Disney+’s ‘Obi-Wan Kenobi’ Top New Show, Netflix’s ‘Stranger Things’ Top Returning Show Anticipated in May

Disney+’s “Obi-Wan Kenobi” was the top anticipated new show, Netflix’s “Stranger Things” was the most anticipated returning show, and Disney’s Doctor Strange in the Multiverse of Madness was the top anticipated movie on the Whip Media charts for May.

“Obi-Wan Kenobi” starts streaming on Disney+ May 27. The series stars Ewan McGregor, reprising his role as the iconic Jedi Master, and begins 10 years after the events of Star Wars: Revenge of the Sith where Obi-Wan Kenobi faced his greatest defeat — the downfall and corruption of his best friend and Jedi apprentice Anakin Skywalker, who turned to the dark side as evil Sith Lord Darth Vader. The series also marks the return of Hayden Christensen in the role of Darth Vader.

The fourth season of “Stranger Things” starts streaming on Netflix May 27. In season four, it’s been six months since the Battle of Starcourt, which brought terror and destruction to Hawkins. Struggling with the aftermath, the group of friends are separated for the first time. Meanwhile, a new and horrifying supernatural threat surfaces, presenting a gruesome mystery that, if solved, might finally put an end to the horrors of the Upside Down.

Doctor Strange in the Multiverse of Madness debuts in theaters May 6. Based on the Marvel Comics, the film follows the further adventures of Dr. Stephen Strange as he protects a girl who can hop between realities.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

Most Anticipated New Shows for May:

  1. “Obi-Wan Kenobi” (Disney+) — May 27
  2. “Star Trek: Strange New Worlds” (Paramount+) — May 5
  3. “The Staircase” (2022) (HBO Max) — May 5
  4. “The Time Traveler’s Wife” (HBO) — May 15
  5. “Candy” (Hulu) — May 9

 

Most Anticipated Returning Shows for May:

  1. “Stranger Things” (Netflix) — May 27
  2. “The Wilds” (Prime Video) — May 6
  3. “Hacks” (2021) (HBO Max) — May 12
  4. “Love, Death & Robots” (Netflix) — May 20
  5. “Girls5eva” (Peacock) — May 5

 

Most Anticipated Movies for May:

  1. Doctor Strange in the Multiverse of Madness — May 6
  2. Top Gun: Maverick — May 27
  3. Downton Abbey: A New Era — May 18
  4. Bob’s Burgers: The Movie — May 27
  5. Firestarter — May 13
  6. Senior Year — May 13
  7. Men — May 20
  8. Chip ‘n’ Dale: Rescue Rangers — May 20
  9. Along for the Ride — May 6
  10. DC Showcase — Contantine: The House of Mystery — May 3

 

‘The Batman,’ ‘Moon Knight’ Top Weekly Whip Media Streaming Charts

HBO Max’s The Batman led the Whip Media chart of top streaming movies while the Disney+ series “Moon Knight” again led the chart of top streaming originals among U.S. consumers the week ended April 24.

Debuting in the top streaming movie spot, The Batman is a DC Comics-based superhero film starring Robert Pattinson as the caped crusader. In the film, after more than a year of stalking the streets, striking fear into the hearts of criminals, Batman travels deep into the shadows of Gotham City. 

“Moon Knight,” which started streaming in weekly episodes March 30, is based on the Marvel Comics. The series stars Oscar Isaac as a mild-mannered gift shop employee who finds he’s been given the powers of an Egyptian moon god.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

Landing at No. 2 on the streaming originals chart was “Russian Doll,” season two of which premiered April 20. The series follows Nadia (Natasha Lyonne), a woman caught in a time loop in which she dies repeatedly.

Coming in at No. 3 on the streaming originals chart was “The Flight Attendant,” season two of which started streaming in weekly segments April 21. The series follows an alcoholic flight attendant (Kaley Cuoco) who gets involved in international espionage.

Rising from No. 3 to No. 2 on the streaming movies chart was Netflix’s horror thriller Choose or Die, which started streaming April 15. In the film, tempted by a chance to win unclaimed prize money, two friends reboot a mysterious 1980s video game and step into a surreal world of next-level terror.

