Wither HBO Now?

With WarnerMedia launching a branded subscription streaming video platform next year that will incorporate original and catalog content from HBO, Warner Bros. and Turner, in addition to third-party providers, the question arises: What will become of standalone SVOD service HBO Now?

Launched in 2014, HBO Now topped 5 million subscribers earlier this year. WarnerMedia is wrapping much of its unnamed OTT product around the HBO brand, with tiers of service ranging from studio movies to original series such as “Game of Thrones” and “Westworld,” among others.

Speaking Dec. 4 at the UBS 46th Annual Global Media and Communications confab in New York, AT&T CEO Randall Stephenson reiterated that the WarnerMedia streaming platform would not be another Netflix — focusing instead on Warner, HBO and Turner content.

“The goal of [CEO] John Stankey and WarnerMedia is not to create a direct-to-consumer product that rivals Netflix in terms of being a warehouse of content,” he said, adding that traditional pay-TV business models distributing wholesale content are old-school.

“Those businesses are getting disrupted aggressively,” Stephenson said.

The executive said the market needs an OTT product that “can achieve a very high penetration of [WarnerMedia] content with audiences.”

And HBO — via HBO Now — has its foot in the door.

“All media companies are coming to grips with the reality to better establish a direct relationship with [their] audiences,” Stephenson said. And with more than 140 million pay-TV subscribers globally, HBO resonates.

“I once compared Netflix to Walmart — not derogatorily … but when I’m shopping [and] I need something … I go to Walmart,” Stephenson said. “Well, if you’re looking for video content, regardless what it is, people will go to Netflix because it is just a warehouse. And it’s an impressive warehouse. That is not our ambition.”

Stephenson said management recognizes the need to ramp up original content spending at HBO — infusing the platform with year-long new offerings in addition to platform investment.

“[HBO boss] Richard Plepler is pretty excited,” Stephenson said. “He knows how to put together programming that will attract audiences. We’re very confident we’re going to have an HBO product that’s more fulsome.”

With WarnerMedia representing 17% of AT&T’s profitability, Stephenson said Warner Bros. remains a significant creator of TV content — including producing 70 scripted TV series in the past year to third parties including Netflix.

The executive mentioned Netflix had resigned license rights to Warner Bros.’ venerable sitcom “Friends” on a non-exclusive basis.

“That means ‘Friends’ can go onto our platform as well,” Stephenson said.

“We think we have enough IP and capability we can put together a product that will be very attractive,” he said. “It’s not a pervasive library of content warehouse like Netflix, but we think it is a very impressive product that will achieve very high penetration. Expectations are very high for this product.”

Amazon’s ‘Mrs. Maisel,’ HBO’s ‘Game of Thrones’ Lead Way at 70th Emmys

For the second year in a row, a show from a streaming service won the Emmy for best series in its category.

While last year Hulu’s “The Handmaid’s Tale” won Outstanding Drama Series, this year it was Amazon Video taking the top prize in the Outstanding Comedy Series category with the first season of “The Marvelous Mrs. Maisel.”

“Maisel” ended up with eight Emmys, including Outstanding Lead Actress in a Comedy Series for Rachel Brosnahan as the title character, and Outstanding Supporting Actress for Alex Borstein (who won another Emmy this year for her voiceover work on Fox’s “Family Guy”).

The 70th Annual Primetime Emmy Awards were announced Sept. 17 at a televised ceremony in Los Angeles and at the Creative Arts ceremony a week earlier.

Netflix and HBO ended up tied as the top networks with 23 wins apiece.

Outstanding Drama Series again went to HBO’s “Game of Thrones,” this time for its seventh season, which is readily available for digital download or on Blu-ray and DVD.

“Game of Thrones” previously won the Best Drama Series Emmy in 2015 and 2016 for its fifth and sixth seasons, respectively, but a quirk in its production meant the show didn’t air during the 2017 eligibility period, opening the door for “Handmaid’s Tale” to win last year.

“Thrones” won nine Emmys this year, including Peter Dinklage winning his third trophy for Outstanding Supporting Actor for the role of Tyrion Lannister (previously won in 2011 and 2015).

FX’s The Assassination of Gianni Versace: American Crime Story won seven Emmys, including Outstanding Limited Series. The nine-episode miniseries is available for digital download.

Among some other notable categories, HBO’s “Barry” (on DVD Oct. 2) won Outstanding Actor and Supporting Actor in a Comedy Series for Bill Hader and Henry Winkler, respectively. Matthew Rhys won Outstanding Lead Actor in a Drama Series for the sixth and final season of FX’s “The Americans,” coming to DVD Oct. 23 from 20th Century Fox Home Entertainment. Claire Foy won Outstanding Lead Actress in a Drama Series for playing Queen Elizabeth II in the second season of Netflix’s “The Crown.” And Thandie Newton won Outstanding Supporting Actress in a Drama Series for season two of HBO’s “Westworld,” which will be available on Blu-ray, DVD and 4K Ultra HD Blu-ray Dec. 4 from Warner Bros. Home Entertainment.

For a complete list of 2018 winners, visit Emmys.com.

Second Season of ‘Westworld’ on Disc Dec. 4

Warner Bros. Home Entertainment will release Westworld: Season Two — The Door on Blu-ray, DVD and 4K Ultra HD Blu-ray on Dec. 4.

The HBO series was recently nominated for 21 Emmy Awards, including Outstanding Drama Series.

In the 10-episode second season, the futuristic theme park’s robotic hosts have become aware of their existence and plot their liberation and retaliation against humankind. The cast includes Ed Harris, Evan Rachel Wood, Thandie Newton, Jeffrey Wright, James Marsden and Tessa Thompson.

The season will be released through digital channels July 23 with new bonus content. The Blu-ray editions will also include a digital copy of the season.

Digital and Blu-ray extras include three “Bring Yourself Back Online” featurettes: “Reflections on Season Two — Dolores, Teddy and Bernard; “Of Love and Shogun — Maeve, Hector and Lee”; and “Journeys and Technology — Stubbs, Logan and Clementine.” Also included will be the featurettes “The Buzz: On the Red Carpet” and “Return To Westworld.” Additional featurettes will be grouped under “Creating Westworld’s Reality” — “An Evocative Location,” “Fort Forlorn Hope,” “The Delos Experiment,” “Shogun World,” “Inside the Cradle,” “Chaos In The Mesa,” “Ghost Nation,” “Deconstructing Maeve,” “The Valley Beyond” and ‘The Drone Hosts.”

The Blu-ray will also include the featurettes “Paved With the Best Intentions: The Evolution of the DELOS Corp.” and “Violent Delights Have Violent .”

The limited-edition UHD Blu-ray will feature Dolby Vision. The UHD and Blu-ray editions will feature Dolby Atmos soundtracks remixed specifically for the home theater environment.