‘Umbrella Academy,’ ‘Doctor Strange’ Sequel Top Weekly Whip Media Streaming Charts

Netflix’s “The Umbrella Academy” topped the Whip Media chart of streaming originals, while Doctor Strange in the Multiverse of Madness, streaming on Disney+, led the chart of streaming movies among U.S. consumers the week ended June 26.

“The Umbrella Academy,” season three of which premiered June 22, is based on the comic book series of the same name. It follows a group of adopted siblings with superpowers. Season three picks up following their adventure in Dallas, as they find themselves in an altered timeline.

Doctor Strange in the Multiverse of Madness, which began streaming on Disney+ June 22, is a Marvel Comics-based sequel with Benedict Cumberbatch returning as Doctor Stephen Strange, master of the mystic arts. Strange meets America Chavez (Xochitl Gomez), a teenage girl from a parallel world who has the power to travel between the multiverses. She is being pursued by an entity who seeks to control her power, leading Strange to vow to protect her. The film also stars Elizabeth Olsen, Chiwetel Ejiofor, Benedict Wong and Rachel McAdams, and was directed by Sam Raimi.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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The sci-fi thriller Spiderhead, which started streaming on Netflix June 17, fell from the top spot on the streaming movies chart to No. 2. It stars Chris Hemsworth as a researcher experimenting on prisoner volunteers aiming to reduce their sentence. It’s based on the book Escape From Spiderhead.

Landing at No. 3 on the streaming movies chart was The Man From Toronto, an action comedy starring Kevin Hart and Woody Harrelson that debuted on Netflix June 24.

Falling from the top spot to No. 2 on the streaming originals charts was “The Boys,” a black comedy series based on the comic book of the same name that follows the battle against abusive superheroes. Season three started streaming on Prime Video June 3.

Falling from No. 2 to No. 3 on the streaming originals chart was “Obi-Wan Kenobi,” which started streaming on Disney+ May 27. The series, released in weekly episodes, follows the “Star Wars” Jedi 10 years after his battle with Anakin Skywalker, who becomes Darth Vader. 

 

Top Streaming Originals Among U.S. Consumers for the Week Ended June 26:

  1. “The Umbrella Academy” — Netflix (Season Premiere)
  2. “The Boys” — Prime Video
  3. “Obi-Wan Kenobi” — Disney+
  4. “Stranger Things” — Netflix
  5. “Ms. Marvel” — Disney+
  6. “The Summer I Turned Pretty” — Prime Video
  7. “The Orville” — Hulu
  8. “Star Trek: Strange New Worlds” — Paramount+
  9. “Love, Victor” — Hulu
  10. “Evil” — Paramount+

 

Top Streaming Movies Among U.S. Consumers June 24-26:

  1. Doctor Strange and the Multiverse of Madness — Disney+
  2. Spiderhead — Netflix
  3. The Man From Toronto — Netflix
  4. Sing 2 — Netflix
  5. Hustle — Netflix
  6. Fantastic Beasts: The Secrets of Dumbledore — HBO Max
  7. Beavis and Butt-Head Do the Universe — Paramount+
  8. Downton Abbey: A New Era — Peacock
  9. The Batman — HBO Max
  10. Love & Gelato — Netflix

Study: Streamers Most Satisfied With Disney+ and HBO Max, Less So With Netflix

Consumers are most satisfied with HBO Max and Disney+, while Netflix has dropped to fourth place in satisfaction among the top services, according to a Whip Media survey.

More than 80% of respondents in the survey said they were either satisfied or very satisfied with HBO Max (94%) and Disney+ (88%). Netflix (80%) fell behind Hulu, following a 10% decline from 2021. Apple TV+, meanwhile, enjoyed the biggest jump from last year, increasing 14% to 76% overall. 

In the survey, HBO Max also led in satisfaction for both quality of original content and variety of original content.

HBO Max and Disney+ were also seen as the best value in streaming as well, when factoring in both content and price for each service, according to the survey. Hulu followed closely behind HBO Max and Disney+ to grab the third-place spot. Netflix came in last, with 61% of respondents saying the service was worth the price. Apple TV+ is competitive on quality, but less so on content variety and quantity. 

