YouTube Premium Projected to Reach 23.6 Million Subs This Year

YouTube Premium (formerly YouTube Red), an $11.99 subscription streaming service offering movies, TV shows and music, is projected to reach 23.6 million subscribers worldwide this year, according to new data from eMarketer. That’s up 18% from 20 million subs in 2020.

The research firm contends 67% (13.4 million) of YouTube Premium subs in 2020 came from the United States. The subscriber share is down slightly due to international expansion. Overall, the U.S. reportedly made up 48% of YouTube’s $19.7 billion in 2020 global revenue.

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While 2020 saw a high growth rate of 34.6% over 2019 (14.8 million), growth will slow to single digits in the years to come, according to eMarketer.

‘Cobra Kai’ Top Rising Show, ‘Lucifer’ Again Top Binge on TV Time Charts

YouTube’s “Cobra Kai” was the top rising show, while Netflix’s “Lucifer” was again the top binge on the TV Time charts for the week ended Aug. 30.

Sony Pictures Television-produced “Cobra Kai,” which moved to Netflix from YouTube Premium, is a continuation of the “Karate Kid” franchise that began in 1984 and spawned three sequels and a remake. The show is set 35 years after the All Valley Karate Tournament that saw Daniel LaRusso (Ralph Macchio) defeat Johnny Lawrence (William Zabka), and finds down-on-his-luck Johnny seeking redemption by reopening the infamous Cobra Kai karate dojo. The raises the ire of Daniel, who now runs a successful car dealership but struggles to maintain balance in his life without the guidance of Mr. Miyagi.

Season five of top binge “Lucifer” hit Netflix Aug. 21. The fantasy series follows Lucifer’s exploits on Earth.

Taking the silver on both charts was Netflix’s “Trinkets,” season two of which debuted Aug. 25. It follows three teenage girls who find themselves in the same mandated Shoplifters Anonymous meeting and form an unlikely friendship. The series i​s based on the young adult novel by screenwriter Kirsten “Kiwi” Smith (Legally Blonde, 10 Things I Hate About You, She’s the Man), who serves as creator and executive producer.

“The Umbrella Academy,” the second season of which hit screens July 31, dropped to No. 3 (from No. 2) on the binge chart for the week. The series, based on the comic books of the same name, follows a group of superheroes adopted at birth by a mysterious billionaire who face the end of the world. As season two begins, the time jump scatters the siblings in time in and around Dallas over a three-year period starting in 1960.

Taking the bronze on the rising show chart was Netflix’s anime series “Aggretsuko” from global lifestyle brand Sanrio. Season three debuted Aug. 27. Frustrated with her thankless office job, the 25-year-old red panda copes with her daily struggles by belting out heavy metal karaoke after work. After overcoming lots of challenges in the previous seasons, Retsuko encounters an indie girl group “OTM Girls” and the group’s manager “Hyodo.”

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TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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 Top Binge Shows Week Ended Aug. 30 by Share of Binges:

  1. “Lucifer” (Netflix) — 9.38%
  2. “Trinkets” (Netflix) — 3.64%
  3. “The Umbrella Academy” (Netflix) — 2.44%
  4. “Modern Family” (ABC) — 2.06%
  5. “The Office” U.S. (NBC) — 1.41%
  6. “Friends” (NBC) — 1.38%
  7. “One Piece” (Fuji TV) — 1.23%
  8. “Grey’s Anatomy” (ABC) — 1.22%
  9. “Brooklyn Nine-Nine” (NBC) — 1.02%
  10. “How I Met Your Mother” (CBS) — 0.97%

 

Top “Shows on the Rise” Week Ended Aug. 30 by Rise Ratio:

  1. “Cobra Kai” (YouTube) — 99%
  2. “Trinkets” (Netflix) — 97.1%
  3. “Aggretsuko” (Netflix) — 96.8%
  4. “Big Little Lies” (HBO) — 76.7%
  5. “The Resident” (Fox) — 58.5%
  6. “Hoops” (Netflix) — 54.8%
  7. “Biohackers” (Netflix) — 38%
  8. “Lovecraft Country” (HBO) — 27%
  9. “How to Get Away With Murder” (ABC) — 20.8%
  10. “The Crown” (Netflix) — 20%

‘Cobra Kai’ Moving to Netflix

The Karate Kid sequel series “Cobra Kai” has found a new home in Netflix, which will present the third season of the digital original show. The first two seasons, which were presented in 2018 and 2019 by the YouTube Premium streaming service, also will be available on Netflix later this year.