Falling to No. 3 from the top spot on the streaming movies chart was The Adam Project, released on Netflix March 11. It’s a science-fiction action film, starring Ryan Reynolds, Mark Ruffalo and Jennifer Garner, that follows a man who travels through time and meets his younger self.

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Top Streaming Originals Among U.S. Consumers for the Week Ended April 24:

  1. “Moon Knight” — Disney+
  2. “Russian Doll” — Netflix (Season Premiere)
  3. “The Flight Attendant” — HBO Max (Season Premiere)
  4. “Halo” — Paramount+
  5. “Star Trek: Picard” — Paramount+
  6. “Bridgerton” — Netflix
  7. “Selling Sunset” — Netflix (Season Premiere)
  8. “Heartstopper” — Netflix (Series Premiere)
  9. “Outer Range” — Prime Video
  10. “The Ultimatum: Marry or Move On” — Netflix

 

Top Streaming Movies Among U.S. Consumers April 22-24:

  1. The Batman — HBO Max
  2. Choose or Die — Netflix
  3. The Adam Project — Netflix
  4. Death on the Nile — HBO Max/Hulu
  5. Turning Red — Disney+
  6. The In Between — Paramount+
  7. Venom: Let There Be Carnage — Starz
  8. Metal Lords — Netflix
  9. Eternals — Disney+
  10. X-Men: First Class — Disney+

Whip Media Hires Disney Vet Artin Nazarian

Software platform and data provider Whip Media has appointed former Disney exec Artin Nazarian VP of global enterprise account management.

In the newly created role, Nazarian will develop and grow the company’s enterprise platform customer relationships worldwide including focusing on strategy, product adoption and revenue.

Artin Nazarian

Nazarian joins Whip Media following nearly two decades at The Walt Disney Co., where he most recently served as the entertainment giant’s head of global integration and digital distribution operations strategy. He designed and implemented operating models to align with the company’s ever-growing business needs, streamlining the global digital supply chain for digital retailers such as Apple, Netflix and Disney’s streaming service Disney+. In addition, Nazarian was part of the leadership team involved in the integration of Twentieth Century Fox’s distribution operations following Disney’s $71 billion acquisition. 

In his 19 years at Disney, Nazarian’s areas of emphasis included strategy, digital distribution, process and organizational integration, change management and system adoption, and technical services. 

“Artin’s understanding and application of technology, process improvement and people is second to none.” Saj Jayasinghe, Whip Media’s SVP of global enterprise account management, said in a statement. “His track record of success in understanding and implementing enterprise technologies with daunting timelines at one of the largest entertainment companies in the world while — maintaining stellar key internal and external relationships with many of Disney’s partners so successfully, make him an immediate asset to Whip Media and our customers. After working with him for so many years as a great partner and now getting to work with him side by side at Whip Media to exponentially grow our business is incredibly exciting.”

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Nazarian is also an author and entrepreneur, having founded multiple enterprise software startups. Last year he wrote about his distinctive journey — having emigrated from Iran at the age of 10 and becoming an entertainment executive by 30 — in his Amazon best-selling book Side Adventure: The playbook to leverage your corporate job, pursue a side venture, and find happiness and fulfillment

“I couldn’t be more excited to join Whip Media,” Nazarian said in a statement. “The company has a distinctive value proposition and Whip Media is held in high regard thanks to its unique suite of tools. I’m confident my background and expertise will help Whip Media continue to scale and grow for years to come.” 

Nazarian’s appointment comes only weeks after the commercial launch of the Whip Media Exchange, a global licensing and research platform for film and TV content.

‘Moon Knight,’ ‘The Adam Project’ Top Weekly Whip Media Streaming Charts

The Disney+ series “Moon Knight” again led the chart of top streaming originals while Netflix’s The Adam Project led the Whip Media chart of top streaming movies among U.S. consumers the week ended April 17.

“Moon Knight,” which started streaming in weekly episodes March 30, is based on the Marvel Comics. The series stars Oscar Isaac as a mild-mannered gift shop employee who finds he’s been given the powers of an Egyptian moon god.