Among respondents who canceled Netflix, nearly 70% said it was due to its price hikes.

Still, Netflix remains sticky among viewers, perhaps due to its first-mover advantage. Netflix remains the most popular choice for subscribers if they could “only keep one” SVOD service — although the number of respondents who agreed to that statement dropped from 41% to 30% in the last year. Another factor that could be helping Netflix is that respondents said it offers the best SVOD user experience and best program recommendations. 

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The findings were based on a survey of 2,460 TV Time users from the United States. Results have been balanced to reflect U.S. census population gender and age (13-54). The survey data was compiled between April 29, 2022, and May 4, 2022. 

‘Spiderhead,’ ‘The Boys’ Top Weekly Whip Media Streaming Charts

Prime Video’s “The Boys” topped the Whip Media chart of streaming originals, while Netflix’s Spiderhead led the chart of streaming movies among U.S. consumers the week ended June 19.

The sci-fi thriller Spiderhead, which started streaming on Netflix June 17, stars Chris Hemsworth as a researcher experimenting on prisoner volunteers aiming to reduce their sentence. It’s based on the book Escape From Spiderhead.

Rising from No. 2 to the top spot on the streaming originals charts, “The Boys” is a black comedy series, based on the comic book of the same name, that follows the battle against abusive superheroes. Season three started streaming on Prime Video June 3.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Falling from the top spot to No. 2 on the streaming movies chart was Hustle, which debuted on Netflix June 3. It stars Adam Sandler as an NBA scout who discovers a raw but talented player in Spain and tries to prepare him for the NBA draft.

The Sandra Bullock adventure The Lost City, which started streaming on Paramount+ May 10, remained at No. 3 on the streaming movies chart. The film, co-starring Channing Tatum, follows a reclusive romance novelist on a book tour with her cover model who gets swept up in a kidnapping attempt that lands them both in a cutthroat jungle adventure.

Rising from No. 3 to No. 2 on the streaming originals chart was “Obi-Wan Kenobi,” which started streaming on Disney+ May 27. The series, released in weekly episodes, follows the “Star Wars” Jedi 10 years after his battle with Anakin Skywalker, who becomes Darth Vader.

Falling from the top spot to No. 3 on the streaming originals chart was Netflix’s “Stranger Things.” Season four of the Duffer Brothers’ science-fiction horror drama, part one of which started streaming May 27, follows the characters six months since the Battle of Starcourt. Struggling with the aftermath, the friends are separated for the first time and are navigating the complexities of high school. Meanwhile, a new and horrifying supernatural threat surfaces, presenting a gruesome mystery that, if solved, might finally put an end to the horrors of the Upside Down.

 

Top Streaming Originals Among U.S. Consumers for the Week Ended June 19:

  1. “The Boys” — Prime Video
  2. “Obi-Wan Kenobi” — Disney+
  3. “Stranger Things” — Netflix
  4. “Ms. Marvel” — Disney+
  5. “Love, Victor” — Hulu (Season Premiere)
  6. “The Orville” — Hulu
  7. “First Kill” — Netflix
  8. “Star Trek: Strange New Worlds” — Paramount+
  9. “The Summer I Turned Pretty” — Prime Video (Series Premiere)
  10. “Ozark” — Netflix

 

Top Streaming Movies Among U.S. Consumers June 17-19:

  1. Spiderhead — Netflix
  2. Hustle — Netflix
  3. The Lost City — Paramount+
  4. Fantastic Beasts: The Secrets of Dumbledore — HBO Max
  5. Father of the Bride (2022) — HBO Max
  6. Top Gun (1986)— Prime Video/Paramount+
  7. The Batman — HBO Max
  8. Jerry & Marge Go Large — Paramount+
  9. The Northman — Peacock
  10. Ghostbusters: Afterlife — Starz

‘Stranger Things,’ Latest ‘Fantastic Beasts’ Film Top Weekly Whip Media Streaming Charts

Netflix’s “Stranger Things” again topped the Whip Media chart of streaming originals, while Warner Bros.’ Fantastic Beasts: The Secrets of Dumbledore, streaming on HBO Max, led the chart of streaming movies among U.S. consumers the week ended June 5.

