Ampere: It’s Still a YouTube/Netflix Video World

Google-owned YouTube and Netflix remain the top sources for online video and subscription VOD, according to new data from Ampere Analysis.

The London-based research firm found that 63% of survey respondents streamed a video on YouTube in the past month, followed by 39% doing the same on Netflix and 27% on Facebook.

The survey is based on 41,000 online respondents across 20 markets conducted in the first quarter (ended March 31).

Ampere found YouTube ranked the No. 1 source for online video consumption in every region worldwide except the United Kingdom (BBC iPlayer) and China (iQiYi).

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Indeed, more than 60% of respondents in France and Japan watched YouTube, while less than 50% of respondents in the U.K. did so.

As expected, SVOD consumption is highest in the United States – birthplace to Netflix, Amazon Prime Video and Hulu.

Notably, American tech platform – Facebook – continues to lose video views – down 5% to 23% of respondents since the third quarter of 2016. YouTube fell 4% to 66%, while Netflix increased 15% to 37% of respondents.

“YouTube’s global dominance in this space is evident in its monthly usage,” Minal Modha, consumer research lead at Ampere, said in a statement. “The differences in viewing between the U.S. and Europe in relation to catch-up and SVOD services is interesting because it shows that SVOD providers will have to work harder in Europe to grow their [market] share as they take on traditional TV channels’ catch-up services. This could be through their catalogue, price-points or communications strategy.”

 

Pluto TV Joins Comcast’s X1 Platform

Viacom’s online ad-supported TV service Pluto TV June 13 announced it has launched on Comcast Cable’s Xfinity X1 platform.

Pluto TV, which is already available on Comcast’s Internet-only $5 monthly Xfinity Flex service, joins Netflix, YouTube and Amazon Prime Video reaching the cabler’s cloud-based X1 subscribers.

“The launch of Pluto TV on Xfinity X1 is a pivotal moment for Pluto TV, expanding our reach to a whole new audience in search of free streaming entertainment,” Tom Ryan, CEO and co-Founder of Pluto TV, said in a statement. “Pluto TV is the perfect complement to the X1 platform, delivering a rich lineup of original live channels and on-demand movies and TV shows to Comcast’s customers right where they enjoy the rest of their entertainment experience.”

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The AVOD service would appear to complicate Comcast’s planned launch of an NBC Universal branded SVOD/AVOD service to subscribers in 2020. The ad-free version would be available to non-subs and priced comparable to Hulu and Netflix, or $9 to $14 monthly.

Regardless, Pluto TV, with 150 content partners, features movies: Pluto TV Movies 1 & 2and DramaComedyFamilyIndiesRomanceDocumentariesThrillersCult FilmsHorror 24/7Action MoviesFlicks of FuryThe Asylum, and Black Cinema.

News with Today’s Top StoryNews 24/7Cheddar NewsTYT NetworkNewsmaxTVTop Stories by NewsySky NewsBloomberg TV and WeatherNation.

Sports with Pluto TV SportsFox SportsMLS,Impact WrestlingFightCombate WorldStadiumSurf ChannelSports NewsWorld Poker TourCombat GoLucha Libre AAA, and Big Sky Conference.

Comedy with Funny AFPluto TV SitcomsStand Up TVMST3K,RifftraxFail ArmyCats 24/7The OnionCracked and Pet Collective.

Gaming with The FeedHiveAnime All DayAnime All AgesMinecraftvIGNGeek & Sundry and Nerdist.

Entertainment through the Crime NetworkThe New DetectivesUnsolved MysteriesForensic FilesDog the Bounty HunterPluto TV ConspiracyPluto TV AnimalsCold Case FilesShout TVBuzzrClassicTV,ConTVWipeoutKids TV, After School CartoonsClassic ToonsAwesomeness TVNoseyWhat?! and RevryMTV Pluto TVParamount (PZG) Movie Channel, Comedy Central Pluto TVSpike Pluto TVPluto TV LogoBET Pluto TVNick Pluto TV and Nick Jr. Pluto TV – all featuring iconic, hit shows from Viacom’s deep library.

Lifestyle content with Pluto TV CarsPeople TVGordon Ramsay’s Hell’s KitchenComplex NetworksWahlburgersPluto TV HerPluto TV Her DramasPluto TV TravelPluto TV WeddingsFrontDoorAdventure TVFood TV and Faith TV.

Curiosty with Voyager DocumentariesScience TVPluto TV HistoryDocuTVPluto TV BiographyLaw & CrimePluto TV Military and NASA.

Video Streaming Widens Appeal Over Pay-TV Among Telecom Customers

Video streaming expanded its lead over subscription TV service in terms of customer satisfaction, rising to a score of 76 on the American Customer Satisfaction Index’s 100-point scale.

