Amazon Doc ‘All In: The Fight for Democracy’ Available Free Again Oct. 29-Nov. 1 on YouTube

Amazon will again stream the Amazon Original movie All in: The Fight for Democracy featuring Stacey Abrams to audiences free.

The free screening will be available on the Prime Video YouTube page.

The documentary was also free for 24 hours on Voter Registration day Sept. 22 outside of the Prime Video paywall.

In anticipation of the 2020 presidential election, All In: The Fight for Democracy examines the often overlooked, yet insidious issue of voter suppression in the United States. The film interweaves personal experiences with current activism and historical insight to expose a problem that has corrupted our democracy from the very beginning. With the perspective and expertise of Abrams, the former minority leader of the Georgia House of Representatives, the documentary offers an insider’s look into laws and barriers to voting that most people don’t even know are threats to their basic rights as citizens of the United States.

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All In: The Fight for Democracy is directed by Oscar-nominated and Emmy-winning filmmaker Liz Garbus and Oscar-nominated and Emmy-winning filmmaker Lisa Cortés, and produced by Garbus, Cortés, Academy Award-winning producer Dan Cogan and Abrams. Amazon Studios acquired worldwide rights to All In: The Fight for Democracy from production company Story Syndicate.

First BlumFest Will Be Celebrated Online Oct. 29 Touting Blumhouse Projects

Blumhouse Productions is mounting the first of what it hopes will be an annual BlumFest Oct. 29 at 10 a.m. PT on its YouTube channel and Facebook page.

The event will feature the stars from the upcoming Blumhouse films Freaky and The Craft: Legacy; talent and filmmakers from other Blumhouse feature films and television series; and several surprise guests in a celebration composed of virtual panels, sneak previews, updates and news announcements.

“This year has sidelined a lot for all of us, but Halloween is a treasured season at Blumhouse, so we conceived BlumFest to celebrate with our fans via a virtual event that will feature exclusive interviews and never-before-seen footage on an upcoming release or two,” Jason Blum, Blumhouse CEO and founder, said in a statement.

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Hosted and moderated by Jacqueline Coley, editor at Rotten Tomatoes, BlumFest 2020 will feature news announcements and virtual panels with the cast and filmmakers from the following Blumhouse projects:

  • Welcome to the Blumhouse — The program features Jennifer Salke, head of Amazon Studios, and Jason Blum in a conversation about the collaboration between Amazon and Blumhouse on the recently launched films, The Lie, Nocturne, Evil Eye and Black Box. Mamoudou Athie from the film Black Box will join the conversation, along with surprise guests. The four films are available to stream on Amazon Prime Video now.
  • The Craft: Legacy — Writer-director Zoe Lister Jones and her film’s coven, stars Cailee Spaeny, Gideon Adlon, Lovie Simone and Zoey Luna, have a chat about continuing the original film cult hit and reveal secrets from the set. The film is set for Oct. 28 (midnight) release on PVOD and electronic sellthrough in North America, with a planned theatrical release in select international countries.
  • Freaky — Writer-director Chris Landon, stars Vince Vaughn and Kathryn Newton, and producer Jason Blum talk about the body-swapping horror comedy that will arrive in theaters on Nov. 13 in the United States and in select international markets.
  • Halloween Kills — Writer-director David Gordon Green, actress Jamie Lee Curtis, franchise producer Malek Akkad from Trancas Films, producer Bill Block from Miramax, and producer Jason Blum convene to talk about the upcoming film’s October 2021 release.
  • “The Good Lord Bird” — Executive producer, writer and star, Ethan Hawke, of the critically acclaimed series, and series executive producer Jason Blum discuss their most recent collaboration, which is currently airing on Showtime.

1.7 Million People Live-Streamed F1 Eifel Grand Prix on YouTube

A record 1.7 million people live-streamed for free on YouTube Germany’s Formula 1 Eifel Grand Prix auto race on Oct. 11. across Germany, Switzerland, Netherlands, Belgium, Norway, Sweden and Denmark. It marked the first time a F1 race had been streamed live on Google-owned YouTube.

F1, which is owned by Liberty Media, attributed the streaming increase in part to viewer interest in British driver Lewis Hamilton equaling Michael Schumacher’s record 91 F1 wins. About 31% of streamers were under the age of 25, while 68% were under 35. More than 33 % streamed on mobile phones, and 30% streamed on smart TVs.

“It’s clear to see that younger fans are more engaged with live streaming than ever before,” Adam Crothers, head of digital media rights at Formula 1, said in a statement.

Crothers said the partnership with YouTube affords viewers unable or unwilling to pay for F1 televised access with a means to engage with the sport. Indeed, F1 drivers for the first time appeared on Google Cameos — the app that enables public figures to record video responses to frequently asked questions in Google searches.