Season four of the Duffer Brothers’ science-fiction horror drama “Stranger Things,” part one of which started streaming May 27, follows the characters six months since the Battle of Starcourt, which brought terror and destruction to Hawkins. Struggling with the aftermath, the friends are separated for the first time and are navigating the complexities of high school. Meanwhile, a new and horrifying supernatural threat surfaces, presenting a gruesome mystery that, if solved, might finally put an end to the horrors of the Upside Down.

Fantastic Beasts: The Secrets of Dumbledore is the latest installment in the series from J.K. Rowling about adventures in the wizarding world. It started streaming on HBO Max May 30.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app  with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Remaining at No. 2 on the streaming originals chart was “Obi-Wan Kenobi,” which started streaming on Disney+ May 27. The series, released in weekly episodes, follows the “Star Wars” Jedi 10 years after his battle with Anakin Skywalker, who becomes Darth Vader.

Landing at No. 3 was “The Boys,” season three of which started streaming on Prime Video June 3. The black comedy series, based on the comics, follows the battle against abusive superheroes.

The original Top Gun, a movie from 1986, came in at No. 2 on the streaming movies chart as a new installment in the series, Top Gun: Maverick, continued to rule theaters. The classic is streaming both on Prime Video and Paramount+.

Rising from No. 4 to No. 3 on the streaming movies chart was Netflix’s Senior Year, which debuted May 13. The comedy stars Rebel Wilson as a cheerleader who lands in a 20-year coma after a stunt gone wrong. Awakened at 37, she’s ready to live out her high school dream of becoming prom queen.

 

Top Streaming Originals Among U.S. Consumers for the Week Ended June 5:

  1. “Stranger Things” — Netflix
  2. “Obi-Wan Kenobi” — Disney+
  3. “The Boys” — Prime Video (Season Premiere)
  4. “Hacks” (2021) — HBO Max
  5. “Ozark” — Netflix
  6. “Love, Death & Robots” — Netflix
  7. “Star Trek: Strange New Worlds” — Paramount+
  8. “The Flight Attendant” — HBO Max
  9. “The Lincoln Lawyer” — Netflix
  10. “The Orville” — Hulu (Season Premiere)

 

Top Streaming Movies Among U.S. Consumers June 3-5:

  1. Fantastic Beasts: The Secrets of Dumbledore — HBO Max
  2. Top Gun (1986)— Prime Video/Paramount+
  3. Senior Year — Netflix
  4. The Lost City — Paramount+
  5. Sonic the Hedgehog 2 — Paramount+
  6. The Batman — HBO Max
  7. Chip ’n Dale: Rescue Rangers — Disney+
  8. The Northman — Peacock
  9. Fire Island — Hulu
  10. A Perfect Pairing — Netflix

‘Stranger Things’ Beats ‘Kenobi’ on Weekly Whip Media Streaming Charts

In a high-profile battle between two streaming giants, Netflix’s “Stranger Things” topped the Whip Media chart of streaming originals among U.S. consumers the week ended May 29 — beating out Disney+’s series premiere of “Obi-Wan Kenobi,” which came in at No. 2.

Season four of the science-fiction horror drama from the Duffer Brothers, part one of which started streaming May 27, follows the characters six months since the Battle of Starcourt, which brought terror and destruction to Hawkins. Struggling with the aftermath, the friends are separated for the first time and are navigating the complexities of high school. Meanwhile, a new and horrifying supernatural threat surfaces, presenting a gruesome mystery that, if solved, might finally put an end to the horrors of the Upside Down.

The Disney+ original movie Chip ’n Dale: Rescue Rangers again led the Whip Media chart of top streaming movies for the week. Chip ’n Dale: Rescue Rangers, which started streaming on Disney+ May 20, is a live-action and animated comedy featuring the voices of John Mulaney and Andy Samberg as the famous chipmunks.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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“Obi-Wan Kenobi,” which also started streaming on Disney+ May 27, follows the “Star Wars” Jedi 10 years after his battle with Anakin Skywalker, who becomes Darth Vader. The series, released in weekly episodes, took the silver on the streaming originals chart.

