Nielsen: Netflix’s ‘You’ Tops Weekly (Oct. 31) Streaming Chart, Despite Shedding 42% Viewing Time

The Netflix original show “You” again led all series and movies streamed across U.S. household televisions for the week ended Oct. 31, according to new data from Nielsen. Starring Penn Badgley as a dangerously charming obsessive young man, who goes to extreme measures to insert himself into the lives of those he fixates on, “You” generated more than 1.5 billion minutes streamed across 30 episodes. That was down 42% from almost 2.8 billion minutes streamed in the week ended Oct. 24.

Regardless, the three-season series held off Netflix’s surging “Locke & Key” with 1.06 billion minutes, as well as enduring South Korean social phenomenon “Squid Game” with 1.02 billion minutes.

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The Disney+ movie Hocus Pocus topped all streamed movies with 471 million minutes, while licensed children’s series “Cocomelon” led all acquired shows with 807 million minutes across 15 episodes.

“‘Cocomelon’ is really interesting, because it splits viewing between ages 2-11 and 18-35 across multicultural lines,” Brian Fuhrer, SVP of product strategy, said on a podcast.

Fuhrer said the audience breakdown, which included 40% Hispanic and 25% black, mirrored the viewing audience for Netflix’s “Maya and the Three,” which tracked 481 million minutes across nine episodes.

*Squid game includes viewing to English and Korean versions.
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

 

Original Shows:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed
(Millions)

1 Netflix You 30 1,551
2 Netflix Locke & Key 20 1,068
3 Netflix Squid Game 9 1,020
4 Netflix Maid (2021) 10 718
5 Netflix Maya And The Three 9 481
6 Netflix The Great British Baking Show 71 444
7 Netflix Inside Job 10 277
8 Apple TV+ Ted Lasso 22 275
9 Netflix Midnight Mass 7 268
10 Netflix Gabby’s Dollhouse 25 241

Licensed Shows:

Rank
 

SVOD Provider

 

Program Name

 

Number of Episodes

 

Minutes Streamed
(Millions)

1 Netflix Cocomelon 15 807
2 Netflix Shameless 134 624
3 Netflix Seinfeld 166 587
4 Netflix Criminal Minds 317 549
5 Netflix The Blacklist 169 539
6 Netflix In The Dark 39 538
7 Netflix NCIS 353 527
8 Netflix Greys Anatomy 379 427
9 Netflix Riverdale 96 394
10 Netflix Legacies 48 389

Movies:

 

Rank

 

SVOD Provider

 

Program Name

 

Number

 

Minutes Streamed
(Millions)

1 Disney+ Hocus Pocus 1 471
2 Netflix King Arthur: Legend of the Sword 1 324
3 Disney+ Tim Burton’s The Nightmare Before Christmas 1 309
4 Netflix Army of Thieves 1 294
5 Netflix Hypnotic (2021) 1 239
6 Disney+ Coco 1 196
7 Disney+ Black Widow 1 170
8 Netflix Night Teeth (2021) 1 164
9 Disney+ Moana 1 126
10 Disney+ Luca (2021) 1 121

Netflix’s ‘You’ Holds Top Spot on Parrot’s Digital Originals Chart for Third Week

Netflix’s “You” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Nov. 5, it’s third consecutive week in the top spot. The thriller about a serial killer who falls in love had 39.4 times the demand of an average series after a 20.3% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “You” was No. 8 on Parrot’s List of all TV shows.

The Disney+ “Star Wars” series “The Mandalorian” rose four spots to No. 2 on the digital originals chart, likely boosted by the recent trailer for spinoff series “The Book of Boba Fett,” which begins Dec. 29. It had a 16% jump in demand expressions to give it 36.5 times the demand of an average series. “The Mandalorian” was No. 10 on the list of overall TV shows.

Netflix’s perennially popular “Stranger Things” rose two spots to No. 3 on the originals chart. The series had a 3% rise in demand expressions to give it 35.8 times the demand of an average show. Netflix recently released another trailer for the fourth season of the show in addition to announcing episode titles and a summer 2022 release window.

HBO Max’s “Titans” dropped two spots to No. 4 on the digital originals chart. The superhero series had an 12.7% dip in demand expressions to give it 35.7 times the demand of an average show.

