Hulu Launching on Comcast Xfinity Flex and X1

Comcast’s Xfinity Flex customers can stream Hulu using the Hulu app on their Flex devices, according to the streaming company.

Xfinity Flex customers new to Hulu will also be able to customize their viewing experience with Hulu features such as Taste Picker and Like and Dislike buttons as well as stay up to date with their favorite shows and movies by adding them to My Stuff.

Current Hulu subscribers can sign in with their Hulu login through the Hulu app on Flex. Flex users new to Hulu can sign up here. Once they have their log-in credentials, they can access Hulu through the app on Flex.

Hulu will also roll out on Comcast’s Xfinity X1 platform within the coming weeks.

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Comcast’s Flex Platform Adds Hulu, CBS All Access, Starz

Comcast’s Xfinity Flex is a free (i.e. ad-supported) platform and set-top device that affords broadband-only subscribers access to premium content, including Netflix, Amazon Prime Video, YouTube, HBO, Showtime and more than 10,000 movies on demand.

Flex was launched to counter ongoing declines in linear pay-TV as consumers migrate to over-the-top video, which requires broadband connectivity. Comcast is one of the largest ISPs in the country, adding around 1.4 million broadband subscribers in 2019.

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While much of the media attention revolves around the cloud-based Xfinity X1 set-top and the April 15 launch of NBCUniversal’s subscription streaming video service Peacock, Flex has quietly gained momentum, according to Comcast Corp. chairman Brian Roberts.

Speaking this week at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, Roberts said Flex enables the company to secure cord-cutters migrating to third-party services.

“Half of all our sales last year, give or take, were broadband only,” Roberts said. “So we want to give them a road map to consume video, to have lower churn, to have higher advertising and, ultimately, have a better experience with our company and perhaps buy X1 and more video products.”

The concept quickly gained traction, forcing Comcast to scale back Flex as it ran out of Xfinity set-top devices (similar to Roku devices) last fall. The platform just added additional content options, including CBS All Access, Starz and Hulu, which Comcast last year sold its 30% stake in to Disney for a reported $5.8 billion.

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Flex will also feature Peacock and about 100 other third-party apps. Roberts said it costs Comcast about $50 per Flex sub, which the executive considers a long-term investment.

“They now have our X1 [device] or any service we might dream up in the next 50 years,” he said. “It’s early days, but I can tell you, we put out more Flexes than we’ve lost video [subs],” he said.

 

Roku CEO Takes Credit for Disney Reaching 26.5 Million Streaming Subs

Disney said it generated 10 million Disney+ subscribers in the first 24 hours of launching — largely through its app. How it reached 26.5 million subs just six weeks later, well, Roku would like to take some credit for that milestone.

Speaking on a Feb. 13 earnings call, Roku founder/CEO Anthony Wood told analysts that with the company’s signature streaming media device ranked No. 1 (by Parks Associates) in the domestic market, having access to the Disney+ app on its platform help jump start subscriptions.

“One of the things Disney did, is they really lean into the tools that we have available on our platform,” Wood said. “And when companies do that, I mean, we’ve built a lot of great ways to sign up subscribers. So, I think we were an important part of them reaching that milestone.”

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Wood, who contends half of all domestic pay-TV subs will cut the cord by 2024, doesn’t see linear TV distributors such as Comcast entering the over-the-top video market as a threat.

“We have the Xfinity app on Roku,” he said. “And I have it on my Roku, and that’s what I use to watch TV sometimes. [But] we just don’t see competing with traditional cable distributors, it’s a big part of our [OTT] competitive dynamic.”

Wood said the pending rollout of the Peacock streaming service by NBC Universal would likely give Roku an additional third-party app to market — although no official agreement has been reached.

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Roku monetizes its platform on a revenue-sharing basis for third-party SVOD services and splits ad-revenue for AVOD platforms. The company said it made $23.14 per user in 2019 — up $5.19 per user in 2018.

“We’re an essential partner for any streaming services trying to build a national audience in United States,” he said. “So, I think it would be natural to assume that there will be some sort of [Peacock] deal down the road.”

 

Comcast Offering Xfinity Flex (Including Movies Anywhere) Free to Subscribers

Comcast Cable earlier this year launched Xfinity Flex, a $5 monthly add-on streaming platform enabling broadband-only subscribers easier access to online content apps, including Netflix, Amazon Prime Video and HBO Now, among others.