Falling from No. 2 to No. 3 on the streaming originals chart was Netflix’s “Love, Death & Robots,” an adult animated anthology series. A third set of episodes started streaming May 20.

The original Top Gun, a movie from 1986, came in at No. 2 on the streaming movies chart as a new installment in the series hit theaters. The classic is streaming both on Prime Video and Paramount+.

Paramount+ also streamed Sonic the Hedgehog 2, beginning May 24. The title came in at No. 3 on the streaming movies chart. The sequel follows Sonic (voice of Ben Schwartz), who after settling in Green Hills is eager to prove he has what it takes to be a true hero. His test comes when Dr. Robotnik (Jim Carrey) returns, this time with new partner Knuckles (Idris Elba), in search of an emerald that has the power to destroy civilizations. Sonic teams up with his own sidekick, Tails (Colleen O’Shaughnessey), and together they embark on a globe-trotting journey to find the emerald before it falls into the wrong hands.

Top Streaming Originals Among U.S. Consumers for the Week Ended May 29:

  1. “Stranger Things” — Netflix (Season Premiere)
  2. “Obi-Wan Kenobi” — Disney+ (Series Premiere)
  3. “Love, Death & Robots” — Netflix
  4. “The Flight Attendant” — HBO Max
  5. “Ozark” — Netflix
  6. “The Circle” (U.S.) — Netflix
  7. “Star Trek: Strange New Worlds” — Paramount+
  8. “The Lincoln Lawyer” — Netflix
  9. “Grace and Frankie” — Netflix
  10. “Young Justice” — HBO Max

 

Top Streaming Movies Among U.S. Consumers May 27 – 29:

  1. Chip ’n Dale: Rescue Rangers — Disney+
  2. Top Gun (1986)— Prime Video/Paramount+
  3. Sonic the Hedgehog 2 — Paramount+
  4. Senior Year — Netflix
  5. The Lost City — Paramount+
  6. The Batman — HBO Max
  7. Ricky Gervais: Super Nature — Netflix
  8. Ambulance — Peacock
  9. A Perfect Pairing — Netflix
  10. Jackass 4.5 — Netflix

 

Disney+’s ‘Ms. Marvel’ Top New Show, Netflix’s ‘The Umbrella Academy’ Top Returning Show Anticipated in June

Disney+’s “Ms. Marvel” was the top anticipated new show, Netflix’s “The Umbrella Academy” was the most-anticipated returning show, and Universal Pictures’ Jurassic World: Dominion was the top anticipated movie on the Whip Media charts for June.

“Ms. Marvel” starts streaming on Disney+ June 8. The Marvel Studios’ series introduces Kamala Khan, a Muslim American teenager growing up in Jersey City. An avid gamer and a voracious fan-fiction scribe, Kamala is a superhero mega fan with an oversized imagination — particularly when it comes to Captain Marvel. Yet Kamala feels like she doesn’t fit in at school and sometimes even at home — that is, until she gets superpowers like the heroes she’s always looked up to.

The third season of “The Umbrella Academy” starts streaming on Netflix June 22. The series, based on the comic books of the same name, follows a group of superheroes adopted at birth by a mysterious billionaire who face the end of the world.

Jurassic World: Dominion debuts in theaters June 10. It’s the third in the “Jurassic World” series and the sixth in the series that started with Jurassic Park. It takes place four years after Isla Nublar has been destroyed as dinosaurs live — and hunt — alongside humans all over the world.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

Most Anticipated New Shows for June:

  1. “Ms. Marvel” (Disney+) — June 8
  2. “The Old Man” (FX) — June 16
  3. “Dark Winds” (AMC) — June 12
  4. “First Kill” (Netflix) — June 10
  5. “Baymax!” (Disney+) — June 29

 

Most Anticipated Returning Shows for June:

