Roku Launching Holiday Video ‘Stream-a-thon’

Taking a page from Comcast Cable’s playbook, Roku Dec. 10 announced the pending bow of its first-ever video content “Stream-a-thon,” from Dec. 26 through Jan. 1, 2019.

Registered Roku users will be able to watch complete seasons and movies from third-party sources such as Acorn TV, Adult Swim, Discovery Channel, Epix, Food Network, HGTV, Hopster, NBC, TLC and Travel Channel, among others.

In August, Roku bowed “Featured Free,” offering Roku users a way to find free ad-supported streaming entertainment. The platform includes the latest in-season episodes of top network shows, full past-season and catch-ups that are free and available to browse in a single experience.

The promotion mirrors Comcast’s “Watchathon,” which gives Xfinity subscribers in the Spring week-long access to myriad TV shows from third-party sources, including Netflix and HBO.

“The holidays are the perfect time for new and avid streamers alike to discover, enjoy and share in full seasons of top shows for free,” Matthew Anderson, chief marketing officer at Roku, said in a statement.

The “Stream-a-thon” features the first full-season of “Deep State” from Epix, which is owned by MGM Studios, in addition to full-seasons and episodes from “Agatha Christie’s Witness for the Prosecution” and “Agatha Raisin and the Quiche of Death” (Acorn TV); “Rick and Morty” (Adult Swim); “Storm Chasers” (Discovery); “Diners, Drive-in and Dives” and “Beat Bobby Flay” (Food Network); “Fixer Upper” and “Property Brothers,” (HGTV); “Two Minute Tales” (Hopster); “Making It” and “New Amsterdam” (NBC); “My Big Fat Fabulous Life” (TLC); “Bizarre Foods with Andrew Zimmern” and “Ghost Adventures” (Travel Channel).

“The Roku platform is easy to use, offers content people love and delivers unrivaled value. We’re delighted with the quality of shows and to be working in partnership with some of the biggest and best providers across television,” said Anderson.

Comcast Returns ‘Watchathon’ Binge-Viewing Week

Comcast Cable April 11 announced it is bringing back the “Xfinity Watchathon Week” April 16-22, affording subscribers non-stop, on-demand access to thousands of hours of content – including over-the-top.

Launched six years ago as a TV Everywhere antidote to Netflix and OTT video, Comcast for the first time is offering Watchathon to Xfinity Internet-only subscribers and programming from Netflix and more than two dozen SVOD services, such as Acorn TV, AMC Premiere, FX+, Lifetime Movie Club, History Vault and even DOGTV, which offers a selection of programming made just for man’s best friend.

Eligible subs can also watch thousands of movies and TV shows from more than 50 networks, including AMC, FX, HBO, MTV, NBC, Showtime, and Starz.

Comcast will also offer a subset of programming to its Internet-only subs via the Xfinity Stream app and portal.

“This year, we’re … offering X1 customers a unique opportunity to sample and explore the best programming from dozens of traditional networks and studios, streaming services and emerging SVODs,” Daniel Spinosa, VP, video entertainment services, Comcast Cable, said in a statement.

Xfinity Internet-only subs have access to back episodes of HBO’s “Game of Thrones,” and ‘Westworld,” Showtime’s “Billions,” and “Homeland,” and Starz’s “Outlander,” and “Power,” among other programs.

The promotional week will enable Xfinity subs the option to explore dozens of third-party SVOD platforms, such as Acorn TV’s British hits, AMC Premiere, CuriosityStream’s documentary films and series, Daily Burn’s workout class, select shows from FX+, Gaiam TV Fit & Yoga fitness videos, History Vault’s historical and educational content, and Stingray Karaoke’s collection music.

“With voice control and the ability to surface our programming seamlessly within their experience, X1 provides networks like us with a unique platform for discovery alongside some of the best and most popular programming available today,” said Matthew Graham, GM, Acorn TV.