Comcast is now offering Flex free to broadband subs, providing new and existing customers with the ability to access third-party streaming services and manage their connected home devices right on the TV.

Xfinity Flex leverages X1 technology with an Internet-connected, 4K UHD streaming TV device, Xfinity voice remote, a redesigned guide, and more than 10,000 free movies and TV shows.

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The Flex set-top box is included, along with the Xfinity Voice Remote, as part of an Xfinity Internet-only subscription. Additional boxes will be available to lease for $5 per month per box (limit of two boxes per customer).

“Xfinity Flex gives customers a radically simple, aggregated television experience that personalizes their streaming choices across a sea of apps and services,” Matt Strauss, EVP, Xfinity Services, Comcast Cable, said in a statement.

Xfinity Flex’s myriad features include:

• A personalized guide with universal voice control, featuring a new home page with live, immersive tiles that help customers quickly get back into what they were watching;

• A new “Free to Me” destination where customers can easily browse more than 10,000 free movies and TV shows, and live streaming including live news and sports, from networks such as ESPN3, Pluto TV, Tubi TV, Xumo, Cheddar, YouTube, Sky News, in addition to all the content included with their streaming subscriptions from Netflix, Amazon Prime Video, HBO, Showtime, EPIX, Sling International and soon Peacock and Hulu;

• A new grid guide that compiles available live programming across networks and apps, and a curated destination for everything new to the platform;

• The ability to rent and purchase thousands of movies and shows from the digital store and access their digital lockers across platforms by pairing their account with home entertainment studios’ Movies Anywhere;

• The ability to browse and listen to music from Amazon Music, Pandora, iHeartRadio, and XITE using the voice remote;

• The ability to upgrade to Xfinity TV on X1 from the guide later this year, which offers hundreds of live channels, tens of thousands of on demand titles, and a cloud DVR;

• Xfinity Flex also provides customers with an easy way to better manage, control and enjoy the connected home by enabling them to easily access their entertainment, find their wi-fi password, see what devices are connected to their network, set parental controls, and evenpause wi-fi access on their home network;

• Subs also can use voice control to access their camera feeds, arm or disarm their home security system and find their Xfinity Mobile phone — all on the TV.

“Today’s Internet customers need more than speed … simplified control of their connected home, and the best streaming experience,” Strauss said. “With Xfinity xFi and Xfinity Flex, we are including all of that and more with our Internet service, all in one place, on the best screen in the home.”

Comcast Launches $5 Streaming Video Service with Netflix and Movies Anywhere Access

Comcast Cable has finally joined the over-the-top video ecosystem with the launch of Xfinity Flex — a $5 monthly service offering Xfinity broadband-only subscribers direct access (for a separate fee) to Netflix, Amazon Prime Video and HBO Now, in addition to ad-supported content, and digital movies for sale and rent.

Xfinity Flex comes with more than 10,000 free online movies and TV shows — including live streaming TV — from ESPN3, Xumo, Pluto, Tubi TV, Cheddar, YouTube and more.

The service features an integrated guide and voice control, enabling customers to browse and access programming across Netflix, Prime Video, HBO, and Showtime, rent and purchase movies and shows from the digital store, access their digital lockers across platforms by pairing their account with Movies Anywhere, or listen to music from Pandora, iHeartRadio, and XITE.

And soon, Xfinity Flex subs will be able to upgrade to the full Xfinity X1 cable service from the guide, which offers hundreds of live channels, tens of thousands of on demand titles, and a cloud DVR.

The service comes as Apple and Disney ready branded OTT video platforms, with WarnerMedia slated to launch a competing service in 2020.

“[The Internet] is becoming the center of gravity as we move more and more toward connectivity,” Matthew Strauss, EVP of Xfinity Services told CNET, which is owned by CBS Interactive.

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Strauss said the service would underscore Comcast’s ongoing strategy tying the Internet and television through the cloud-based Xfinity set-top.

“[We want consumers] to start thinking of the television as a digital display,” Strauss said.

Specifically,  Xfinity Flex will be packaged with an Internet-connected, 4K HDR streaming TV device, which includes a voice remote, integrated guide for accessing popular streaming video and music choices, as well as Comcast’s home WiFi, mobile, security and automation services.

“Xfinity Flex will deepen our relationship with a certain segment of our Internet customers and provide them with real value,” Strauss said.

As more connected devices, streaming choices, and smart home services come online, Xfinity Flex will provide customers with an easy way to better manage, control and enjoy the connected home as it continues to grow.