Whip Media: ‘X-Men ‘97’ Top New Show, ‘Grey’s Anatomy’ Top Returning Show Anticipated in March

“X-Men ‘97” was the top anticipated new show and “Grey’s Anatomy” was the most anticipated returning show on the Whip Media charts for March.

“X-Men ‘97,” which debuts on Disney+ March 20, is an animated series based on the Marvel Comics superhero team. It’s a reboot of “X-Men: The Animated Series” (1992-1997), picking up after the events of that show.

“Grey’s Anatomy,” season 20 of which debuts on ABC March 14, is the long-running medical procedural drama created by Shonda Rhimes.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 25 million global users, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

 

Most Anticipated New Shows for March:

  1. “X-Men ‘97” (Disney+) — March 20
  2. “3 Body Problem” (Netflix) — March 21
  3. “The Regime” (HBO) — March 3
  4. “Palm Royale” (Apple TV+) — March 20
  5. “The Gentlemen” (Netflix) — March 7

 

Most Anticipated Returning Shows for March:

  1. “Grey’s Anatomy” (ABC) — March 14
  2. “Extraordinary” (Disney+) — March 6
  3. “9-1-1” (ABC) — March 14
  4. “Full Swing” (2023) (Netflix) — March 6
  5. “Station 19” (ABC) — March 14

Netflix’s ‘Love Is Blind’ Tops Weekly Whip U.S. Streaming Originals Chart

The Netflix series “Love Is Blind” topped the Whip Media chart of streaming originals among U.S. consumers for the week ended Feb. 25.

The reality series, season six of which debuted Feb. 14, rose from No. 3 the previous week. It follows men and woman looking for love by talking without seeing each other. Only when a marriage proposal is accepted can they set eyes on their intended.

Debuting at No. 2 on the chart was the new series “Avatar: The Last Airbender,” which debuted on Netflix Feb. 22. The series is a live-action adaptation of the Nickelodeon animated series about a young boy known as the Avatar who must master the four elemental powers to save a world at war.

Falling from No. 1 to No. 3 on the chart was Paramount+’s “Halo.” Season two of the sci-fi series, based on the video game franchise about a galactic conflict, debuted Feb. 8.

Falling from No. 2 to No. 4 on the chart was the Peacock game show “The Traitors,” a U.S. version of the reality TV series where contestants must work together to eliminate other contestants. Season two of the series debuted Jan. 12.

Entering the chart at No. 5 was “Star Wars: The Bad Batch,” the third and final season of which began streaming on Disney+ Feb. 21. The show, a sequel to “The Clone Wars,” follows a squad of former Clone Troopers who have become mercenaries following the rise of the Empire. In the final season, the Batch will have their limits tested in the fight to reunite with Omega as she faces challenges of her own inside a remote Imperial science lab.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 25 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Top Streaming Originals Among U.S. Consumers for the Week Ended Feb. 25:

  1. “Love Is Blind” — Netflix
  2. “Avatar: The Last Airbender” (2024) — Netflix (Series Premiere)
  3. “Halo” — Paramount+
  4. “The Traitors” (U.S.) — Peacock
  5. “Star Wars: The Bad Batch” — Disney+ (Season Premiere)
  6. “Masters of the Air” — Apple TV+
  7. “Death and Other Details” — Hulu
  8. “Mr. & Mrs. Smith” (2024) — Prime Video
  9. “Constellation” — Apple TV+ (Series Premiere)
  10. “Tokyo Vice” — Max

Whip Media Research: ‘Shogun’ Looking to Have Record FX Original Debut

“Shogun” is likely the biggest FX original debut in recent history, and among the largest new series to hit Hulu since 2019, according to new audience anticipation research from Whip Media.

The 10-episodes series, which is set to premiere on Hulu and FX Feb. 27 with two episodes, is outpacing such acclaimed Hulu originals as “Only Murders in the Building,” according to Whip.

“Shogun,” a historical drama based on the book by James Clavell, follows the story of an English sailor shipwrecked in Japan.

Whip Media monitors viewing intent via its free TV and movie viewership tracking app TV Time, with more than 25 million global users.

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Paramount+’s ‘Halo’ Tops Weekly Whip U.S. Streaming Originals Chart

The Paramount+ series “Halo” topped the Whip Media chart of streaming originals among U.S. consumers for the week ended Feb. 18.

Season two of the sci-fi series, based on the video game franchise about a galactic conflict, debuted Feb. 8. It rose from No. 3 on the chart the previous week.

Falling from the top spot to No. 2 on the chart was the Peacock game show “The Traitors,” a U.S. version of the reality TV series where contestants must work together to eliminate other contestants. Season two of the series debuted Jan. 12.

