Facebook Watch, the social media behemoth’s streaming video platform launched a year ago, is expanding worldwide. The platform will be available to Facebook users globally beginning Aug. 30.
The move comes more than two years after Netflix launched globally, and Amazon followed expanding Prime Video to 200 countries in December 2016.
“This is a really important moment for us,” Fidji Simo, head of video at Facebook, said in a statement. “It’s been a year of real progress for Watch. Every month, more than 50 million people in the U.S. come to Watch, and the total time spent has increased 14 times since the start of 2018.”
Maybe, but according to recent data from The Diffusion Group, more than 50% of Facebook users don’t know what Watch is. And fewer still use it. A noteworthy statistic considering Facebook is spending upwards of $1-2 billion on original content for the platform.
Content includes access to select professional soccer and Major League Baseball games, “SKAM Austin,” an episodic teen drama series, based on the Norwegian Web series “Skam,” and “Red Table Talk,” a talk show starring Jada Pinkett Smith, Willow Smith, and Adrienne Banfield-Norris that premiered on May 7 and reportedly has nearly 3 million viewers.
Matthew Henick, head of content planning and strategy and media partnerships at Facebook, said worldwide access to Watch would help third-party publishers and content creators better monetize their videos and better understand how their content is performing.
“[We’re] excited to bring a new distribution platform to our partners around the world,” he said.