  1. “The Umbrella Academy” (Netflix) — June 22
  2. “The Boys” (Prime Video) — June 3
  3. “Only Murders in the Building” (Hulu) — June 28
  4. “Westworld” (HBO) — June 26
  5. “The Orville” (Hulu) — June 2

 

Most Anticipated Movies for June:

  1. Jurassic World: Dominion — June 10
  2. Lightyear — June 17
  3. The Black Phone — June 24
  4. Elvis — June 24
  5. Spiderhead — June 17
  6. Hustle — June 8
  7. Father of the Bride — June 16
  8. Fire Island — June 3
  9. Cha Cha Real Smooth — June 17
  10. My Fake Boyfriend — June 17

‘Chip ’n Dale,’ ‘The Circle’ Top Weekly Whip Media Streaming Charts

The Disney+ original movie Chip ’n Dale: Rescue Rangers led the Whip Media chart of top streaming movies, while Netflix’s “The Circle” topped the chart of streaming originals among U.S. consumers the week ended May 22.

Chip ’n Dale: Rescue Rangers, which started streaming on Disney+ May 20, is a live-action and animated comedy featuring the voices of John Mulaney and Andy Samberg as the famous chipmunks.

Rising from No. 2 to the top spot on the streaming originals chart, Netflix’s reality competition series “The Circle” features contestants who compete in challenges to earn a cash prize as top influencer. Season four started streaming May 4 in weekly episodes.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Remaining at No. 2 on the streaming movies chart was Netflix’s Senior Year, which debuted May 13. The comedy stars Rebel Wilson as a cheerleader who lands in a 20-year coma after a stunt gone wrong. Awakened at 37, she’s ready to live out her high school dream of becoming prom queen.

Landing at No. 3 on the streaming movies chart was The Lost City, an action-adventure starring Channing Tatum and Sandra Bullock that hit Paramount+ May 10. It follows a reclusive romance novelist on a book tour with her cover model who gets swept up in a kidnapping attempt that lands them both in a cutthroat jungle adventure.

Coming in at No. 2 on the streaming originals chart was Netflix’s “Love, Death & Robots,” an adult animated anthology series. A third set of episodes started streaming May 20.

Dropping from the top spot to No. 3 on the streaming originals chart was Netflix’s “Ozark,” a crime drama that follows the exploits of a money laundering couple. Part two of season four started streaming April 29.

 

Top Streaming Originals Among U.S. Consumers for the Week Ended May 22:

  1. “The Circle” (U.S.) — Netflix
  2. “Love, Death & Robots” — Netflix (Season Premiere)
  3. “Ozark” — Netflix
  4. “The Flight Attendant” — HBO Max
  5. “Halo” — Paramount+
  6. “The Lincoln Lawyer” — Netflix
  7. “Grace and Frankie” — Netflix
  8. “Star Trek: Strange New Worlds” — Paramount+
  9. “Made for Love” — HBO Max
  10. “Candy” — Hulu

 

Top Streaming Movies Among U.S. Consumers May 20 – 22:

  1. Chip ’n Dale: Rescue Rangers — Disney+
  2. Senior Year — Netflix
  3. The Lost City — Paramount+
  4. A Perfect Pairing — Netflix
  5. The Batman — HBO Max
  6. Our Father — Netflix
  7. Firestarter — Peacock
  8. Ghostbusters: Afterlife — Starz
  9. Top Gun — Netflix/Paramount+
  10. The Valet — Hulu

‘Lost City,’ ‘Ozark’ Top Weekly Whip Media Streaming Charts

The Lost City led the Whip Media chart of top streaming movies while Netflix’s “Ozark” again topped the chart of top streaming originals among U.S. consumers the week ended May 15.

An action-adventure starring Channing Tatum and Sandra Bullock, The Lost City hit the Paramount+ streaming service May 10. It follows a reclusive romance novelist on a book tour with her cover model who gets swept up in a kidnapping attempt that lands them both in a cutthroat jungle adventure.

