Taking a page from Comcast Cable’s playbook, Roku Dec. 10 announced the pending bow of its first-ever video content “Stream-a-thon,” from Dec. 26 through Jan. 1, 2019.
Registered Roku users will be able to watch complete seasons and movies from third-party sources such as Acorn TV, Adult Swim, Discovery Channel, Epix, Food Network, HGTV, Hopster, NBC, TLC and Travel Channel, among others.
In August, Roku bowed “Featured Free,” offering Roku users a way to find free ad-supported streaming entertainment. The platform includes the latest in-season episodes of top network shows, full past-season and catch-ups that are free and available to browse in a single experience.
The promotion mirrors Comcast’s “Watchathon,” which gives Xfinity subscribers in the Spring week-long access to myriad TV shows from third-party sources, including Netflix and HBO.
“The holidays are the perfect time for new and avid streamers alike to discover, enjoy and share in full seasons of top shows for free,” Matthew Anderson, chief marketing officer at Roku, said in a statement.
The “Stream-a-thon” features the first full-season of “Deep State” from Epix, which is owned by MGM Studios, in addition to full-seasons and episodes from “Agatha Christie’s Witness for the Prosecution” and “Agatha Raisin and the Quiche of Death” (Acorn TV); “Rick and Morty” (Adult Swim); “Storm Chasers” (Discovery); “Diners, Drive-in and Dives” and “Beat Bobby Flay” (Food Network); “Fixer Upper” and “Property Brothers,” (HGTV); “Two Minute Tales” (Hopster); “Making It” and “New Amsterdam” (NBC); “My Big Fat Fabulous Life” (TLC); “Bizarre Foods with Andrew Zimmern” and “Ghost Adventures” (Travel Channel).
“The Roku platform is easy to use, offers content people love and delivers unrivaled value. We’re delighted with the quality of shows and to be working in partnership with some of the biggest and best providers across television,” said Anderson.