According to the ACSI Telecommunications Report 2018-2019, subscription TV service stagnated at 62, tied with internet service providers for last place among all industries tracked by the ACSI — subscription TV, ISPs, fixed-line telephone service, video-on-demand service and video streaming service.

Video streaming topped all industries tracked.

“Video streaming once again proves itself to be the best of the telecom industries in customer satisfaction,” said David VanAmburg, managing director at the ACSI. “Traditional telecom providers have tried to step up their game, but they’re not providing original content the way video streaming is, and in part they suffer guilt by association — if customers aren’t satisfied overall with Comcast, they’re probably going to ding Comcast’s on-demand service too.”

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Among video streaming services, Netflix secured first place at 79 after sharing the lead with Sony’s PlayStation Vue and Amazon Twitch the previous year. Netflix ranked at the top for original content among all streaming services, according to the ACSI. Sony’s PlayStation Vue landed in second place at 78, followed by the Microsoft Store at 77. Hulu stepped up to match Amazon Prime Video and Apple iTunes at 76. Five services clustered at 75: CBS All Access, Google Play, Amazon’s gaming platform Twitch, Walmart’s Vudu and Google’s YouTube. Dish Network’s Sling TV was the most improved, meeting HBO at 74. Starz matched the combined score of smaller platforms at 72, while Showtime followed close behind at 71. AT&T’s DirecTV Now fell to 69, ahead of only Sony Crackle, which remained unchanged at 68.

For the past six years, customer satisfaction with subscription TV has languished in the mid-to-low 60s, according to the study. AT&T’s U-verse TV held the lead for subscription TV at 69, followed by Verizon’s Fios at 68 and Dish Network at 67. AT&T’s satellite TV service DirecTV came in at 66, Altice’s Optimum tallied 61, and Charter’s Spectrum came in at 59 to tie with Cox Communications. Frontier Communications and Comcast’s Xfinity came in at 57. Mediacom followed closely at 56. Altice’s Suddenlink tumbles to the bottom of the category at 55.

Customer satisfaction with video-on-demand service slipped to an ACSI score of 67 as viewers continue to turn toward streaming services such as Netflix and Hulu, according to the study. AT&T’s U-verse TV service held the lead a year ago, but this year shared the top spot with Verizon’s Fios at a score of 72. Satellite provider Dish Network dropped to 71 but remained just ahead of DirecTV, unchanged at 70. Frontier Communications debuted in the category with a score of 67, in line with the industry average. Three decliners met at 66: Cox Communications, Altice’s Optimum and Comcast’s Xfinity. Charter’s Spectrum remains unchanged at the bottom of the category with a 64.

Unchanged at a score of 62, ISPs remain at the bottom of the ACSI rankings. Most ISPs are still falling short of providing good service at an affordable price, according to the ACSI release. Verizon’s Fios was stable at the top of the category with an ACSI score of 70, but AT&T Internet closed in at 69. Altice’s Optimum fell to 63 but remained the leader among coaxial providers. Meanwhile, Comcast’s Xfinity inched closer to the industry average at 61. Cox Communications tallied 60, tying Altice’s Suddenlink. Charter’s Spectrum and CenturyLink came in at 59.

‘Blue Man Group’ Launching YouTube Video Documentary

Blue Man Group, the Broadway ensemble that morphed into a nationwide touring production now owned by Cirque du Soleil, is launching its first streaming video series.

The seven-episode documentary — available on YouTube and filmed at the Blue Man Group training studios in New York City — documents six aspiring cast members selected from more than 1,000 applicants, as they embark on an eight-week training course to join the permanent casts of Blue Man Group’s current resident shows and tours.

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“This series … represents the most intimate look into the development of the Blue Man character that we have ever offered to audiences,” Randall Jaynes, artistic director, Blue Man Group and Lead Blue Man Trainer, said in a statement. “We are not just giving a sneak peek into our process, but rather taking Blue Man Group’s theme of audience interaction to a whole new level and embarking on a journey with these trainees as they both succeed and struggle to bring the character to life.”

“What the actors don’t expect is a challenging journey of personal exploration into the most childlike and vulnerable versions of themselves,” Jaynes added.

Following the series finale, Blue Man Group will host a Live Facebook Q&A on June 27 with Jaynes and Blue Man Group casting director Tascha Van Auken, and release additional bonus content, including a highlight reel and ‘Where are They Now?’ segments with the trainees.

New Taylor Swift Single, ‘ME!’ Shatters YouTube, Vevo, Amazon Streaming Video Records

Singer-songwriter Taylor Swift’s newest single release, “ME!” from her yet unnamed seventh album, broke several female streaming video records over the weekend on YouTube, Amazon Music and Vevo.