The show, produced by Sony Pictures Television, is a continuation of the “Karate Kid” franchise that began in 1984 and spawned three sequels and a remake. The show is set 35 years after the All Valley Karate Tournament that saw Daniel LaRusso (Ralph Macchio) defeat Johnny Lawrence (William Zabka), and finds down-on-his-luck Johnny seeking redemption by reopening the infamous Cobra Kai karate dojo. The raises the ire of Daniel, who now runs a successful car dealership but struggles to maintain balance in his life without the guidance of Mr. Miyagi.

Their conflict carries over into a new generation of students, including Daniel’s teenage daughter and Johnny’s estranged teenage son. Further complicating events is the return of Johnny’s former sensei, John Kreese (Martin Kove), who seeks to restore Cobra Kai to its former glory just as Johnny begins to regret the dojo’s ruthless legacy of victory at all costs.

“The appeal of the ‘Karate Kid’ saga is timeless, and ‘Cobra Kai’ picks up right where it left off without missing a beat. The rivalry between Daniel and Johnny is one for the ages, and the show has a ton of heart and is a lot of fun,” Brian Wright, VP of original series at Netflix, said in a statement. “We can’t wait to introduce a new generation of fans to Cobra Kai and are thrilled to be its new home around the world.”

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“Cobra Kai” is written and executive produced by Josh Heald, Jon Hurwitz, and Hayden Schlossberg via their production company, Counterbalance Entertainment.

“Making Cobra Kai has been a dream come true for us since day one,” Heald, Hurwitz and Schlossberg said in a statement. “We are thankful for the tireless dedication of Jeff Frost, Chris Parnell, Jason Clodfelter, Karen Tatevosian, and all our partners at Sony for finding us a new home where we can not only continue the series, but also explore opportunities to further expand the ‘Karate Kid’ universe. We are beyond excited to join our new partners at Netflix and look forward to the show reaching the massive global audience who loves this franchise as much as we do.”

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The first two seasons of the show are also available on DVD from Sony Pictures Home Entertainment.

‘Stranger Things’ Spends 14th Week Atop Parrot Analytics’ TV Demand Charts

Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended Sept. 28, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the 14th straight week.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

For the week, “Stranger Things” registered 89.3 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 1.1% in expressions compared with the previous week.

DC Universe’s “Titans” held onto the No. 2 spot on the digital originals chart, with expressions down 4.2% to 50.7 million. The show is in the midst of its second season.

Netflix’s “The Dark Crystal: Age of Resistance” rose a spot to No. 3, with expressions down 7.2% to 37.8 million.

The Netflix series “13 Reasons Why” dropped a spot to No. 4, with expressions down 20.7% to 35.3 million.

Amazon Prime Video’s “The Boys” held onto the No. 5 spot, with expressions dropping 4.5% to 33.3 million.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ Remains Most Popular TV Show on Parrot Analytics’ Demand Charts

Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 13, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the third straight week.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

In the week following its July 4 third-season premiere, demand for “Stranger Things” more than doubled to 336 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 112% in expressions compared with the previous week.

Hulu’s “The Handmaid’s Tale” held onto the No. 2 spot on the digital originals chart, though its demand expressions dropped 4% to 35.9 million.

DC Universe’s “Titans” moved up a spot to No. 3 with 33.6 million expressions, up 1.75%, fueled a bit by online news of details for the upcoming second season. The first season arrives on Blu-ray July 16.

Netflix’s “Lucifer” moved up to the No. 4 spot. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 8% in expressions to 29.1 million.

Rounding out the top five on the digital originals chart was Netflix’s German-language series “Dark,” with 28.4 million expressions, up 11.5% from the previous week, when it was No. 7.