Rising from No. 2 to the top spot on the streaming movies chart was The Adam Project, released on Netflix March 11. It’s a science-fiction action film, starring Ryan Reynolds, Mark Ruffalo and Jennifer Garner, that follows a man who travels through time and meets his younger self.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

Landing at No. 2 on the streaming originals chart was Netflix’s reality series “The Ultimatum: Marry or Move On,” the first eight episodes of which started streaming April 6. Hosted by Nick and Vanessa Lachey, the series follows couples who put their love to the test while having encounters with other potential matches.

Netflix’s Shonda Rhimes series “Bridgerton,” season two of which began streaming March 25, fell from No. 2 to No. 3 on the streaming originals chart. It’s a costume romance drama inspired by Julia Quinn’s novels that follows the eight close-knit siblings of the Bridgerton family as they seek love and happiness in London high society.

Disney-owned 20th Century’s Death on the Nile, which started streaming on both Hulu and HBO Max March 29, fell from the top spot to No. 2 on the streaming movies chart. It’s director Kenneth Branagh’s adaptation of Agatha Christie’s 1937 murder mystery novel. In addition to Branagh as detective Hercule Poirot, the film also stars Tom Bateman, Annette Bening, Russell Brand, Ali Fazal, Dawn French, Gal Gadot, Armie Hammer, Rose Leslie, Emma Mackey, Sophie Okonedo, Jennifer Saunders and Letitia Wright.

Landing at No. 3 on the streaming movies chart was Netflix’s horror thriller Choose or Die, which started streaming April 15. In the film, tempted by a chance to win unclaimed prize money, two friends reboot a mysterious 1980s video game and step into a surreal world of next-level terror.

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Top Streaming Originals Among U.S. Consumers for the Week Ended April 17:

  1. “Moon Knight” — Disney+
  2. “The Ultimatum: Marry or Move On” — Netflix
  3. “Bridgerton” — Netflix
  4. “Halo” — Paramount+
  5. “Severance” — Apple TV+
  6. “Star Trek: Picard” — Paramount+
  7. “Elite” — Netflix
  8. “Minx” — HBO Max
  9. “Young Justice” — HBO Max
  10. “The Girl From Plainville” — Hulu

 

Top Streaming Movies Among U.S. Consumers April 15-17:

  1. The Adam Project — Netflix
  2. Death on the Nile — HBO Max/Hulu
  3. Choose or Die — Netflix
  4. Turning Red — Disney+
  5. Fantastic Beasts and Where to Find Them — HBO Max/Peacock/Fubo TV
  6. Fantastic Beasts: The Crimes of Grindelwald — HBO Max/Peacock/Fubo TV
  7. Encanto — Disney+
  8. Metal Lords — Netflix
  9. Free Guy — HBO Max/Disney+
  10. The Bubble — Netflix

‘Moon Knight,’ ‘Death on the Nile’ Top Weekly Whip Media Streaming Charts

The Disney+ Marvel series “Moon Knight” led the chart of top streaming originals while Death on the Nile again led the Whip Media chart of top streaming movies among U.S. consumers the week ended April 10.

“Moon Knight,” which started streaming in weekly episodes March 30, rose from No. 2 to the top spot. Based on Marvel Comics characters, the series stars Oscar Isaac as a mild-mannered gift shop employee who finds he’s been given the powers of an Egyptian moon god.

Disney-owned 20th Century’s Death on the Nile, which started streaming on both Hulu and HBO Max March 29, is director Kenneth Branagh’s adaptation of Agatha Christie’s 1937 murder mystery novel of the same name. In addition to Branagh as detective Hercule Poirot, the film also stars Tom Bateman, Annette Bening, Russell Brand, Ali Fazal, Dawn French, Gal Gadot, Armie Hammer, Rose Leslie, Emma Mackey, Sophie Okonedo, Jennifer Saunders and Letitia Wright.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

The Shonda Rhimes series “Bridgerton,” season two of which began streaming March 25, fell from the top spot to No. 2 on the streaming originals chart. It’s a costume romance drama inspired by Julia Quinn’s novels that follows the eight close-knit siblings of the Bridgerton family as they seek love and happiness in London high society.

