Liverpool FC, the United Kingdom Premier League soccer mainstay, has become the first professional sports team in the world to use the YouTube Membership video platform to further engage fans through video content.
The soccer team’s YouTube channel with 3.4 million subscribers streamed more than 1 billion minutes of content in 2019. Now through YouTube Membership, fans paying from 99 pence monthly can access enhanced video, including four additional weekly shows, live match reactions and behind-the-scenes footage.
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“YouTube is the biggest global online video community and is an incredibly important channel for us, as we find that a large percentage of our social followers interact with us here on this platform,” Drew Crisp, SVP, digital, media and marketing, Liverpool FC, said in a statement.
The team, like many others, has used its YouTube Channel over the years to showcase content featuring players, manager and fans, reaching supporters around the world. Access to YouTube Membership requires a minimum of 100,000 YouTube channel subscribers.
“We understand just how important content like this is to our supporters to help them relive their favorite moments and get closer to their team wherever they live in the world,” Crisp said. “With the YouTube Memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”
Tomos Grace, head of sport for YouTube, Europe, Middle East and Africa, said the Membership channel represents a new opportunity for sports organizations to reach a global audience.
“Liverpool FC, with its large fan base, is well positioned for success by providing fans even more of the content they love most,” Grace said.
The channel can be reached here.