The Emmy-winning Apple TV+ soccer comedy “Ted Lasso” slid a spot to No. 5. The series had 35.6 times the demand of an average show and an 0.4% drop in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 67.4 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

Netflix’s ‘You’ Remains No. 1 on Parrot’s Digital Originals Chart

Netflix’s “You” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Oct. 29. The thriller about a serial killer who falls in love had 50 times the demand of an average series after a 9.6% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “You” was No. 4 on Parrot’s List of all TV shows.

HBO Max’s “Titans” remained No. 2 on the digital originals chart. The superhero series had an 11.9% dip in demand expressions to give it 41.2 times the demand of an average show. “Titans” was No. 6 on Parrot’s list of all TV shows.

Netflix’s South Korean import “Squid Game” stayed No. 3 on the digital originals chart. The survival drama had 36.6 times the average series demand but dropped 8.2% in demand expressions. “Squid Game” was No. 10 on Parrot’s list of all TV shows.

The Emmy-winning Apple TV+ soccer comedy “Ted Lasso” rose a spot to No. 4. The series had 36.1 times the demand of an average show and an 2.4% drop in demand expressions.

Netflix’s perennially popular “Stranger Things” slid to No. 5 on the originals chart. The series had an 11.9% drop in demand expressions to give it 35.1 times the demand of an average show.

The only digital originals in the top 10 to experience a growth in demand expressions during the week were Disney+ “Star Wars” series “The Mandalorian” and “Star Wars: The Clone Wars,” both of which won trophies at the Oct. 26 Saturn Awards, which honor sci-fi, fantasy and horror entertainment.

“Mandalorian,” which won “Best Television Presentation,” had a 3.6% rise in demand expressions to take No. 6 on the digital originals chart. “Clone Wars,” which won “Best Animated Series,” had a 13.6% rise in demand expressions to move it up eight spots to No. 10.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.5 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

Netflix’s ‘You’ Moves Up to No. 1 on Parrot’s Digital Originals Chart

Netflix’s “You” jumped to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Oct. 22. The show’s third season was released Oct. 15. The show climbed six spots from the previous week. It had 56 times the demand of an average series after a 103.2% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “You” was No. 3 on Parrot’s List of all TV shows.

HBO Max’s “Titans” remained No. 2 on the digital originals chart as its third season concluded Oct. 21. The superhero series had a 13.3% rise in demand expressions to give it 47.5 times the demand of an average show. “Titans” was No. 5 on Parrot’s list of all TV shows.

Netflix’s South Korean import “Squid Game” stayed No. 3 on the digital originals chart. The survival drama had 40.5 times the average series demand but dropped 2.7% in demand expressions. “Squid Game” was No. 9 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” remained No. 4 on the originals chart. The series had a 2.9% rise in demand expressions to give it 40.4 times the demand of an average show. “Stranger Things” was No. 10 on Parrot’s list of all TV shows.

The Emmy-winning Apple TV+ comedy “Ted Lasso,” which had been the top digital original the previous week, dropped to No. 5 now that its second season is over. The series had 37.5 times the demand of an average show and an 11.5% drop in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 74.3 times average demand.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

DC Universe Tops Digital Originals Chart with ‘Titans,’ ‘Young Justice’

Two DC Universal series captured the No. 1 and No. 2 spots on the digital originals chart the week ended Jan. 19, according to Parrot Analytics.

“Titans” topped the chart despite a minor decline in demand, while “Young Justice” rose to No. 2 from No. 4 with a 6% gain in Demand Expressions, a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Netflix’s “Stranger Things,” the prior week’s top digital original, slipped to No. 3 after an 18.6% drop in demand.

Fueled by an 18% increase in demand, Netflix’s modern thriller “You” rose to No. 4 from No. 8 the prior week. The show was singled out as a success by Netflix in its latest quarterly earnings report, triggering numerous media reports – including a story in the Washington Post with the headline, “’You’ was ignored on Lifetime. Then it blew up on Netflix.”

“You” launched last September on the linear Lifetime network. In December it was announced that “You” would move to Netflix as a “Netflix Original,” ahead of the premiere Season 2.

Rounding out the top five on the digital originals chart was CBS All Access‘s “Star Trek: Discovery,” which during the week that ended Jan. 19 attracted a daily average of 24.8 million Demand Expressions, 26.2% more than in the prior week.

The biggest gainer on a percentage basis was “Marvel’s The Punisher,” which returned to the top 10, at No. 8 (from No. 15 the previous week) with a 29.2% spike in demand.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.