World Cup Soccer Helps Double Q2 Global Streaming Video Consumption

Spurred by the FIFA Russia World Cup 2018 quadrennial soccer competition, global streaming video consumption in the second quarter (ended June 30) topped 5.5 billion hours, up 115% from 2.5 billion hours in the previous-year period, according to new data from Conviva.

The media-measurement firm said a record-breaking 7.9 million people streamed the France vs. Argentina World Cup match on June 30. The quarter saw 17.2 billion total streaming video plays across 973 million apps with as many as 7.9 million concurrent streams.

North America continues to lead in OTT video consumption with 69.2% market share, followed by Europe (15%), Asia (14.2%) and the rest of the world (ROW) at 1.2%.

Streaming hours increased 139% in North America; 90% in ROW; 32% in Europe and 22% in Asia.

Conviva also measured which devices are used to stream and found that in Q2 there continued to be a shift away from PCs (24% of plays) towards mobile devices (49% of plays), especially for short-form content. On the other hand, long-form content consumption shifted toward larger screens via connected TV platforms such as Roku, Xbox, PlayStation, Apple TV, Amazon Fire TV, and Chromecast, which accounted for 51% of total viewing hours.

Among connected TV platforms, Roku continued to lead with 22% of all viewing hours and 8% of all plays. Meanwhile, Xbox, Google’s Chromecast, and Amazon’s Fire TV all showed tremendous gains, experiencing more than two times video consumption compared to the same period a year ago.

“The demand for streaming TV globally is growing at a stunning rate,” Bill Demas, CEO of Conviva, said in a statement. “Roku and Amazon’s Fire TV are leading the connected TV charge with growth and share of engagement.”

Latest Volume of Animated Series “RWBY” Due June 5

Rooster Teeth and Cinedigm June 5 will release the latest edition from the animated series “RWBY” when RWBY: Volume 5 arrives on transactional digital platforms, including Steam, iTunes and Xbox, as well as DVD, Blu-ray Combo Pack (with DVD), and a Special Edition Blu-ray Combo Pack featuring a 32-page RWBY Official Manga Anthology sampler exclusive to FYE stores.

The RWBY Official Manga Anthology is from the upcoming Weiss book from VIZ Media.

“We love how passionate the fans of RWBY are,” said Gray G. Haddock, head of animation at Rooster Teeth, in a statement. “Volume 5 received such a great reaction and we’re really looking forward to be able to provide these episodes along with a behind-the-scenes look at the series through the bonus features.”

In RWBY: Volume 5, Ruby, Weiss, Blake and Yang are each entangled in journeys of their own, but they all share one destination: Haven Academy. Whether it’s the promise of ancient relics, mystical maidens, or simply more power, it’s clear that the stage for the next great battle for Remnant has been chosen.

Bonus features include “5 Years of RWBY,” a behind-the-scenes retrospective that explores how the production of “RWBY” has changed over the years, including never-before-seen interviews; Weiss, Blake and Yang character shorts; and “CRWBY: Behind the Episode.”

Best Buy’s Entertainment ‘Switch’

NEWS ANALYSIS – Best Buy has been a go-to retail source for consumer electronics and household appliances – but less so for home entertainment. That changed in 2017.

The Minneapolis, Minn.-based company, which operates about 1,500 stores nationwide, reported a 12.6% increase in same-store entertainment sales through Feb. 3, 2018.

“Comparable sales gain was driven primarily by gaming hardware,” Best Buy said in the fiscal 10Q report.

A notable turnaround from fiscal 2016 (ended Jan. 28, 2017), which saw nearly 14% drop in entertainment sales – driven by declines in sales of video games, music CDs and movie DVDs due to continued industry softness.

Packaged media’s decline at Best Buy has been ongoing for years. CEO Hubert Joly cut back shelf space on DVD and Blu-ray Disc movies shortly after joining the retail chain in 2012.

Billboard earlier this year reported Target would begin selling packaged media on consignment basis instead of buying wholesale from distributors. Best Buy, it said, would phase out packaged music from stores.

So, what prompted Best Buy’s entertainment redux? Long-lost video game manufacturer Nintendo, which jumpstarted its relevance March 3, 2017 with the launch of the Switch platform and related software.

Switch help Nintendo generate $9.2 billion in revenue in 2017 – up 172% from 2016, with Switch hardware accounting for 60% of sales, according to industry data. That compared to 34% of PlayStation hardware revenue for Sony and 26% for Microsoft’s Xbox platform.

“Most remarkable is that Nintendo generated these revenues with hardware and full-game sales only,” video game research firm Newzoo said in a statement.

Indeed, Best Buy saw entertainment revenue top 8% ($3 billion) of domestic revenue, up from 7% ($2.5 billion) in 2016.

“It’s all related to Switch,” said Michael Pachter, media analyst at Wedbush Securities in Los Angeles.

 

Apple, Disney and YouTube Top Millennial Brands in New Report

Apple, Disney and YouTube, respectively, ranked as the top three most “intimate” brands among millennials, according to MBLM’s Brand Intimacy 2018 Report, which is the largest study of brands based on emotions. Brand intimacy leverages and strengthens the emotional bonds between a person and a brand.

“We were surprised and pleased to see YouTube as an addition to the top three most intimate brands for millennials this year,” stated Mario Natarelli, managing partner, MBLM. “We believe its rise is due to our culture’s continued need for escape and the brand’s immediate, diverse content, personalities and growing offerings in movies and live TV. YouTube is clearly an established ritual in the lives of many millennials today.”

By comparison, in MBLM’s 2017 report, Disney placed first, followed by Amazon and Netflix.

The other brands that rounded out the top 10 were Target, Amazon, Nintendo, Google, Xbox, Netflix and Whole Foods.

The age group of 18-24-year-olds had a slightly different mix of top companies. The top 10 for that group were Apple, Amazon, YouTube, PlayStation, Starbucks, Nintendo, Google, Netflix, Coca Cola and Walmart.

The report analyzed the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the United States, Mexico and the United Arab Emirates. The full report will be released on March 13, 2018.