Landing at No. 3 on the chart was the reality series “Love Is Blind,” season six of which debuted on Netflix Feb. 14. It follows men and woman looking for love by talking without seeing each other. Only when a marriage proposal is accepted can they set eyes on their intended.

Rising from No. 5 to No. 4 on the chart was the miniseries “Masters of the Air,” which premiered on Apple TV+ Jan. 26. The World War II drama, starring Austin Butler, is based on the book.

Falling from No. 2 to No. 5 on the chart was the series “Mr. & Mrs. Smith,” which started streaming on Prime Video Feb. 2. Inspired by the 2005 movie of the same name, the series follows a married couple (played by Donald Glover and Maya Erskine) who are secretly highly skilled assassins.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 25 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Top Streaming Originals Among U.S. Consumers for the Week Ended Feb. 18:

  1. “Halo” — Paramount+
  2. “The Traitors” (U.S.) — Peacock
  3. “Love Is Blind” — Netflix (Season Premiere)
  4. “Masters of the Air” — Apple TV+
  5. “Mr. & Mrs. Smith” (2024) — Prime Video
  6. “Death and Other Details” — Hulu
  7. “Percy Jackson and the Olympians” — Disney+
  8. “Tokyo Vice” — Max
  9. “One Day” (2024) — Netflix
  10. “Criminal Record” — Apple TV+

‘The Traitors’ Tops Weekly Whip U.S. Streaming Originals Chart

The Peacock series “The Traitors” topped the Whip Media chart of streaming originals among U.S. consumers for the week ended Feb. 11.

The game show, a U.S. version of the reality TV series where contestants must work together to eliminate other contestants, rose from No. 2 on the chart the previous week. Season two of the series debuted Jan. 12.

Rising from No. 4 to No. 2 on the chart was the series “Mr. & Mrs. Smith,” which started streaming on Prime Video Feb. 2. Inspired by the 2005 movie of the same name, the series follows a married couple (played by Donald Glover and Maya Erskine) who are secretly highly skilled assassins.

Debuting at No. 3 on the chart was “Halo,” season two of which debuted on Paramount+ Feb. 8. The series is based on the video game franchise about a galactic conflict.

Falling from the top spot to No. 4 on the chart was “Percy Jackson and the Olympians,” which debuted on Disney+ Dec. 20. It tells the fantastical story of a 12-year-old modern demigod, Percy Jackson, who’s just coming to terms with his newfound divine powers when the sky god Zeus accuses him of stealing his master lightning bolt. With help from his friends Grover and Annabeth, Percy must embark on an adventure to find it and restore order to Olympus.

Falling from No. 3 to No. 5 on the chart was the miniseries “Masters of the Air,” which premiered on Apple TV+ Jan. 26. The World War II drama, starring Austin Butler, is based on the book.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 25 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Top Streaming Originals Among U.S. Consumers for the Week Ended Feb. 11:

  1. “The Traitors” (U.S.) — Peacock
  2. “Mr. & Mrs. Smith” (2024) — Prime Video
  3. “Halo” — Paramount+ (Season Premiere)
  4. “Percy Jackson and the Olympians” — Disney+
  5. “Masters of the Air” — Apple TV+
  6. “Death and Other Details” — Hulu
  7. “Reacher” — Prime Video
  8. “Griselda” — Netflix
  9. “Criminal Record” — Apple TV+
  10. “Expats” — Prime Video

‘Percy Jackson’ Again Tops Weekly Whip U.S. Streaming Originals Chart

The Disney+ series “Percy Jackson and the Olympians” again topped the Whip Media chart of streaming originals among U.S. consumers for the week ended Feb. 4.

The series, which debuted on Disney+ Dec. 20, tells the fantastical story of a 12-year-old modern demigod, Percy Jackson, who’s just coming to terms with his newfound divine powers when the sky god Zeus accuses him of stealing his master lightning bolt. With help from his friends Grover and Annabeth, Percy must embark on an adventure to find it and restore order to Olympus.

Rising from No. 3 to No. 2 on the chart was Peacock’s game show “The Traitors,” a U.S. version of the reality TV series where contestants must work together to eliminate other contestants. Season two of the series debuted Jan. 12.

Rising from No. 5 to No. 3 on the chart was the miniseries “Masters of the Air,” which premiered on Apple TV+ Jan. 26. The World War II drama, starring Austin Butler, is based on the book.

Debuting at No. 4 on the chart was the series “Mr. & Mrs. Smith,” which started streaming on Prime Video Feb. 2. Inspired by the 2005 movie of the same name, the series follows a married couple (played by Donald Glover and Maya Erskine) who are secretly highly skilled assassins.

