Michelle Slavich has been named EVP, global publicity and strategy, Warner Bros. Pictures.
In her new role, Slavich will oversee domestic and international publicity and work with her teams to develop global publicity strategies on all releases from Warner Bros. Pictures and New Line Cinema across media outlets and platforms worldwide. She’ll also work closely with the marketing group’s senior management team on PR campaign design and strategy for both individual film titles and key franchises. Slavich will report to Blair Rich, president, worldwide marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment.
“Michelle is a well-respected publicity executive with an impressive track record of leadership, innovation and strategic vision,” said Rich in a statement. “As we tackle the constantly evolving landscape of film publicity, she’s a great choice to lead the team and further our already-excellent publicity teams in supporting our world-class films and filmmakers.”
Slavich joins Warner from Google, where she most recently served as head of entertainment communications for YouTube, overseeing the platform’s entertainment and music PR initiatives, as well as corporate and creator communications. She was with Google more than five years, and in the last two years, her team launched more than 50 publicity campaigns for the company’s YouTube Original series and movies. Slavich was also responsible for the PR launch campaigns for the company’s subscription services YouTube TV and YouTube Red.
Before that, Slavich served as VP of publicity at Universal Studios Home Entertainment (USHE), overseeing publicity, promotions and events for NBC Universal film and TV releases. In this role, Slavich supervised more than 200 publicity campaigns for Universal Pictures, Focus Features & NBC.
Prior to USHE, Slavich held positions at Rogers & Associates and PeopleSupport Inc., as well as in theatrical publicity at DreamWorks/Amblin Entertainment. She began her career as a publicity assistant at the Shoah Foundation, Steven Spielberg’s nonprofit organization dedicated to the recording of Holocaust survivor testimonies for educational use.
The 1984 box office hit The Karate Kid will have a one-day theatrical screening April 25 in 700 theaters nationwide to promote upcoming YouTube Red Original series “Cobra Kai.”
The new series from Sony Pictures Television debuts at the Tribeca Film Festival April 24 and begins streaming May 2 on YouTube Red.
A commercial success, the original movie spawned a franchise of memorabilia, three sequels, a television series, and a 2010 remake featuring Jaden Smith and Jackie Chan.
Ralph Macchio, who played young high schooler Daniel Russo in the original Karate Kid (along with the late Pat Morita and William Zabka), returns as a family man operating a string of car dealerships. His life become intertwined with high school adversary Johnny Lawrence (Zabka), who seeks redemption reopening the famous Cobra Kai karate dojo.
“A beloved American classic, The Karate Kid film continues to be one of the most searched entertainment properties on YouTube,” Susanne Daniels, global head of original content at YouTube, said in a statement. “We’re thrilled to recreate the world inside the dojo in this exciting new YouTube Red Original Series, featuring iconic cast members from the original film.”
Tickets for “Cobra Kai: Premiere Feat. The Karate Kid” can be purchased beginning Friday, March 23, at www.FathomEvents.com or participating theater box offices.
Google’s subscription streaming video service YouTube Red is expanding service to 100 countries – three years after launching in 2015, YouTube CEO Susan Wojcicki told a technology confab.
The $9.99 service is currently available in Australia, Mexico, New Zealand and South Korea, in addition to the U.S.
Speaking Feb. 12 at Recode’s Code Media confab in Huntington Beach, Calif., Wojcicki reiterated the video service – unlike Netflix, Amazon Prime Video and Hulu – is targeting music subscribers. Last year, the service inked license deals with Universal Music Group and Sony Music Entertainment.
“YouTube Red is a service that is really a music service,” Wojcicki said. “We have an amazing collection of music. We have all these music videos. And then on top of that it has the ability to watch all of YouTube ads free, with the background and offline services. And on top of that we’ve actually been doing a number of YouTube Originals.”
Original programs include “Ryan Hansen Solves Crimes on Television,” “Step Up: High Water: Season 1,” “Ultimate Expedition: Season 1,” and “Foursome,” among others.
“Now that we’ve finished all of our music deals, we’re actually going to be expanding to a large number of countries,” Wojcicki said, adding the service would roll out to 100 countries.