The biggest rise in the digital original chart for the week was Amazon Prime Video’s “Good Omens,” which jumped from No. 17 to No. 7 with 25.8 million expressions, up 42.4% from the previous week.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ Tops All TV Shows on Parrot Analytics’ Demand Charts

With days to go before the July 4 premiere of its third season, Netflix’s “Stranger Things” not only topped Parrot Analytics’ digital originals rankings the week ended June 29, but also the data firm’s overall list of TV series from any platform, including broadcast and cable.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Stranger Things” grabbed 94 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 11.9% in expressions compared with the previous week, when it returned to the top spot following the release of its final season-three trailer.

It also passed “Game of Thrones” to take over the top spot among all TV shows. The HBO fantasy series had been the top overall series all year, but has been declining since its final episode aired in mid-May. It was the No. 2 overall show for the week with 91.6 million expressions.

Netflix’s “Black Mirror” remained in the No. 2 spot on the digital originals chart with 38 million expressions, down 23% from a week earlier.

Hulu’s “The Handmaid’s Tale” jumped up a spot to No. 3, though its demand expressions dropped 8% to 37.9 million.

Netflix’s “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay, slipped to No. 4, its Demand Expressions dropping 16.6% to 34.9 million.

Rounding out the top five on the digital originals chart was Netflix’s “Lucifer,” maintaining the No. 5 spot from the previous week. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 13.9% in expressions to 34.2 million.

Netflix’s German-language series “Dark” moved  into the top 10 at No. 10, with 24.4 million expressions following the June 21 premiere of its second season. That’s a 64.7% increase over the previous week, when it was No. 23.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Lucifer’ Returns to Take Top Spot on Parrot Analytics Digital Originals Chart

The fourth season of “Lucifer” bowed on Netflix May 8, propelling the supernatural series to No. 1 on Parrot Analytics’ digital originals rankings the week ended May 11, the first time the show has appeared on the chart.

“Lucifer,” adapted from the DC Comics Sandman comic book, was canceled by the Fox network a year ago and subsequently picked up by Netflix, making it eligible for digital originals tracking with the debut of the new season, which registered 49 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. According to Parrot, “Lucifer” grew 57.8% in expressions, from 31 million, compared with the previous week.

YouTube Premium’s “Cobra Kai,” a sequel to 1984’s The Karate Kid, dropped to No. 2 after two weeks in the top spot, registering 41.4 million expressions, down 16% from the previous week.

DC Universe’s “Doom Patrol” held onto the No. 3 spot with 31.2 million expressions, up 2.4% from a week earlier.

Another DC Universe series, “Titans,” remained at No. 4 with 29.9 million expressions, down slightly from the previous week.

Netflix’s “Stranger Things” jumped to No. 5 for the week with 28.2 million expressions, up 7% from the previous week, when it ranked eighth.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

By comparison, the biggest TV show of any kind for the week was HBO’s “Game of Thrones,” currently in its final season, which drew 607 million expressions.

“Lucifer” was the No. 6 overall show in expressions for the week, rising from No. 27 a week before.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Cobra Kai’ Still Kicking Atop Parrot Analytics Digital Originals Chart

The second season of “Cobra Kai” held onto the top spot on Parrot Analytics’ digital originals chart for a second consecutive week the week ended May 4.

The show, a sequel to 1984’s The Karate Kid, registering 49.4 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 20% from the previous week, when it returned to No. 1 following the debut of its second season on YouTube Premium.

Hulu’s true-crime drama “The Act” held the No. 2 spot with 31.6 million expressions, down 19.5% from the previous week.

DC Universe’s “Doom Patrol” rose to No. 3 with 30.4 million expressions, up less than 1% from a week earlier, when it was No. 6.

Another DC Universe series, “Titans,” rose a spot to No. 4 with 30.1 million expressions, down 3% from the previous week.

Netflix’s “Chilling Adventures of Sabrina” slipped to No. 5 for the week with a 24% decline in expressions to 27.5 million.

The biggest jump in the week was Hulu’s “The Handmaid’s Tale,” which rose from No. 15 to No. 7 with 26.9 million expressions, up 53% thanks to the debut of a full trailer for its third season, which arrives June 5.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

By comparison, the biggest TV show of any kind for the week was HBO’s “Game of Thrones,” currently in its final season, which drew 603 million expressions.

And the syndicated game show “Jeopardy” continues to enjoy a bounce thanks to 22-day champion James Holzhauer, who has set several of the show’s records en route to nearly $1.7 million in winnings. “Jeopardy” was No. 9 on the overall show list with 47.8 million expressions. Holzhauer will be absent for the next two weeks, returning May 20, as the show presents its annual teachers tournament.