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“It’s incredible to see how far Formula 1 has come on the platform in the past few years and continues to position us as one of the strongest sports brands on YouTube,” Crothers said.

The YouTube F1 channel has has generated 40 million viewers in the past 90 days, with 800 million views this year. The channel is one of the largest on YouTube, with a larger user base than any other sports brand, according to data from Shareablee (Jan 1 to Oct. 12, 2020).

Nielsen Begins Ad-Tracking on YouTube and YouTube TV

Nielsen Oct. 15 announced it would begin tracking YouTube’s streaming TV inventory. Content will be measured through its “Digital Ad Ratings” and “Total Ad Ratings” software to help media buyers and sellers better understand and verify audiences on Google-owned YouTube and YouTube TV apps on connected TVs. CTV refers to any TV that can be connected to the Internet and access content beyond what is available from a pay-TV provider.

More than 100 million people in the U.S. watch YouTube and subscription-based YouTube TV on connected TVs every month, according to Comscore.

Nielsen will now track YouTube beyond computer and mobile devices and expand “Advanced TV” product suite that includes its legacy TV viewership measurement. Nielsen’s first phase of YouTube TV tracking begin in the first half of 2021, and extending to the YouTube app on connected TVs in the U.S. shortly thereafter, ahead of the 2021-22 industry upfronts.

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“As streaming through connected devices surges, measuring the audience is critical as the industry demands a currency grade solution that provides marketers and publishers holistic, cross-platform metrics about advanced TV campaigns,” Scott Brown, GM of audience measurement at Nielsen, said in a statement.

With more than three-quarters of U.S. homes owning one or more connected devices and streaming accounting for 25% of total TV usage, Nielsen contends the value to media marketers and advertisers to account for audiences across all platforms, including connected TV,  has skyrocketed.

The CTV space continues to experience fragmentation as more players launch new services, causing data to be siloed within different platforms, according to Nielsen. The company said YouTube accounts for 20% of all streaming usage in the U.S., and through its tracking software, marketers will have increased confidence in their investments and the ability to better measure the success of their campaigns across platforms.

“Advertisers are asking for third-party measurement partners to provide a complete view of YouTube and YouTube TV audiences, so they can better understand the scale of the audience they’re able to reach through CTV campaigns,” said Debbie Weinstein, VP of global solutions at YouTube.

Amazon Doc ‘All In: The Fight for Democracy’ Available Free Sept. 22

In support of National Voter Registration Day Sept. 22, Prime Video will stream the Amazon Original movie All In: The Fight for Democracy featuring Stacey Abrams to audiences globally, without needing a Prime membership.

The voting rights documentary will be in front of the Prime Video paywall for 24 hours. The film will also be available on Twitch and Twitter.

Also on Sept. 22 Twitter and Twitch will host watch parties. The Twitter watch party will be hosted by Stacey Abrams and Lin-Manuel Miranda starting at 4 p.m. PT at , and the Twitch livestream will be hosted by social influencer Neeko at 11 a.m. PT.

All In: The Fight for Democracy will stream at no cost for 24 hours on Prime Video.

In anticipation of the 2020 presidential election, All In: The Fight for Democracy examines the often overlooked, yet insidious issue of voter suppression in the United States. The film interweaves personal experiences with current activism and historical insight to expose a problem that has corrupted our democracy from the very beginning. With the perspective and expertise of Abrams, the former minority leader of the Georgia House of Representatives, the documentary offers an insider’s look into laws and barriers to voting that most people don’t even know are threats to their basic rights as citizens of the United States.

“Voting is fundamental for our country and democracy, and should be accessible and available to Americans everywhere,” Abrams said in a statement. “All In: The Fight for Democracy will be accessible on multiple platforms in support of voter awareness and registration for all Americans.”

As previously announced, the filmmakers with support from foundations, private funders and Amazon Studios launched #AllInForVoting, a non-partisan social impact campaign aimed at educating and registering first-time voters, mobilizing communities to turn out to vote and training citizens to know their rights and report voter suppression. As part of the impact campaign, the 50 State Ambassador initiative brought together a team of influential actors, artists, musicians, athletes and newsmakers to use their platforms to educate voters and mobilize participation in the upcoming national and regional elections. The Ambassadors include Taraji P. Henson, Connie Britton, Tyler Blackburn, Zooey Deschanel, Don Cheadle, Gabrielle Union, Seth MacFarlane, Padma Lakshmi, Melissa Ethridge, Zach LaVine, Viola Davis and Janelle Monáe.

