Demand for ‘Dear White People’, ‘When They See Us’ Spike During Protests, Parrot Says

As protests against police brutality and racial discrimination, triggered by the Memorial Day killing of George Floyd by a white Minneapolis police officer, sweep across the United States and around the world, Parrot Analytics has found skyrocketing audience demand for Netflix’s “Dear White People” and “When They See Us.”

Demand in the United States for “Dear White People” during the week ended June 2 rose 329% from the prior  week, while demand for “When They See Us” was up 147%.

“During a week of pain and protest, these series are finding a resurgence of demand,” said Ashley Alleyne-Morris, Parrot Analytics partner insights director. “Whether it’s a satirical look at dealing with discrimination at majority white spaces (universities) or a true story about the miscarriage of justice faced by the Central Park Five, new audiences appear to be turning to these stories as a form of education and understanding of the Black experience in America.”

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“When They See Us” debuted on May 31, 2019, and “Dear White People” released its most recent season in August 2019.

“Dear White People” is a satirical look at the lives of a group of black students at a fictional Ivy League university, with a mostly white student body, in the aftermath of a party where white students wear blackface. For the week of May 27 to June 2 it was 5.6 times more in demand than the average TV show in the United States.

“When They See Us” is a miniseries about the notorious case of the Central Park Five, a group of black and Hispanic teenagers who were falsely accused and convicted of the assault and rape of a white woman in 1989. Their convictions weren’t vacated until 2002. During the week of May 27 to June 2, it was 20.5 times more in-demand than the average TV show in the U.S.

Parrot Analytics measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Ava DuVernay: 23 Million Netflix Accounts Streamed ‘When They See Us’

Ava DuVernay, creator of Netflix’s When They See Us, says the controversial miniseries has been streamed by more than 23 million accounts worldwide since bowing May 31.

When They See Us is based on the 1989 Central Park jogger assault and rape case that sent five wrongly-convicted African American teens to jail on sentences ranging from five to 15 years.

Ava DuVernay

DuVernay, who was nominated for Golden Globe and Oscar awards for Selma and 13th, disclosed the data in a tweet June 25.

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Netflix , which is traditionally reticent about disclosing streaming data, June 12 tweeted the series has been its most-watched domestic daily program in June.

The convictions were later overturned and the young men exonerated on all charges after another man confessed to the crime that drew racially-charged attention nationwide.

Defendants Raymond Santana, Antron McCray, Yusef Salaam, Kevin Richardson and Korey Wise collectively received $41 million in compensation from the state of New York for their wrongful convictions. In 2016, they received another $3.9 million in a separate settlement.