Rising from No. 5 to No. 3 on the streaming originals chart was Apple TV+’s “Severance.” The sci-fi thriller series, featuring Adam Scott, John Turturro, Christopher Walken and Patricia Arquette, follows employees whose work memories are separated from non-work memories. It started streaming Feb. 18 with the finale debuting April 8.

Remaining at No. 2 on the streaming movies chart was The Adam Project, released on Netflix March 11. It’s a science-fiction action film, starring Ryan Reynolds, Mark Ruffalo and Jennifer Garner, that follows a man who travels through time and meets his younger self.

Remaining at No. 3 on the streaming movies chart was Turning Red, the latest Pixar animated feature. It started streaming on Disney+ March 11 and follows Mei Lee, a 13-year-old torn between staying her mother’s dutiful daughter and the chaos of adolescence. As if changes to her interests, relationships and body aren’t enough, whenever she gets too excited, she “poofs” into a giant red panda.

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Top Streaming Originals Among U.S. Consumers for the Week Ended April 10:

  1. “Moon Knight” — Disney+
  2. “Bridgerton” — Netflix
  3. “Severance” — Apple TV+
  4. “Halo” — Paramount+
  5. “Star Trek: Picard” — Paramount+
  6. “The Dropout” — Hulu
  7. “The Ultimatum: Marry or Move On” — Netflix (Series Premiere)
  8. “Young Justice” — HBO Max
  9. “The Girl From Plainville” — Hulu
  10. “Upload” — Prime Video

 

Top Streaming Movies Among U.S. Consumers April 8-10:

  1. Death on the Nile — HBO Max/Hulu
  2. The Adam Project — Netflix
  3. Turning Red — Disney+
  4. The Bubble — Netflix
  5. Encanto — Disney+
  6. Free Guy — HBO Max/Disney+
  7. All the Old Knives — Prime Video
  8. Scream — Paramount+
  9. Metal Lords — Netflix
  10. Eternals — Disney+

‘Bridgerton,’ ‘Death on the Nile’ Top Weekly Whip Media Streaming Charts

Netflix’s “Bridgerton” led the chart of top streaming originals while Death on the Nile led the Whip Media chart of top streaming movies among U.S. consumers the week ended April 3.

The Shonda Rhimes series “Bridgerton,” season two of which began streaming March 25, is a costume romance drama inspired by Julia Quinn’s novels that follows the eight close-knit siblings of the Bridgerton family as they seek love and happiness in London high society.

Disney-owned 20th Century’s Death on the Nile, which started streaming on both Hulu and HBO Max March 29, is director Kenneth Branagh’s adaptation of Agatha Christie’s 1937 mystery novel. In addition to Branagh as Hercule Poirot, the film also stars Tom Bateman, Annette Bening, Russell Brand, Ali Fazal, Dawn French, Gal Gadot, Armie Hammer, Rose Leslie, Emma Mackey, Sophie Okonedo, Jennifer Saunders and Letitia Wright.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

Disney+’s “Moon Knight,” which started streaming in weekly episodes March 30, debuted at No. 2 on the streaming originals chart. Based on the Marvel Comics, the series stars Oscar Isaac.

Landing at No. 3 on the streaming originals chart was Paramount+’s “Halo,” which started streaming March 24. The series is based on the video game.

Remaining at No. 2 on the streaming movies chart was The Adam Project, released on Netflix March 11. It’s a science-fiction action film, starring Ryan Reynolds, Mark Ruffalo and Jennifer Garner, that follows a man who travels through time and meets his younger self.

Dropping to No. 3 from the top spot on the streaming movies chart was Turning Red, the latest Pixar animated feature. It started streaming on Disney+ March 11 and follows Mei Lee, a 13-year-old torn between staying her mother’s dutiful daughter and the chaos of adolescence. As if changes to her interests, relationships and body aren’t enough, whenever she gets too excited, she “poofs” into a giant red panda.