The impact campaign is in partnership with Stacey Abrams’ Fair Fight Action and other leading civic engagement organizations including: Advancement Project, Alliance for Youth Action, ALL IN Campus Democracy Challenge, All Voting Is Local, Black Voters Matter, BLOC, Campus Voter Project, Community Change, Election Protection, Equality NC, Florida Rights Restoration Coalition, GenEquality, HeadCount, Higher Heights for America, Indivisible, Jewish Women International, Lawyers’ Committee for Civil Rights Under Law, Leadership Conference on Civil and Human Rights, League of Women Voters and National Organization for Women (NOW), LUCHA, Movement Voter Project, National Democratic Redistricting Committee (NDRC), New Virginia Majority, People for the American Way, Rock the Vote, Spread the Vote, Southern Poverty Law Center, Voto Latino Foundation and When We All Vote. Users are encouraged to join the movement by posting with “#AllInForVoting.” More information on activations and programming can be found at AllInForVoting.com.

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All In: The Fight for Democracy is directed by Oscar-nominated and Emmy-winning filmmaker Liz Garbus and Oscar-nominated and Emmy-winning filmmaker Lisa Cortés, and produced by Garbus, Cortés, Academy Award-winning producer Dan Cogan and Abrams. Amazon Studios acquired worldwide rights to All In: The Fight for Democracy from production company Story Syndicate.

‘Cobra Kai’ Top Rising Show, ‘Lucifer’ Again Top Binge on TV Time Charts

YouTube’s “Cobra Kai” was the top rising show, while Netflix’s “Lucifer” was again the top binge on the TV Time charts for the week ended Aug. 30.

Sony Pictures Television-produced “Cobra Kai,” which moved to Netflix from YouTube Premium, is a continuation of the “Karate Kid” franchise that began in 1984 and spawned three sequels and a remake. The show is set 35 years after the All Valley Karate Tournament that saw Daniel LaRusso (Ralph Macchio) defeat Johnny Lawrence (William Zabka), and finds down-on-his-luck Johnny seeking redemption by reopening the infamous Cobra Kai karate dojo. The raises the ire of Daniel, who now runs a successful car dealership but struggles to maintain balance in his life without the guidance of Mr. Miyagi.

Season five of top binge “Lucifer” hit Netflix Aug. 21. The fantasy series follows Lucifer’s exploits on Earth.

Taking the silver on both charts was Netflix’s “Trinkets,” season two of which debuted Aug. 25. It follows three teenage girls who find themselves in the same mandated Shoplifters Anonymous meeting and form an unlikely friendship. The series i​s based on the young adult novel by screenwriter Kirsten “Kiwi” Smith (Legally Blonde, 10 Things I Hate About You, She’s the Man), who serves as creator and executive producer.

“The Umbrella Academy,” the second season of which hit screens July 31, dropped to No. 3 (from No. 2) on the binge chart for the week. The series, based on the comic books of the same name, follows a group of superheroes adopted at birth by a mysterious billionaire who face the end of the world. As season two begins, the time jump scatters the siblings in time in and around Dallas over a three-year period starting in 1960.

Taking the bronze on the rising show chart was Netflix’s anime series “Aggretsuko” from global lifestyle brand Sanrio. Season three debuted Aug. 27. Frustrated with her thankless office job, the 25-year-old red panda copes with her daily struggles by belting out heavy metal karaoke after work. After overcoming lots of challenges in the previous seasons, Retsuko encounters an indie girl group “OTM Girls” and the group’s manager “Hyodo.”

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TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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 Top Binge Shows Week Ended Aug. 30 by Share of Binges:

  1. “Lucifer” (Netflix) — 9.38%
  2. “Trinkets” (Netflix) — 3.64%
  3. “The Umbrella Academy” (Netflix) — 2.44%
  4. “Modern Family” (ABC) — 2.06%
  5. “The Office” U.S. (NBC) — 1.41%
  6. “Friends” (NBC) — 1.38%
  7. “One Piece” (Fuji TV) — 1.23%
  8. “Grey’s Anatomy” (ABC) — 1.22%
  9. “Brooklyn Nine-Nine” (NBC) — 1.02%
  10. “How I Met Your Mother” (CBS) — 0.97%

 

Top “Shows on the Rise” Week Ended Aug. 30 by Rise Ratio:

  1. “Cobra Kai” (YouTube) — 99%
  2. “Trinkets” (Netflix) — 97.1%
  3. “Aggretsuko” (Netflix) — 96.8%
  4. “Big Little Lies” (HBO) — 76.7%
  5. “The Resident” (Fox) — 58.5%
  6. “Hoops” (Netflix) — 54.8%
  7. “Biohackers” (Netflix) — 38%
  8. “Lovecraft Country” (HBO) — 27%
  9. “How to Get Away With Murder” (ABC) — 20.8%
  10. “The Crown” (Netflix) — 20%

Comscore: Five OTT Services Command 80% of Streaming Hours in U.S.

Comscore on July 6 released new data that found five streaming video services (Amazon Prime Video, Disney+, Hulu, Netfli and YouTube) collectively represent more than 80% of all OTT streaming hours in the United States.

