Spurred by the FIFA Russia World Cup 2018 quadrennial soccer competition, global streaming video consumption in the second quarter (ended June 30) topped 5.5 billion hours, up 115% from 2.5 billion hours in the previous-year period, according to new data from Conviva.
The media-measurement firm said a record-breaking 7.9 million people streamed the France vs. Argentina World Cup match on June 30. The quarter saw 17.2 billion total streaming video plays across 973 million apps with as many as 7.9 million concurrent streams.
North America continues to lead in OTT video consumption with 69.2% market share, followed by Europe (15%), Asia (14.2%) and the rest of the world (ROW) at 1.2%.
Streaming hours increased 139% in North America; 90% in ROW; 32% in Europe and 22% in Asia.
Conviva also measured which devices are used to stream and found that in Q2 there continued to be a shift away from PCs (24% of plays) towards mobile devices (49% of plays), especially for short-form content. On the other hand, long-form content consumption shifted toward larger screens via connected TV platforms such as Roku, Xbox, PlayStation, Apple TV, Amazon Fire TV, and Chromecast, which accounted for 51% of total viewing hours.
Among connected TV platforms, Roku continued to lead with 22% of all viewing hours and 8% of all plays. Meanwhile, Xbox, Google’s Chromecast, and Amazon’s Fire TV all showed tremendous gains, experiencing more than two times video consumption compared to the same period a year ago.
“The demand for streaming TV globally is growing at a stunning rate,” Bill Demas, CEO of Conviva, said in a statement. “Roku and Amazon’s Fire TV are leading the connected TV charge with growth and share of engagement.”