“Cobra Kai” was the No. 6 overall show in expressions for the week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Cobra Kai’ Takes Over No. 1 on Parrot Analytics Digital Originals Chart

The premiere of the second season of “Cobra Kai” helped push the show back into the top spot on Parrot Analytics’ digital originals chart for the week ended April 27.

All 10 episodes of the season bowed April 24 on YouTube Premium, leading to the show registering 41.2 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 40% from the previous week, when it was No. 6 on the chart. The series is a sequel to 1984’s The Karate Kid, following the adult lives of the film’s teenage characters as they introduce a new generation to martial arts.

The previous week’s top title, Hulu’s true-crime drama “The Act,” dropped to No. 2 with 39.3 million expressions, down 9.5%.

The CBS All Access series “Star Trek: Discovery” held onto the No. 3 spot with 36.4 million expressions, up 9.6%.

Netflix’s “Chilling Adventures of Sabrina” slipped to No. 4 for the week with a 15% decline in expressions to 36.1 million.

Rounding out the top five was DC Universe’s “Titans,” down one spot from the previous week with 31 million expressions, a 1.8% drop.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

By comparison, the biggest TV show of any kind for the week was HBO’s “Game of Thrones,” currently in its final season, which drew 482 million expressions.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Report: OTT Video Platforms Upping Original Content to Bridge Netflix Divide

With Netflix reportedly spending upwards of $13 billion on original content in 2018, over-the-top video competitors Amazon Prime Video, Facebook, Apple and Google-owned YouTube are ratcheting up their content spend in an effort to remain competitive.

Netflix has greenlighted more than 250 original titles – double the output from two years ago as Disney begins to pull original movies from the service for its own OTT ventures, according to Ampere Analysis.

The London-based research firm said Apple, YouTube Premium (formerly You Tube Red) and Facebook have greenlighted 65 combined original productions, with YouTube slating 50 original shows by the end of 2019.

Upstart OTT video services from Disney, Britbox and WarnerMedia’s DC Universe have disclosed original content forays – including 19 titles from Disney that include spin-offs High School Musical and Monsters Inc.

AMC Networks’ Acorn TV and rival BritBox are in a race to stream original British fare to American viewers. Acorn TV just announced a new co-production for “Blood,” a six-part thriller. Other titles include Agatha Christie’s “The Witness for the Prosecution,” “Love, Lies & Records,” and “Striking Out.” It also has exclusive rights to season two of “Jack Irish.”

In April, the company also acquired exclusive digital and home video rights from DCD Rights for Season 2 of the critically-acclaimed mystery series “Jack Irish.”

BritBox, the OTT video service from BBC Studios and ITV, is developing “Dark Heart,” “Three Girls,” “Bancroft,” daytime drama, “Shakespeare & Hathaway,” “Hold the Sunset,” and “The Bletchley Circle: San Francisco.”

Sony Crackle, the ad-supported OTT video service, original content includes comedy “Accident Park,” and dramas “The Butcher,” “CAPO,” “The Row,” “RPM,” “The Transplant,” and “Tribes,” among others.

“With so much new content being produced across a range of subscription services, [Apple, Facebook, YouTube] are under increasing pressure to create content that not only attracts new audiences but also prevents existing consumers from churning,” analyst Richard Cooper said in a statement.

Specifically, Cooper said OTT players are increasingly opting for niche titles in an effort to differentiate themselves across different genres. Indeed, comedy is the most greenlighted genre, followed by science fiction.

Apple TV’s high-profile content includes a reboot of Steven Spielberg’s 1980s anthology series “Amazing Stories,” in addition to “Are You Sleeping,” Oscar-winner Octavia Spencer and Aaron Paul (“Breaking Bad”); psychological thriller “Calls”; musical comedy “Central Park,” and “Dickinson,” starring Oscar-winner Hailee Steinfeld.

Ampere said Amazon is focusing on drama for 29% of its originals compared to 17% for Netflix. It said YouTube and Facebook have upped scripted content, with YouTube focusing on youth-orientated comedy.

“They are shying away from reality content with just 6% of new commissions compared to 32% of their current catalog,” Cooper said.