Cinedigm Aug. 10 announced that The Bob Ross Channel has launched on the Xumo streaming television service. The channel will be available as a free ad-supported linear channel. In addition, the complete catalog of Bob Ross’ television series will also be available on AVOD.
With the launch on Xumo, The Bob Ross Channel will now be directly available in 45 million households across the nation via a multi-screen distribution network of smart TVs, mobile, Web and streaming devices. In addition to The Bob Ross Channel, Xumo carries six other channels from Cinedigm’s channel portfolio, including CONtv, Docurama, Dove Channel, Bambu, Combat Go and Comedy Dynamics.
“With this launch on Xumo, our hope is to further grow his audience by reaching those viewers who have ‘cut the cord’ and seek high-quality entertainment on the leading video streaming platforms,” Tony Huidor, Cinedigm GM of digital networks, said in a statement.
The Bob Ross Channel showcases memorable moments and paintings from the long-running public television series, featuring about 380 classic episodes. As part of Cinedigm’s agreement with Bob Ross Inc., the home entertainment distributor has produced and distributes special messages of support for public television on the channel, as well as spots highlighting official Ross painting products, and Ross certified instructors.
Ross died from lymphoma at the age of 52 on July 4, 1995, in New Smyrna Beach, Fla.