The single features Brendon Urie of Picnic! At The Disco and Swift.

The 29-year-old performer’s music video generated 65.2 million views in 24 hours on YouTube through April 28 – breaking the 55 million mark set by Ariana Grande’s “Thank-You, Next” video released late last year.

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South Korean boy-band BTS holds the record with 74 million YouTube views for “Boy with Luv,” featuring Halsey, released on April 12.

Amazon tweeted “ME!” broke records for most first-day streams and on-demand voice requests with Alexa software than any other single debut on its music platform.

Vevo, which is operated by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, said the video generated the most views in a single day since the music video platform launched 10 years ago.

Swift’s last album, “Reputation,” sold 4.5 million units worldwide across CD, LP, download, cassette and online streaming formats. The concert tour generated more than $345 million in ticket sales worldwide.

Netflix Rated the Fastest-Growing Brand in 2019

As if it needs more attention, Netflix has been tapped the fastest-growing brand of 2019, according to Brand Finance, a brand valuation consulting company based in New York and Paris.

Based in part on a company’s ability to remain relevant and make an impact on the culture (home entertainment) it’s participating in, Netflix saw its brand value increase 105% over the past year to $21.2 billion.

The report said the subscription streaming video pioneer is set to play the “lead role in home entertainment,” building a disruptive business model as a universally accessible narrowcaster and effectively challenging traditional broadcasting brands and distribution.

“Netflix delivers high-quality and varied programming to anyone with Internet access and a credit card,” Alex Haigh, valuation director at Brand Finance, said in a statement. “The platform has embarked on a disruptive approach to media services and now has incumbents in the market looking over their shoulder.”

While Netflix’s brand keeps growing exponentially, Amazon (including Prime Video) remains the most valuable domestic brand, growing nearly 25% to $187.9 billion valuation.

“This year, Amazon’s brand is worth approximately half of the combined value of the 42 retail brands in the ranking,” Haigh said. “The retail industry is another sector at a crossroads as tech giants and online sellers encroach upon the traditional business model with a completely new proposition.”

With the media industry feeling the effects of tech disruption, another rapidly growing digital media brand is YouTube(up 46% to $37.8 billion) this year jumping 10 spots to 13th nationally.

Like Netflix, YouTube is building a broad platform for video content, in an effort to leverage its brand from merely peer-to-peer video creation and sharing to also include a growing premium and professional video library.

Among traditional media brands, Disney entered the top 10 nationally on the back of its M&A acquisition of 20th Century Fox Film Corp. The brand jumped 40% in value to $45.7 billion.

Tech giants, Apple (2nd, $153.6 billion) and Google (3rd, $142.8 billion) remained entrenched in their positions from last year.

With a 47% increase in brand value to $119.6 billion, Microsoft moved into 4th after the company’s successful turn towards a cloud-centric business.

With all eyes turned to 5G, AT&T dropped down a spot to 5th, after a modest 6% brand value increase over past 12 months to $87 billion.

Aside from calculating brand value, Brand Finance also determined the relative strength of brands using a scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

Though Facebook held onto its 6thspot, its brand strength suffered the second worst decline among the top 100 brands, resulting in a rating downgrade from AAA+ to AAA- after a year of privacy issues that have landed the company in the hot seat.

Behind tech, the largest industry with a combined brand value of over $1 trillion, the retail sector comes in second with $340.5 billion. Eighth-ranked Walmart (up 10% to $67.9 billion) is the nation’s most valuable brick-and-mortar retail brand, as it continues to push the boundaries of its physical store and logistics network.

Home Depot (up 39% to $47.1 billion) jumped from 11th to 9th, while its rival Lowe’s saw its brand value go up 49% to $23.9 billion.

‘Stranger Things’ Ends Four-Week Stay at No. 1 for ‘Umbrella Academy’

Perennial favorite “Stranger Things” regained the No. 1 spot on the digital originals chart the week ended March 23, even though season 3 won’t be released on Netflix until July 4.

But the first trailer for the third season of the acclaimed supernatural horror series did break during the week, and that was enough to more than double demand for the show, according to Parrot Analytics data.

The number of average daily Demand Expressions rose by a whopping 107% to 51.5 million from 24.9 million the prior week, vaulting the series to No. 1 from No. 4 the prior week.

The ascension of “Stranger Things” ended a four-week run at No. 1 for “The Umbrella Academy,” which slipped to No. 2 with a 15.5% decline in average daily Demand Expressions, to 45 million from 53.3 million the previous week.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Demand for DC Universe programs remains strong, with third-ranked “Titans” posting a 14% spike in demand, likely on the back of a casting announcement. Demand for “Doom Patrol” was down a modest 3.7%, but the show still finished the week at No. 6, down a notch from the prior week.  Both shows are expected to return in 2020 with new episodes.