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Top Streaming Originals Among U.S. Consumers for the Week Ended April 3:

  1. “Bridgerton” — Netflix
  2. “Moon Knight” — Disney+ (Season Premiere)
  3. “Halo” — Paramount+
  4. “Star Trek: Picard” — Paramount+
  5. “Severance” — Apple TV+
  6. “Upload” — Prime Video
  7. “Young Justice” — HBO Max
  8. “The Dropout” — Hulu
  9. “The Last Kingdom” — Netflix
  10. “Bel-Air” — Peacock

 

Top Streaming Movies Among U.S. Consumers April 1-3:

  1. Death on the Nile — HBO Max/Hulu
  2. The Adam Project — Netflix
  3. Turning Red — Disney+
  4. The Bubble — Netflix
  5. Moonshot — HBO Max
  6. Jackass Forever — Paramount+
  7. Eternals — Disney+
  8. CODA — Apple TV+
  9. Deep Water — Hulu
  10. Encanto — Disney+

Hulu’s ‘Under the Banner of Heaven’ Top New Show, Netflix’s ‘Russian Doll’ Top Returning Show Anticipated in April

Hulu’s “Under the Banner of Heaven” was the top anticipated new show, Netflix’s “Russian Doll” was the most anticipated returning show, and Sony Pictures’ Morbius was the top anticipated movie on the Whip Media charts for April.

Starring Andrew Garfield, “Under the Banner of Heaven” starts streaming on Hulu April 28. The limited series, inspired by the true-crime bestseller, follows the events that led to the 1984 murder of Brenda Wright Lafferty and her baby daughter in a suburb in Salt Lake Valley, Utah.

The second season of “Russian Doll” starts streaming on Netflix April 20. The series follows Nadia (Natasha Lyonne), a woman caught in a time loop in which she dies repeatedly.

Morbius, debuting in theaters April 1, is based on the Marvel Comics character of the same name. It stars Jared Leto as Dr. Michael Morbius, who becomes a vampire after he cures himself of a rare disease.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

Most Anticipated New Shows for April:

  1. “Under the Banner of Heaven” (Hulu) — April 28
  2. “The First Lady” (Showtime) — April 17
  3. “Slow Horses” (Apple TV+) — April 1
  4. “The Offer” (Paramount+) — April 28
  5. “Tokyo Vice” (HBO Max) — April 7

 

Most Anticipated Returning Shows for April:

  1. “Russian Doll” (Netflix) — April 20
  2. “The Flight Attendant” (HBO Max) — April 21
  3. “Barry” (HBO) — April 24
  4. “Better Call Saul” (AMC) — April 18
  5. “Undone” (Prime Video) — April 29

 

Most Anticipated Movies for April:

  1. Morbius — April 1
  2. Fantastic Beasts: The Secrets of Dumbledore — April 15
  3. Ambulance — April 8
  4. Sonic the Hedgehog 2 — April 8
  5. The Northman — April 22
  6. The Unbearable Weight of Massive Talent — April 22
  7. The Bad Guys — April 22
  8. The Contractor — April 1
  9. The Bubble — April 1
  10. All the Old Knives — April 8

‘Bridgerton,’ ‘Turning Red’ Top Weekly Whip Media Streaming Charts

Netflix’s “Bridgerton” led the chart of top streaming originals while Disney+’s Turning Red again led the Whip Media chart of top streaming movies among U.S. consumers the week ended March 27.

The Shonda Rhimes series “Bridgerton,” season two of which began streaming March 25, is a costume drama inspired by Julia Quinn’s novels that follows the eight close-knit siblings of the Bridgerton family as they seek love and happiness in London high society.

Turning Red, the latest Pixar animated feature, started streaming on Disney+ March 11. It follows Mei Lee, a 13-year-old torn between staying her mother’s dutiful daughter and the chaos of adolescence. As if changes to her interests, relationships and body aren’t enough, whenever she gets too excited, she “poofs” into a giant red panda.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

After two weeks in the top spot, “Upload,” season two of which premiered on Amazon Prime Video March 11, fell to No. 2 on the streaming originals chart. It’s a science-fiction series set in a future in which people can upload themselves into a virtual afterlife of their choosing.

Landing at No. 3 on the streaming originals chart was Netflix’s “Human Resources,” a spinoff of the animated series “Big Mouth” following the hormone monsters. It started streaming March 18.

