic.

“We are sharpening our focus on executing more efficiently, while continuing to invest in our long-term opportunities,” Porat said in an April 28 statement.

Follow us on Instagram

Lionsgate Teams With Fandango and YouTube on Free Streamed Movies Benefit

Lionsgate is presenting “Lionsgate Live! A Night at the Movies,” a program of four Fridays of free movies streaming live on YouTube hosted by Jamie Lee Curtis, to help benefit theater employees furloughed by the COVID-19 crisis.

The studio is mounting the campaign to “honor the communal experience of watching movies in movie theaters and support the people who make those places great with a special program that reminds everyone how much we love going to the cinema,” according to a Lionsgate press release.

Beginning Friday, April 17, and continuing every Friday spanning four consecutive weeks, the studio will team with Fandango and YouTube to livestream four of Lionsgate’s most popular library titles — The Hunger Games, Dirty Dancing, La La Land and John Wick — on Lionsgate’s YouTube page and Fandango’s Movieclips YouTube page.

Host Curtis will share her own movie memories as she is joined by special guest celebrities and YouTube personalities, according to the release. Each week’s night at the movies will feature programming and interactive opportunities for fans, such as real-time fan chats via YouTube Live, live tweeting @Lionsgate and partners, and shared fan engagement opportunities in-show, including movie trivia and movie-themed challenges.

Lionsgate’s initial donation as well as audience and partner donations throughout the event will benefit the Will Rogers Motion Picture Pioneers Foundation, an organization dedicated to helping workers throughout the motion picture industry. The event will link to the Foundation’s charitable page so that viewers can donate. The Will Rogers Foundation is currently providing financial assistance to theater employees furloughed by the COVID-19 crisis.

The schedule of free movies that will livestream Fridays at 6 p.m. PST/9 p.m. EST is as follows: The Hunger Games April 17, Dirty Dancing April 24, La La Land May 1 and John Wick (age registration required) May 8.

To present the live movie event, in addition to Fandango Lionsgate is joining with exhibition partners such as the National Association of Theatre Owners, AMC Theatres, Regal and Cinemark Theatres, among other regional circuits.

Popcornopolis, purveyors of gourmet popcorn, will support the event with a consumer movie night offer, with 10% of sales donated to the Will Rogers Motion Picture Pioneers Foundation. SnackNation will curate a movie-themed snack box with a special price and free shipping.

Follow us on Instagram

“There’s nothing that will replace the magic of seeing a movie together with your fellow moviegoers in a theater on a big screen, but this is a chance for America to come together to recreate the experience,” said Joe Drake, chairman, Lionsgate Motion Picture Group, in a statement. “This is a great chance to show the country’s theatrical employees how much we miss going to their theaters and how much we support them. Jamie Lee Curtis — a woman who literally grew up with the movies and movie theaters — is one of the world’s biggest movie fans, so it’s a real thrill that she’ll be our host for this event. Let’s have some fun watching some classic movies together at home while celebrating moviegoing!”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Throughout the 125-year history of the cinema, this is the first time that movie theaters have been shut down across the country,” said John Fithian, president and CEO, National Association of Theatre Owners, in a statement. “Whether it was the Depression, wars, disasters, or local calamities, movie theaters have always been a gathering place where audiences can come together to laugh and be moved, reacting as one, to put their troubles behind them or forget about their hard week at work, and just get lost in the amazing stories on the big screen. Until we can gather again in our nation’s theaters, we’re grateful to Lionsgate for honoring the theatrical moviegoing experience and we are thrilled to join together with them over these next four Fridays, not only to see four classic movies for free, but also to allow fans and celebrities to share their own moviegoing memories. We love that so many people will be talking about what makes going to the movies so unique and memorable.”

Sony Pictures Entertainment Launches YouTube Channel Aimed at Kids

Sony Pictures Entertainment (SPE) April 7 announced launch of a new YouTube Channel, Sony Pictures’ Kids Zone, with a variety of interactive fun, physical movement, learning, and hands-on activities.

Sony Pictures says its Kids Zone is curated with a wide range of activities that will support families coping with school closures, new work-from-home routines and social distancing.

“A significant portion of Sony Pictures’ workforce is made up of working parents,” said Lexine Wong, senior EVP of worldwide marketing. “The idea of Sony Pictures’ Kids Zone was born from parents on our own team adjusting to working from home and managing home schooling.

“We are proud to offer this resource to help families navigate these new and challenging circumstances, while hopefully having a little fun in the process.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Sony Pictures’ Kids Zone will feature content from Sony Pictures Animation as well as SPE’s catalog of live-action programming.  Viewers can enjoy content from movies such as Peter Rabbit,  “The Angry Birds Movie” series, the “Hotel Transylvania” franchise, Center Stage: On Pointe, the “Swan Princess” series and more.

Follow us on Twitter

Launch content includes:

  • Peter Rabbit “Make Your Own McGregor Garden,” with tips for kids on how to grow their own vegetables and other plants as well as related crafts.
  • The Angry Birds 2 “Bird Watching,” taking kids on a virtual trip to the Los Angeles Zoo for an up-close look at eagles, blue birds, toucans and other birds.
  • Hotel Transylvania 3 “It’s Party Time,” by Joe Jonas Lyric Video.
  • Center Stage: On Pointe “Dance Tutorial with Chloe,” with dancer and actress Chloe Lukasiak and choreographer Monica Proenca teaching fans “Gwen’s” full audition piece from the film.
  • The Star “There’s No Me Without You” sing-along with Bo and friends.
  • Smurfs: The Lost Village, a “Learn to Draw with Brainy Smurf” tutorial.
  • Zathura “Motion Storybook,” read by author Chris Van Allsburg.