Remaining in the top spot on the streaming originals chart for a second consecutive week, “Ozark” is a crime drama that follows the exploits of a money laundering couple. Part two of season four started streaming on Netflix April 29.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

Rising from No. 7 to No. 2 on the streaming originals chart was Netflix’s reality competition series “The Circle,” season four of which started streaming May 4 in weekly episodes. The season features a new set of contestants who compete in challenges to earn a cash prize as top influencer.

Remaining at No. 3 on the streaming originals chart was Netflix’s “Gracie and Frankie.” The series, which debuted a batch of season seven episodes April 29, stars Jane Fonda and Lily Tomlin as two aging women who form an unlikely friendship after their husbands reveal they are in love with each other.

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Landing at No. 2 on the streaming movies chart was Netflix’s Senior Year, which debuted May 13. The comedy stars Rebel Wilson as a cheerleader who lands in a 20-year coma after a stunt gone wrong. Awakened at 37, she’s ready to live out her high school dream of becoming prom queen.

The Netflix documentary Our Father took the bronze on the streaming movies chart. It chronicles the saga of numerous half siblings secretly fathered by their mothers’ fertility doctor.

Top Streaming Originals Among U.S. Consumers for the Week Ended May 15:

  1. “Ozark” — Netflix
  2. “The Circle” (U.S.) — Netflix
  3. “Grace and Frankie” — Netflix
  4. “The Wilds” — Prime Video
  5. “The Flight Attendant” — HBO Max
  6. “Candy” — Hulu (Series Premiere)
  7. “Halo” — Paramount+
  8. “Moon Knight” — Disney+
  9. “Star Trek: Strange New Worlds” — Paramount+
  10. “Outer Range” — Prime Video

 

Top Streaming Movies Among U.S. Consumers May 13 – 15:

  1. The Lost City — Paramount+
  2. Senior Year — Netflix
  3. Our Father — Netflix
  4. Star Wars — Disney+
  5. Firestarter — Peacock
  6. The Batman — HBO Max
  7. Old — HBO Max
  8. Death on the Nile — HBO Max/Hulu
  9. Eternals — Disney+
  10. Turning Red — Disney+

‘The Batman,’ ‘Ozark’ Top Weekly Whip Media Streaming Charts

HBO Max’s The Batman again led the Whip Media chart of top streaming movies while Netflix’s “Ozark” topped the chart of streaming originals among U.S. consumers the week ended May 8.

The Batman, in its third week atop the streaming movies chart, is a DC Comics-based superhero film starring Robert Pattinson as the caped crusader. In the film, more than a year of stalking the streets, striking fear into the hearts of criminals, Batman travels deep into the shadows of Gotham City. 

Rising from No. 2 to the top spot on the streaming originals chart, “Ozark” is a crime drama that follows the exploits of a money laundering couple. Part two of season four started streaming on Netflix April 29.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

Falling to No. 2 from the top spot on the streaming originals chart was Disney+’s “Moon Knight,” which started streaming in weekly episodes March 30. Based on the Marvel Comics, the series stars Oscar Isaac as a mild-mannered gift shop employee who finds he’s been given the powers of an Egyptian moon god.

Rising to No. 3 from No. 5 on the streaming originals chart was Netflix’s “Gracie and Frankie.” The series, which debuted a group of season seven episodes April 29, stars Jane Fonda and Lily Tomlin as two aging women who form an unlikely friendship after their husbands reveal they are in love with each other.

Remaining at No. 2 on the streaming movies chart was 365 Days: This Day, which started streaming on Netflix April 27. The erotic thriller sequel to 365 Days follows the continuing story of a mafia lord who kidnaps a woman to make her fall in love with him.

Rising to No. 3 from No. 5 on the streaming movies chart was Disney+’s Turning Red, the latest Pixar animated feature that started streaming on Disney+ March 11. It follows Mei Lee, a 13-year-old torn between staying her mother’s dutiful daughter and the chaos of adolescence. As if changes to her interests, relationships and body aren’t enough, whenever she gets too excited, she “poofs” into a giant red panda.

