Comcast Cable’s Xfinity Platform Offering Free Access to Max Streaming Content

Xfinity, Comcast Cable’s pay-TV, internet and phone service, through Nov. 25 will offer free access to select Max streaming programming.

The pay-TV subs can sample Max shows as part of Xfinity’s ongoing “Free This Week”  marketing campaign. Subs will have access to the first season of “Game of Thrones,” “Succession,” “The White Lotus,” “The Last of Us,” “House of the Dragon,” “Curb Your Enthusiasm,” “The Wire,” “And Just like That,” “Winning Time” and “The Gilded Age.”

“Free This Week” is a year-long program by Xfinity aimed at underscoring the value of melding pay-TV with streaming free content each week from proprietary and third-party streaming services and networks.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The curated programming is available for Xfinity TV and broadband customers on X1 and Flex. The promotion comes 10 years after Xfinity’s inaugural free content sampling, “Watchathon Week,” and represents an evolution of Comcast Cable’s free programming strategy providing customers with something free to watch, every week of the year.

Netflix Launches ‘Watch Free’ Site Featuring Original Movies and TV Shows

Netflix has quietly launched a platform, dubbed “Watch Free,” enabling anyone with Internet access to stream select original movies and TV shows. Content includes dystopian thriller Bird Box, Murder Mystery and The Two Popes, among others.

TV shows include episodes of and DreamWorks Animation’s “The Boss Baby: Back in Business,” “Stranger Things,” reality show “Love Is Blind,” “When They See Us,” “Grace and Frankie,” “Elite” and “Our Planet.”

“Visit netflix.com/watch-free to get a peek at the type of entertainment you can expect from us by watching the first episode of some of our most popular shows,” Netflix said on the site.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The content, which can only be accessed on Windows PC or Mac computers and Android devices, is ad-free but includes a 30-second promo for Netflix programming and a link to sign up for a subscription.

“We’re looking at different marketing promotions to attract new members and give them a great Netflix experience,” a rep told Gadgets360, which first reported the story.

Netflix first experimented last year offering free access to select documentaries and movies in different markets. The service ended the most-recent fiscal period with 190 million subscribers.