Remaining at No. 2 on the streaming movies chart was The Adam Project, released on Netflix March 11. It’s a science-fiction action film, starring Ryan Reynolds, Mark Ruffalo and Jennifer Garner, that follows a man who travels through time and meets his younger self.

Leading up to the Academy Awards presentation March 27, Oscar-lauded Encanto rose from No. 6 to No. 3 on the streaming movies chart. The animated tale began streaming on Disney+ Christmas Eve and follows an extraordinary and magical family who live hidden in the mountains of Colombia. The film was nominated for three Oscars and won the Academy Award for Best Animated Feature.

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Top Streaming Originals Among U.S. Consumers for the Week Ended March 27:

  1. “Bridgerton” — Netflix (Season Premiere)
  2. “Upload” — Prime Video
  3. “Human Resources” (2022) — Netflix
  4. “Star Trek: Picard” — Paramount+
  5. “The Last Kingdom” — Netflix
  6. “Our Flag Means Death” — HBO Max
  7. “Life & Beth” — Hulu
  8. “Severance” — Apple TV+
  9. “The Dropout” — Hulu
  10. “The Marvelous Mrs. Maisel” — Prime Video

 

Top Streaming Movies Among U.S. Consumers March 25-27:

  1. Turning Red — Disney+
  2. The Adam Project — Netflix
  3. Encanto — Disney+
  4. Deep Water — Hulu
  5. Dune — HBO Max
  6. West Side Story (2021) — HBO Max/Disney+
  7. Don’t Look Up — Netflix
  8. Jackass Forever — Paramount+
  9. King Richard — HBO Max
  10. Oliva Rodrigo: driving home 2 u — Disney+

Q&A: Whip Media’s Carol Hanley on the Need for Data in the New Era of Streaming and Content Licensing

Carol Hanley is president of Whip Media, a leading enterprise software platform and data provider to some of the world’s largest entertainment organizations. Hanley joined the company in 2017 as chief revenue officer to lead the company’s business strategy, revenue, sales and marketing. She also oversaw the development of new measurement solutions that combine audience consumption data with financial information to enable smarter TV and film buying and selling decisions in a rapidly evolving entertainment ecosystem. Under her leadership, Whip Media acquired Mediamorph, with a platform that powered more than two-thirds of all global digital transactional revenue for the film and television industries, and the TV & movie metadata platform TVDB. She also scaled Whip Media’s global sales team and expanded customer relationships with global content providers, broadcasters and operators. Prior to joining Whip Media, Hanley served as CRO of Deluxe Entertainment Services Group. Before her term at Deluxe, Hanley spent 13 years as the EVP and chief revenue and marketing officer at Nielsen Audio. She also served as SVP and CRO of Arbitron, before Nielsen acquired it, and as a managing partner at Morrison and Abraham.

Ahead of MIPTV next week, Whip Media has launched a global licensing and research platform for film and TV content called the Whip Media Exchange. The Exchange predicts demand across hundreds of thousands of film and TV titles to help customers identify those most likely to work for a specific audience.

Media Play News asked Hanley about how Whip Media is helping its customers tackle this new era of streaming and content licensing, along with what’s ahead for the industry as a whole.

MPN: Tell me about Whip Media. What needs in the entertainment business do you fulfill?

Hanley: Whip Media is a global enterprise software platform and data provider to leading entertainment companies. We provide solutions across licensing, content planning and financial operations to help our customers drive revenue, growth and solve for the challenges they are facing in their businesses. We also play a central role in the content distribution ecosystem, as we manage more than 2 trillion global VOD and EST transactions annually and 20 million avails for major content providers and distributors globally. Our roster of clients consists of more than 50 of the biggest media and entertainment companies, including all major Hollywood studios, top broadcasters, and the largest global MVPD operators in the world.

MPN: Whip Media recently launched a new solution for streaming services to manage performance tracking and revenue for their subscription apps. Tell us about the significance of this.