 

Report: Disney+ Tops App Download Chart in U.S., Netflix Globally in 2020

Disney+, which launched Nov. 12 in the United States, posted the top number of app downloads domestically while Netflix was No. 1 in app downloads globally in the first three months of 2020.

That’s according to a study by Apptopia and Braze.

Disney+ scored 14.1 million app downloads domestically while No. 2 Netflix tallied 11.9 million and No. 3 Hulu racked up 8.1 million. Globally, Netflix with 59.1 million downloads was followed by YouTube with 39.4 million and Amazon Prime Video with 27.1 million. In Europe, Netflix also ruled with 14 million downloads, followed by Amazon Prime Video with 6.6 million and YouTube with 5.8 million.

Follow us on Instagram

As far as the top streaming apps by time spent in the app, YouTube Kids ruled everywhere — globally, in Europe and domestically. Coming in at No. 2 in all territories was Netflix with YouTube at No. 3. Amazon Prime Video was No. 4 globally and in Europe, while Disney+ landed at No. 4 domestically, No. 6 globally and No. 7 in Europe.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

As the coronavirus pandemic hit, March saw a 30.7% increase in streaming sessions, according to the report.

Universal Launches Free YouTube Channel ‘The Shows Must Go On’ Featuring Musical Theater

Universal Pictures on April 2 announced the new “The Shows Must Go On” YouTube Channel, providing live theater fans with a West End and Broadway experience in their own homes online for free.

Starting April 3, the channel will make available a selection of Andrew Lloyd Webber’s musicals, launching with Joseph and the Amazing Technicolour Dreamcoat. The 2000 adaptation, inspired by the West End production, stars Donny Osmond, Maria Friedman, Richard Attenborough and Joan Collins.

Each show will be available weekly at 11 a.m. PT/2 p.m. ET for a limited 48-hour period online.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

On Good Friday, April 10, the channel will bow a second production, Jesus Christ Superstar (2012), the arena production starring Tim Minchin, Melanie C and Chris Moyles.

Further shows will be announced at a later date.

Follow us on Instagram

Alongside full-length shows, clips of famous performances and behind-the-scenes footage will be uploaded regularly to the channel.

For fans who wish to make a charitable donation, a variety of organizations will be listed on the channel videos, including Acting for Others, Broadway Cares and Actors Benevolent Fund.

The initiative comes from the Universal Pictures Home Entertainment Content Group, a London-based “repertoire centre” of Universal Pictures Home Entertainment that acquires and produces multi-genre entertainment for distribution across theatrical, home entertainment, television and digital platforms on a worldwide basis.

YouTube Offering At-Home Education Videos During Pandemic

As schools around the world close their buildings and families with children find themselves at home due to the coronavirus pandemic, YouTube has partnered with learning creators to bring parents and families resources and activities to educate in the home.

YouTube says the resources — dubbed “Learning@Home” — are not meant to replace homework assigned by teachers, but meant to complement that work.

Follow us on Instagram

The content, which is free, in eight languages and does not feature advertising, is categorized for families with teens, kids aged five and older and preschoolers. Subjects include science, math, humanities and electives.

The site has also partnered with Khan Academy to feature daily “homeroom” videos.

Google-owned YouTube also offers virtual field trips to destinations around the globe. The videos can be played on a Web browser, mobile phone, or by using a standalone virtual reality (VR) device.

“The resource will continue to evolve. We’ve built the hub with the support and cooperation of UNESCO Institute for Information Technologies in Education, who is also working with other education partners to respond to this emergency,” Google said in a statement.  “As we continue receiving feedback from teachers and partners on what’s most helpful, we’ll continue to build and improve this.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Paley Center Offers Curated YouTube Programming

The Paley Center for Media March 23 unveiled Paley@Home on YouTube, a curated collection of programming from past PaleyFest LA and PaleyFest NY events, available free to the public.

The news comes as the Paley Center facilities in Los Angeles and New York have been temporarily closed amid the coronavirus pandemic, causing several live events to be postponed or canceled.

“We’re pleased to share these curated programs from the premier television festival, and hope that television fans draw comfort and joy from these entertaining discussions as we all navigate through this challenging time,” said Maureen J. Reidy, Paley Center President & CEO. “We also encourage television fans to explore our YouTube channel for even more acclaimed Paley Center content.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The Paley Center’s YouTube channel (youtube.com/user/paleycenter​) will release a new video per day for the next week, with content focused on current television shows, classics, and fan favorites including, some of which have never been released in full for viewing. The programs will be screened for 24 hours only starting at 10 a.m. ET.

The schedule includes:

  • March 23 — “Supernatural” PaleyFest LA 2018 (same day as the new “Supernatural” episode)
  • March 24 — “This Is Us” PaleyFest LA 2017 (same day as the “This Is Us” season finale)
  • March 25 — “Parks and Recreation” Reunion PaleyFest LA 2019
  • March 26 — “The Daily Show With Trevor Noah” PaleyFest NY 2016
  • March 27 — “Blue Bloods” PaleyFest NY 2017 (same day as the new “Blue Bloods” episode)
  • March 28 — “The Office” PaleyFest LA 2007
  • March 29 — “The Walking Dead” PaleyFest LA 2017 (same day as the new “Walking Dead” episode)

 

In addition, the Paley Center’s YouTube channel has thousands of clips with hundreds of stars from favorite TV shows that fans can watch at any time, as well as curated playlists.

For more information, visit paleycenter.org.