Parks: 92% of U.S. Internet Households Use Wi-Fi at Home

New data from Parks Associates finds that even as download speeds increase for U.S. internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their high-speed internet service.

Currently, 92% of U.S. internet households use Wi-Fi at home, and more than a quarter say they value quality of service more than price. Dallas-based Parks is holding a webinar — Managed Services with Exceptional Experiences: How Broadband Providers Win — Jan. 24, 1 p.m. CT (2 p.m. ET, 11 a.m. PT), to examine the ecosystem for broadband services and the role of managed services, including Wi-Fi, advanced support, and privacy protection.

“U.S. households have 16 connected devices on average, and these products rely on an uninterrupted Wi-Fi connection and solid network to deliver on their benefits,” Jennifer Kent, VP of research, said in a statement. “There are also multiple people in the household, each using these products for different reasons and with different expectations, so providing the support to deliver on these expectations is critical to the success of broadband service providers.”

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Amazon Selling Security for Home Networks

Amazon has begun selling monthly subscriptions for network security for its branded Eero wireless routers.

Acquired earlier this year by Amazon, Eeros routers afford consumers a secure wireless network within the home by employing so-called “mesh” technology via mini set-top devices placed around a home rather than a singular Wi-Fi hotspot connection.

Now Amazon is selling security for the routers, starting at $2.99 monthly or $29.99 annually for Eero Secure and $9.99 monthly ($99.99 annually) for Eeros Secure+ to safeguard the router from third-party malware and viruses.

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The latter offers a personal VPN enabling users to safeguard their passwords and protect against anyone spying on data traffic on your network.

The software generated some blowback initially from online users since it tracks users’ activities in part to alert against third-party interference. Amazon and Eeros have pledged to support user privacy.

Regardless, Amazon is expected to incorporate Eeros in its burgeoning line of voice-activated Alexa devices.