Hanley: The rapid growth of mainstream and niche subscription streaming apps, whether bundled in a mobile plan, cable TV offering, or available on app stores, has generated billions in revenue and created massive numbers of reports in different formats for the studios and distributors that manage them. Oftentimes teams are manually processing deferred revenue from annual subscriptions or redemptions of vouchers, which is a time-consuming and error-prone process. Whip Media’s solution for subscription streaming apps not only consolidates and centralizes performance data across global platforms, but also automates accounting processes to manage revenue. Whip Media currently manages performance tracking and revenue management for more than 60% of VOD and EST transactions annually for the largest film studios and distributors across 1,100-plus global platforms, so this is a natural extension of our business.

MPN: One of the most visible aspects of Whip Media is your weekly chart tracking the popularity of movies and shows on the various streaming platforms. It’s a crowded field — so why is your data better than the others?

Hanley: Our TV and movie data is successful because it’s different and not available from other sources. It’s global, first-party viewer engagement and audience demand data across all platforms and devices. This is a key differentiating factor. Our data provides a deeper understanding of viewer sentiment and behaviors, as well as the competitive landscape — which complements the viewing data that our customers already have internally. Further, our panel is continuously capturing viewing intent, engagement and affinity data for content across 1,900 platforms in 130-plus countries. This data helps drive marketing, licensing, programming and development decisions for our customers. 

MPN: Whip Media’s data-driven approach to content licensing allows for content predictions — a “demand score.” With streamers increasingly looking to international markets, why is this important?

Hanley: As streaming services are expanding globally and the demand for content increases, companies are struggling to keep up with all of this change and to identify the right licensing opportunities at scale. The Whip Media Exchange, which just launched commercially, is a game-changer when it comes to global content licensing. The backbone of the Demand Score and the Exchange overall is Whip Media’s consumer sentiment and engagement data from 21 million TV and movie fans around the world. This data-driven foundation provides a unique score for each film and TV title on the Exchange — allowing customers to predict how content will perform in a particular territory and on a particular platform.

This is vital. Content buyers and sellers using The Exchange now have the ability to compare the predicted performance of a movie or TV series against hundreds of thousands of new and library titles worldwide. That applies to content rights both listed and not listed on the Exchange. This is a critical new content planning tool that allows Exchange customers to both research and make better-informed content choices for their platforms. How does it do this? By offering key insights on important audience characteristics, including the age and gender of viewers, as well as similar titles that may appeal to their audience. This proprietary and market-leading data helps make it quicker and easier for customers to evaluate what content to buy or sell, and where. A number of major entertainment companies have already seen this, too: Whip Media Exchange customers include Lionsgate, Pluto TV, Globo,  TelevisaUnivision’s ViX, AMC Networks International Latin America, Vodafone Hungry, Tastemade and Keshet International, among many others. 

MPN: You’re in a great position to take a step back and observe industry trends. Give us your prognosis for the streaming market, including the competitive landscape, streaming fatigue and the rise of AVOD.

Hanley: International markets will continue to be the big battleground in the streaming wars. The largest streaming platforms are expanding, and therefore competing for subscribers. Established players that already have large subscription bases will have to look to territories whose economies may need lower price points to acquire subscribers. Also, more consolidation will happen. 

In the U.S., according to our data, consumers subscribe to an average of 4.7 services and plan to add only one more. A large majority (70%) feel that there are too many subscription services on the market and most of them (85%) say it’s getting too expensive to have this many subscriptions. As a result, we are seeing growth for AVOD and FAST services, like Pluto TV.

Whip Media: ‘Don’t Look Up’ Most-Viewed Best Picture Oscar Nominee

Netflix’s Don’t Look Up is the most-viewed Best Picture Academy Award nominee, according to data from Whip Media’s TV Time app.

Ahead of the Oscars March 27, Whip Media gathered data on the Best Picture nominees with the most views. 

The analysis is based on data insights from Whip’s TV Time app, which has 21 million registered users globally following their favorite shows and movies on the app. 

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The 10 Best Picture nominees ranked based on view share according to Whip Media’s TV Time app:

1. Don’t Look Up
2. Dune
3. West Side Story
4. Nightmare Alley
5. The Power of the Dog
6. King Richard
7. Licorice Pizza
8. CODA
9. Belfast
10. Drive My Car