The week’s biggest gainer was Netflix’s “Queer Eye,” with a 191% increase in average daily Demand Expressions due to the March 15 debut of season 3. This led the Netflix reboot of the Bravo reality series to shoot to No. 4 on the digital originals chart the week ended March 23, up from No. 35 the previous week.

Also back in the top 10 are Netflix’s “Arrested Development,” which shot to No. 8 from No. 26 with a 51% spike in demand thanks to the debut of the final eight episodes of season five, and YouTube Premium’s “Coachella” at No. 9 (up from No. 18 the prior week).

YouTube Premium will once again serve as the exclusive live streaming partner for the 2019 Coachella Valley Music and Arts Festival, taking place on two weekends in April in Indio, Calif. Demand for Coachella jumped 29% week-to-week as major acts were announced, with YouTube Music as the exclusive playlist partner. Tickets are also available for purchase directly as part of the comprehensive partnership.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Google Set to Reveal Video Game Streaming Service

As online gaming grows (and disc-based video games decline), tech/media giants such as Google and Apple are eyeing the $100 billion industry for new cloud-based streaming platforms.

Google is reportedly set to disclose a streaming platform March 19 offering high-end games across all platforms, including Android, iPhone, Mac, Chrome, Windows 10 and TVs at the Game Developers Conference in San Francisco. The search behemoth teased a YouTube video about it.

The company, which would enable users to buy games directly from the TV screen or portable media device, will also unveil a gaming controller (and possibly a console) that could be used with a smart TV.

The move comes as the gaming industry – dominated by Sony (PlayStation), Microsoft (Xbox) and Nintendo – grapple with changing consumer habits and distribution revolving around their longstanding gaming consoles.

Google’s service could enable users to play top games without having to buy an expensive console.

“Cloud gaming will enable publishers to broaden their reach even further by potentially taping into new audiences on any device and any screen,” Thomas Husson, analyst with Forrester Research, told CNBC. “Beyond music or video, gaming represents another opportunity to offer recurring streaming revenue for companies in the gaming ecosystem. For cloud platforms like Amazon, Google or Microsoft, it will also become an opportunity to offer cloud storage and services to game publishers, who spend more and more in their IT infrastructure.”

 

 

 

 

 

 

 

Purdue University Bans Netflix, Other Streaming Use in Classrooms

Purdue University has begun banning students from accessing streaming video services such as Netflix, Hulu, Amazon Prime Video and YouTube in classrooms.

The reason: Burgeoning streaming video and music service use during classes had slowed the school’s Wi-Fi speed to a crawl and was distracting students.

What began as an experiment in the fall expanded across the West Lafayette, Ind., campus March 18 as students returned from spring break.

“There’s a finite amount of bandwidth available,” Mark Sonstein, executive director of IT infrastructure at Purdue, told the Chicago Tribune. “If you have people who are streaming a movie, then they are consuming all of the available bandwidth.”

While many high schools and middle schools routinely collect cellphones from students before classes, Purdue reportedly is one of the first universities to erect a tech barrier.

“I heard about the bandwidth problem, but when the solution was implemented, I heard crickets,” said chemical engineering professor Steve Beaudoin.

Indeed, student reaction to the ban has been scant as most aren’t streaming episodes of “True Detective” or “Game of Thrones” during Chem 101, despite sitting in a lecture hall that seats 100.

Nineteen-year-old computer science sophomore Nick Pappas told the Tribune he doesn’t believe SVOD use in classrooms is as common as school officials contend. But he has seen some students engage – especially if they have wireless earbuds.

“People can get away with it so easily,” he said.

“If the bulk of the students participate, either because they agree with the purpose of the program, or because they aren’t inclined to take the steps necessary to circumvent it, then the purpose — freeing up bandwidth for academics — will be achieved,” Sonstein said.

 

 

Twitter Testing ‘Subscription’ Feature

President Trump’s favorite communication platform, Twitter, is reportedly testing a “subscription” option that would enable users to link to threads without commenting or adding a post.

The subscription option is similar to what YouTube and Instagram employ enabling users to keep track of third-party video posts without actively engaging directly or paying for them.

Twitter told DigitalTrends the test is part of the social media platform’s attempt to attract more casual users and entice advertisers.

The social media platform, which recently released an experimental app, Twttr, designed to offer more chat-like features, said it wants to make the service “more conversational.”

Separately, at last week’s SXSW Film Festival in Austin, Texas, Twitter disclosed a new camera for the app affording users easier sharing of videos and photos.