Since the report is co-partnered with YouTube, much attention is given to the Google-owned social media platform, including increased (by 13%) household penetration in 2020, and 34% uptick since March 2019.

“We uncovered recent, rapid changes in the industry due to the growth of OTT services, content and devices, as well as the COVID-19 pandemic’s effect on consumer behavior,” Comscore’s Alison Robart and Kim Gardner wrote in a post.

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They wrote that since January, while all streaming services have increased their reach, most of the growth came from services that reached ad-supported households. Overall, ad-supported video-on-demand services have extended their reach at a faster pace than non-ad-supported services (+9% growth in reach vs. +5%, respectively, between January and April).

“This is good news for advertisers, as it means their content is getting in front of more viewers,” Robart and Gardner wrote.

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While traditional devices such as desktops/laptops, phones and tablets have the largest reach across U.S. wireless households, Internet-connected TVs reached more than 70% of domestic households.

In addition to the growing reach of connected TVs, the amount of time spent watching content has increased as well. Time spent on YouTube increased 22% for total hours streamed (March 2019 vs. March 2020).

Notably, with audiences home more than ever, ComScore found that more than 60% of signed-in viewers of YouTube on TV watched a videos featuring titles that contain “Home Workout” (+340%), “Cooking/Recipes” (+45%), and “Meditation Videos” (+45%) and “Self-Care” (up +100%).

 

YouTube TV Hikes Membership Price

YouTube TV has raised its membership price to $64.99.

The new price takes effect June 30 for new members, with existing subscribers seeing the change reflected in their subsequent billing cycle on or after July 30, according to the official YouTube blog.

“We don’t take these decisions lightly, and realize how hard this is for our members,” read the blog. “That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. It’s all included in the base cost of YouTube TV, with no contract and no hidden fees.”

The blog noted the addition of new features to the service and new content from such sources as PBS, Discovery Network, and ViacomCBS, including eight channels, BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1, launching June 30.

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“That means you can follow the biggest stories in news, politics and pop culture with ‘The Daily Show with Trevor Noah’; catch up with Catelynn, Cheyenne, Maci, Mackenzie and Amber on ‘Teen Mom OG’; join the search for America’s next drag superstar with ‘RuPaul’s Drag Race’; go on an adventure with ‘SpongeBob SquarePants’; and follow the fictional lives of the Dutton family on the new season of ‘Yellowstone,’” the blog noted.

YouTube TV is among the virtual MVPD services aiming to re-create the offerings of traditional pay-TV.

Kids YouTube Channel CoComelon Available on Roku Channel

Kids YouTube channel CoComelon is now available on The Roku Channel, Roku and Treasure Studio announced.

The channel offers a selection of children’s songs and videos that help preschoolers learn letters, numbers, animal sounds, colors and more. Available through the Kids & Family experience on The Roku Channel, the launch marks the first time CoComelon programming will be available outside of YouTube.

“At CoComelon, we’re driven by being able to engage families with entertaining and educational content that makes universally relatable preschool moments fun,” Jay Jeon, creator/founder of Treasure Studio, said in a statement. “We are thrilled to launch with Roku today to make our popular programming available to Roku fans everywhere. Roku shares our deep commitment to creating positive content environments for children and brings a unique ability to engage and promote programming to audiences especially within The Roku Channel. This partnership is an important component of our strategy to be everywhere our audience is today.”

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“CoComelon is beloved by tens of millions of children around the world and is a natural fit for our growing selection of content available to the millions of families who are increasingly turning to The Roku Channel every day for both entertainment and educational content,” Rob Holmes, Roku VP of programming and engagement, said in a statement. “CoComelon joins a robust line-up of children’s programming within our Kids & Family experience and we could not be more excited to welcome their incredible streaming content to The Roku Channel.”

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CoComelon videos include “Bath Song,” “Yes, Yes Vegetables,” “Baa Baa Black Sheep,” “Wheels on the Bus,” and “Baby Shark Submarine,” which have amassed billions of views.

Kids & Family on The Roku Channel, which launched last fall, offers more than 20,000 TV episodes and movies.

YouTube Ups Q1 Revenue by $1 Billion

Google-owned YouTube continues to reign as the Internet’s top over-the-top video platform, generating more than $4 billion in first-quarter (ended March 31) ad-revenue. The tally topped the previous-year period that generated more than $3 billion.

YouTube revenue does not include the brand’s $50 monthly online TV platform, YouTube TV.

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Overall, Google parent Alphabet reported revenue of more than $41.15 billion, compared with revenue of $36.33 billion in the previous-year period.

Regardless, CFO Ruth Porat cautioned that while the company’s performance was strong during the first two months of the quarter, March experienced a significant slowdown in ad revenue due in large part to COVID-19 pandemic.

“We are sharpening our focus on executing more efficiently, while continuing to invest in our long-term opportunities,” Porat said in an April 28 statement.

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