Falling from No. 4 to No. 5 on the chart was Hulu’s mystery drama “Death and Other Details.” The series, which premiered on Jan. 16, stars Mandy Patinkin and follows a murder mystery on a luxury cruise.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 25 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Top Streaming Originals Among U.S. Consumers for the Week Ended Feb. 4:

  1. “Percy Jackson and the Olympians” — Disney+
  2. “The Traitors” (U.S.) — Peacock
  3. “Masters of the Air” — Apple TV+
  4. “Mr. & Mrs. Smith” (2024) — Prime Video (Series Premiere)
  5. “Death and Other Details” — Hulu
  6. “Griselda” — Netflix
  7. “Reacher” — Prime Video
  8. “Hazbin Hotel” — Prime Video
  9. “Queer Eye” — Netflix
  10. “Echo” — Disney+

Whip Media: ‘Walking Dead: The Ones Who Live’ Top New Show, ‘Young Sheldon’ Top Returning Show Anticipated in February

“The Walking Dead: The Ones Who Live” was the top anticipated new show and “Young Sheldon” was the most anticipated returning show on the Whip Media charts for February, which were dominated by shows from legacy cable and broadcast channels.

“The Walking Dead: The Ones Who Live,” which debuts on AMC on Feb. 25, is the sixth series spin-off in the successful “Walking Dead” franchise. The series is set after the conclusion the original “The Walking Dead,” with Andrew Lincoln, Danai Gurira and Pollyanna McIntosh reprising their roles.

“Young Sheldon,” season seven of which debuts on CBS on Feb. 15, is a prequel spin-off of “The Big Bang Theory” following the exploits of the young child prodigy and his family.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 25 million global users, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

 

Most Anticipated New Shows for February:

  1. “The Walking Dead: The Ones Who Live” (AMC) — Feb. 25
  2. “Shogun” (2024) (FX) — Feb. 27
  3. “Avatar: The Last Airbender” (2024) (Netflix) — Feb. 22
  4. “Mr. & Mrs. Smith” (2024) (Prime Video) — Feb. 2
  5. “Tracker” (2024) (CBS) — Feb. 11

 

Most Anticipated Returning Shows for February:

  1. “Young Sheldon” (CBS) — Feb. 15
  2. “The Rookie” (ABC) — Feb. 20
  3. “Halo” (Paramount+) — Feb. 8
  4. “Abbott Elementary” (ABC) — Feb. 7
  5. “Curb Your Enthusiasm” (HBO) — Feb. 4

‘Percy Jackson’ Tops Weekly Whip U.S. Streaming Originals Chart

The Disney+ series “Percy Jackson and the Olympians” topped the Whip Media chart of streaming originals among U.S. consumers for the week ended Jan. 28.

The series, which debuted on Disney+ Dec. 20, tells the fantastical story of a 12-year-old modern demigod, Percy Jackson, who’s just coming to terms with his newfound divine powers when the sky god Zeus accuses him of stealing his master lightning bolt. With help from his friends Grover and Annabeth, Percy must embark on an adventure to find it and restore order to Olympus.

Landing at No. 2 on the streaming originals chart was “Reacher,” season two of which started streaming on Prime Video Dec. 15 and wrapped up Jan. 19. The series is based on the books by Lee Child and follows a former U.S. Army military policeman-turned-drifter who is forced to battle dangerous criminals throughout his travels.

At No. 3 on the chart was Peacock’s game show “The Traitors,” a U.S. version of the reality TV series where contestants must work together to eliminate other contestants. It debuted Jan. 12.

Landing at No. 4 on the chart was Hulu’s mystery drama “Death and Other Details.” The series, which premiered on Jan. 16, stars Mandy Patinkin and follows a murder mystery on a luxury cruise.

Coming in at No. 5 on the streaming originals chart was the miniseries “Masters of the Air,” which premiered on Apple TV+ Jan. 26. The World War II drama, starring Austin Butler, is based on the book.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 25 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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Top Streaming Originals Among U.S. Consumers for the Week Ended Jan. 28:

  1. “Percy Jackson and the Olympians” — Disney+
  2. “Reacher” — Prime Video
  3. “The Traitors” (U.S.) — Peacock
  4. “Death and Other Details” — Hulu
  5. “Masters of the Air” — Apple TV+ (Series Premiere)
  6. “Echo” — Disney+
  7. “NCIS: Sydney” — Paramount+
  8. “ted” — Peacock
  9. “Queer Eye” — Netflix (Season Premiere)
  10. “Griselda” — Netflix (Series Premiere)

Whip Media and PBS Distribution Expand Streaming Tracking Agreement

Software platform and data provider Whip Media and PBS Distribution Jan. 10 announced at CES 2024 an expanded agreement.