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Top Streaming Originals Among U.S. Consumers for the Week Ended May 8:

  1. “Ozark” — Netflix
  2. “Moon Knight” — Disney+
  3. “Grace and Frankie” — Netflix
  4. “The Flight Attendant” — HBO Max
  5. “Star Trek: Picard” — Paramount+
  6. “Halo” — Paramount+
  7. “The Circle” (U.S.) — Netflix
  8. “The Wilds” — Prime Video (Season Premiere)
  9. “Outer Range” — Prime Video
  10. “Selling Sunset” — Netflix

 

Top Streaming Movies Among U.S. Consumers May 6 – 8:

  1. The Batman — HBO Max
  2. 365 Days: This Day — Netflix
  3. Turning Red — Disney+
  4. Along for the Ride — Netflix
  5. Venom: Let there Be Carnage — Starz
  6. Eternals — Disney+
  7. Death on the Nile — HBO Max/Hulu
  8. The Adam Project — Netflix
  9. Doctor Strange — Disney+
  10. Encanto — Disney+

Streaming Facing Headwinds, Say Speakers at DEG’s EnTech Fest

The boom in streaming is hitting some headwinds, according to speakers at a May 4 research presentation during DEG: The Digital Entertainment Group’s EnTech Fest 2022 at the Skirball Center in Los Angeles.

“SVOD was really the winner of the pandemic period,” said the NPD’s Elizabeth Lafontaine. In-home entertainment “drove the entertainment industry over the past few years,” she noted.

“As we’ve gotten into 2022 many of these industries have started to soften, as experiences come back online,” she said.

Consumers are getting out and going to theme parks, traveling, seeing live shows, etc. — spending more on experiential entertainment. Experiential spending has returned to about 95% of what it was during the pre-pandemic period, she said.

“Experiential offerings are typically much more expensive, so it is going to eat into some of the other entertainment demand,” she noted.

As they get out, consumers are not engaging as much with SVOD, but “we’re still seeing engagement levels higher than the pre-pandemic period,” she said.

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Consumers reported spending on about four SVOD services (3.9 on average) in October 2021, which is down about one service from that time in 2020 (5.2). “But we’re still above that pre-pandemic period,” she said.

For streaming companies, the question is how to be one of those four services consumers choose.

In the past year, services increasingly turned to original programming, especially with licensed content being clawed back by studios’ direct-to-consumer services. In 2021, Netflix, Amazon and Hulu saw lower inventory throughout the year as this licensed content was pulled. But in response Netflix, for instance, by the end of 2021 grew original movie offerings by 22% and original series by 24%.

“Netflix has committed to spending about $17 billion annually on original content,” she said.

Also, with increased competition in the space for consumers’ time and money, “bundling and ad-supported is giving subscribers who may not have subscribed before a new point of entry to these services,” she said.

Another way consumers are economizing on subscriptions is through churn, noted Deloitte’s Kevin Downs. A recent Deloitte survey found the U.S. paid streaming service churn rate averaged 37%. “It’s high,” he said.

The churn rate was even higher among Gen Z and Millennials, with more than half of those respondents either canceling or canceling and adding paid services in the past six months. While access to original content (39%) and a broad range of content (38%) were the top two reasons U.S. consumers said they were subscribing to paid SVOD services, U.S. subscribers said they’re canceling paid SVOD services due to cost (41%), price increases (30%) and lack of new content (30%).

A majority (60%) of consumers would prefer to have reduced cost, ad-supported options, Downs noted.

Significant majorities of consumers also said they were frustrated with finding content and having to subscribe to so many services to find it.

In addition to cost and content concerns, services also have to compete with time spent on video games — a pursuit younger generations in particular may find more appealing than watching TV or movie content, he said.

Whip Media’s Vince Muscarella and Kortney Kesses noted that, aware of the appeal of games, streaming services are targeting gaming fans by creating content from game franchise IP.

They pointed out that “The Last of Us,” a series based on the game scheduled for HBO Max sometime in 2023, is already gaining some traction among fans, reaching 16,000 interested followers on their tracking service well ahead of other big titles this far ahead of release.

“It’s probably going to be HBO Max’s biggest release to date,” said Muscarella, who admitted he is one of those eager fans.

“Other companies are going to start paying attention to video game IP for content,” he said.