Industry Association OTT.X Adds New Members

OTT.X has announced the addition of several new members: Added TV, Axinom, Bitcentral, Bright SDK, Column6, Deluxe, FilmRise, FPT, Frequency, Golden Media Group, GumGum, JW Player, Navio Networks, Proreal, Shout! Factory TV, SymphonyAI Media and Wurl. 

  • Added is a technology company that specializes in providing a cutting-edge ad serving solution for CTV and In-App advertising. 
  • Axinom provides the building blocks for developing video streaming platforms.
  • Bitcentral helps companies simplify the production, asset management, distribution, and monetization of content.
  • Bright SDK powers many large e-commerce and travel websites by indexing publicly available web data such as product prices and reviews. It uses the user device to anonymously download a few web pages from well known Internet sites.
  • Column6 provides a suite of technology, tools, and talent for complete inventory management to maximize publisher ad revenue.
  • Deluxe helps clients with everything from global cinema, content distribution, localization, and mastering to end-to-end innovation and scale across streaming, theatrical, broadcast and mobile landscapes.
  • FilmRise is a Brooklyn-based film and television studio and operator of the FilmRise Streaming Network, the world’s largest independently owned portfolio of ad-supported streaming apps and FAST channels.
  • FPT is a global technology and IT services provider headquartered in Vietnam.
  • Frequency is a Los Angeles-based software company that builds and operates Frequency Studio, a cloud-based video SaaS platform for the creation, distribution, and monetization of linear channels.
  • Golden Media Group distributes and sells film rights.
  • GumGum is a contextual-first global digital advertising platform that aims to capture consumers’ attention, without the use of personal data. 
  • JWP offers a SaaS video platform.
  • NAVIO Networks is a multi-channel distributor of 24/7 CTV linear streaming FAST channels.
  • Proreal is a boutique streaming platform, catering to niche audiences, with a strong presence in the Indian Subcontinent and worldwide, including America, Australia, Asia (esp. South Korea) and MENA.
  • Shout! Factory TV is a digital entertainment streaming service that brings cult favorites to pop culture fans.
  • SymphonyAI Media, the media and entertainment business unit of SymphonyAI, is a provider of AI-powered cloud solutions that deliver content, distributor, and customer insights to global media and entertainment organizations.
  • Wurl helps content companies, streamers, and advertisers reach consumers worldwide, enabling them to maximize revenues, expand into global markets, and grow audiences.

 

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Redbox Adds Wurl to Free Live TV Streaming Platform

Redbox July 22 announced it has partnered with Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), to facilitate and expand the selection of free channels on Redbox Free Live TV.

With nearly 100 channels of programming, Free Live TV caters to the tastes and interests of Redbox’s 40 million kiosk disc rental customers.

“By utilizing Wurl’s cloud-based technology and access to content providers and channels in the Wurl Network, Redbox will be able to efficiently and rapidly add a wide array of free channels to its service,” Sean Doherty, CEO of Wurl, said in a statement. “Redbox has a long history of providing choice and value to consumers and we are thrilled to be working with them to continue that legacy via their FAST platform.”

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“As we continue to expand our ad-supported offering including Free Live TV, it’s important that we deliver a diverse and compelling line-up of entertainment channels that we know our customers will both love and be able to easily access directly from the Redbox App.,” added Chris Yates, GM of Redbox On Demand. “Wurl delivers great content and technology that will continue to delight our audience.”

Redbox has been a leader in quality home entertainment for nearly two decades delivering choice and value to customers and partners across physical and digital channels. Beginning in 2020, Redbox expanded its service to include free, ad-supported platforms — Free Live TV and Free On Demand — to satisfy demand for free content which is expected to grow to $26 Billion by 2023 (SNL KAGAN 2020). Redbox has transformed itself into a diversified entertainment business including film distribution, premium video on demand (PVOD), transactional video on demand (TVOD), ad-supported linear and on demand (AVOD).