PBS Distribution currently utilizes Whip Media’s performance tracking and finance solution for its businesses and has now expanded services to include Whip Media’s new FASTrack tool.

“Whip Media is excited to be working with PBS Distribution for the next chapter of its growth as it ex pands its footprint in free ad-supported streaming,” Carol Hanley, CEO of Whip Media, said in a statement.

“We are pleased to be implementing Whip Media’s new dynamic set of tools for our AVOD and FAST businesses,” PBS Distribution president Andrea Downing said in a statement. “Creating an efficient workflow around performance data is important to the success of our business.”

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Whip Media’s FAST and AVOD solutions include streaming performance tracking, as well as financial automation and reporting.

Evolving Perceptions of FAST Among U.S. Consumers

Free ad-supported streaming television, or FAST, has seen meteoric growth since we first fielded questions about the free streaming business in Whip Media’s U.S. Streaming Survey.

Jerry Inman

Four years ago, FAST was beginning to garner interest as a result of Viacom’s purchase of Pluto TV, but the burgeoning media format was still largely seen as niche and a value-add to broadband-only subscribers.

Whip Media’s fifth annual SVOD study, based on the responses of 2,000 U.S. TV Time users, provides new visibility into overall consumer satisfaction with FAST channels among today’s leading platforms.

There are many factors behind the rise of FAST channels, including diverse and premium content selection, the ability to target advertising and personalization, and FAST’s global accessibility and localization characteristics.

Our survey results show that the public’s awareness of FAST/AVOD services has increased among the leading platforms, including Tubi, the Roku Channel, Pluto and Freevee (formerly IMDb TV), which collectively saw a 43% average increase among consumer awareness since 2021.

Nearly half of the respondents watched FAST channels at least a “few times” per month. Moreover, 78% of FAST viewers said they are watching the same amount, or more FAST content, this year compared to last year.

FAST contributes over $4 billion to the U.S. media and entertainment (M&E) ecosystem of $660 billion, which represents a fraction of the total market. The second-largest contributor is linear, non-targeted TV advertising.  As FAST comes of age, the medium is attracting advertisers along a changing cost structure, and at the expense of traditional networks.  FAST brings TV advertising closer to the established paradigms in online advertising over the last 10 years, which is creating enormous new revenue potential, and new possibilities to generate value.

As the M&E industry moves toward IP delivered content, the vast majority of TV advertising will be metadata-driven and personalized to each viewer, effectively returning the industry to segmenting audiences to drive targeted ad performance.  The new opportunity represents nearly 23% of all M&E revenue, or approximately $152 billion, and will require the use of data-driven solutions for accurate reporting, audit, and analysis.

Whip Media’s survey results show that FAST channel content is the main driver of engagement: viewers are more loyal to specific content than to FAST channels or platforms. 72% of survey respondents reported that they watch FAST “for a specific program,” followed by 23% that said they watch “for a specific themed channel.”  It is critical for FAST operators to acquire and program the right content for any launching service or channel.

There are two types of content driving FAST viewership: movies and reruns.  71% of respondents said they watch movies, up from 54% last year, and 65% of respondents said they watched “reruns of older comedies and dramas” (i.e., library content), up from 45% last year. These figures make it clear why popular FAST platforms such as Pluto TV offer channels dedicated to TV hits of yesteryear, from “Baywatch” to “Degrassi” to “Star Trek”.

FAST/AVOD platforms are transforming the way content is delivered and consumed. For instance, the advent of FAST originals is upon us, and major media companies are increasingly encroaching on the FAST space to make their mark on original content and user experience.  However, alongside this innovation comes the complexity of managing financial relationships with content creators on advertising-supported budgets, and reconciling revenue-sharing deals with platform partners.

Content distributors typically have performance and remittance data coming from multiple platform partners, but the data does not arrive in a standard, consistent or easily digestible form.  As a result of a paucity of clean FAST performance data, decisionmakers lack visibility across FAST platforms, partner channels, and their own performance data.  This often leads to a range of content delivery challenges such as hastened programming decisions, financial reporting errors and unknown revenue recognition among partners.

As the FAST supply chain matures, and investment in user engagement and ad-supported platform experience increases, larger platforms are switching focus to originals to define a new level of bespoke content that is highly personalized for audiences.

Major media companies encroaching on the FAST space often have deep pockets and large resources to produce high-quality content, and to acquire exclusive rights to popular shows.  Our research suggests that small and medium creators can focus on providing niche content that is low-cost, high-efficiency, and higher quality compared to big budget programming.  Catering to niche audiences that may have been overlooked in traditional broadcasting or premium streaming platforms may provide a foothold into new value areas.

Jerry Inman is the chief marketing officer of Whip Media, which helps the world’s leading entertainment companies connect content to consumers, and track content performance anywhere.